While it's true this photographer worked on several Apple shots, the iPhone 5 image you see in the article is made up of paths and blends, like 95%. It may have started as a photo, but the final product contains anywhere from 0% to 5% of the original photo.
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Apple Photographer Details the Process of Capturing Product Photos
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Same here. Seems like these days, most images of tech products are rendered. Obviously, the images shown on screens are swapped in, and I assume they probably use at least some renderings for videos where the camera swoops around the product? And for the shots of products that come in multiple color options, take the shot in one color and change it to the others in post?
Commercial artists use renderings and photoshop, while true photographers do it all in the camera.
It's against the law to use 'fake' food substitutes when it's the food being advertised and sold. If you're selling dinner plates or glasses, it's OK to use fake (plactic) food to compliment them.
With the time lapse there's no real chance to study the B/A.
Cute song. Trite video. Would love to spend a day or two with him in his studio.
Surprised Steve never fired him for using a Canon instead of an iPhone
Never mind that, everyone is saying that these images are then Photoshopped. Apple uses an Adobe product to touch up their photos???!!!
You may want to look up "majority" in the dictionary. I think his statements indicate this, just like MR writer did.
Well....Apple does seem to trust Canon when photos count. You don't see Nikon being used.
Well....Apple does seem to trust Canon when photos count. You don't see Nikon being used.
You dont see Canon being used either. Anything being shot in studio for Apple is most likely being captured on a Phase One digital back.
A true photographer would always want to show off original shots since any hack can snap a shot and PS it. There's a big difference between a true photographer and an illustrator. A photographer has the ability and knowledge to capture reality and make it look great, while an illustrator creates a great illustration that's not real. Photographers have become a dying breed since PS was born almost 30 years ago. It’s great to see that some photographers are still prospering.
Equipment used, and techniques aside, Apple does feature excellent shots of the product.
While it's nothing that others cannot do, at least they put some of the money they extract from us to good use
While it's nothing that others cannot do, at least they put some of the money they extract from us to good use
He can talk all the BS he wants but making something pretty look pretty is always easier then making a turd look good.
As a shooter for 30 years I see the set as overcomplicated and though I shoot Phase One and Canon as well the 24-70 is just about the worst lens Canon makes.
As far as CGI goes this dude is most likely way cheaper then rendering the perfect CGI file.
As a shooter for 30 years I see the set as overcomplicated and though I shoot Phase One and Canon as well the 24-70 is just about the worst lens Canon makes.
As far as CGI goes this dude is most likely way cheaper then rendering the perfect CGI file.
You should really try the new Canon 24-70L MK II. It's as good as my best "L" and Zeiss primes.
Only the apple suck ups at the verge (who I suspect apple is heavily financing under the table) can make a news item out of a non news item. This is just standard practise for product shoots. Apple is no different than anyone else who takes this seriously for their marketing, which is 100% of the successful companies. Wow they have a photographer who uses the most controlled conditions he can and then photoshops everything to death? And they pay attention to detail, as opposed to what, others instructing their product photographers to NOT pay attention to detail?
Btw, kudos to apple and the marketing team for coming up with the cableless computer this year. I suppose that's down to their attention to detail too:
Btw, kudos to apple and the marketing team for coming up with the cableless computer this year. I suppose that's down to their attention to detail too:
Mathews c-stands... I don't think I've ever seen that many actually work at one time. Trusting a Mathews c-stand for anything other than weighing down the trash in a dumpster is foolhardy at best.
Surprised they aren't 3D renders. Especially if they already have engineering CAD models produced by the product designers. People think that 3D is hard, and takes a lot of time past creating the model, but not so much. Especially for stills.
I'm sure they have a good reason to be using photos, though.
I'm sure they have a good reason to be using photos, though.
I'm a bit surprised to hear that they would go to the trouble of taking real photos--I'm another who supposed the shots were complete renderings. But since they are photos, it's no surprise that Apple is "meticulous" about what they want. He sounds like Jony Ive in one of those over-the-top "how much trouble we went to" vids.