Apple getting to be a popular brand. More products to create, more options for consumers. The company just gets bigger and bigger each day.
Shaw Capital Management Warning
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I recall that when Apple was at its lowest point, there were a lot of Apple products to choose from too. When Steve Jobs returned Macs were consolidated to four product lines: consumer desktop (iMac), workstation (PowerMac G3 & G4), consumer laptop (iBook) and pro laptop (PowerBook/MacBook). Now, when you consider all the various Macs and iPods, Apple are back to offering too many products and losing some of that early 2000's focus and simplicity.