Toggle sidebar Toggle sidebar
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.

Apple Planning 'MacBook Ultra' With Touchscreen and Higher Price

SvenLorenz1975 said:
That would actually be a good compromise. Keep the MacBook Pros the way they are and introduce this as a MacBook Ultra. And it will make it easier to make it disappear again when Apple realizes that nobody needs OLED, a touchscreen or a thinner and lighter design.
Click to expand...
Except that a lot of people have been begging for an OLED, and a lot of people would like thinner. So they will keep it around, or even worse add touchscreen to the rest, because that’s what people want, when really it was the OLED, or thinness that attracted them.
 
  • Like
  • Disagree
Reactions: ijbond, hanyoil, Christopher Kim and 3 others
darkphoenix24 said:
I think I see where this is going.

Back in 2012, Apple had spec updates to their MacBook Pro lineup in both 13 and 15 inch models. Simultaneously, they also released a new 15” Retina MacBook Pro, at a higher price point.

Then a year later, the 13” got the Retina display. After that, the non retina models were phased out.

The 2016 and 2021 models were redesigns and not an entirely new model, which this might be with both OLED and a touch screen. So they might have this be the highest end for a year or two and then slowly phase out the 2021 design, which would still be sold refurbished.
Click to expand...

Similar thing happened with M2 MacBook Air redesign. Introduced redesign at $1,199, kept M1 Air at $999. Then, eventually dropped to $1,099 and then $999.
 
  • Like
Reactions: Leon Ze Professional and Tagbert
joshwithachance said:
It makes sense, but also doesn't. With the expected launch being about 6 months from now, being an entirely new series of MacBook makes sense as a way to not completely piss off M5 Pro/Max buyers. But in that same vein, the target demographic for this machine is the same prosumer/professional as those just released Pros...
Click to expand...
I think it also satisfies those who want a Pro or Max chip without paying through the nose for an even higher end display with possibly irrelevant touchscreen, especially if thinner and lighter comes with a smaller battery.
 
  • Like
Reactions: Christopher Kim and joshwithachance
antonrg said:
Timmy continuing to fragment any lineup he can. As long as they don't make the Pro line worse, it's fine.
Click to expand...
This isn't fragmentation, this is "consumer choice".

More choices and more price points are a good thing.

Whether there are any "consumers" who want to buy something more expensive than a MBP... is less clear.

Apple just knocked one line off my wishcast list, why not more? 🙂
1772984916064.png
 
  • Like
  • Disagree
Reactions: macchebucche, mlayer, maxoakland and 4 others
Apparently we're getting a Studio Display Ultra as well. It boasts a foldable 2x32" display with dynamic bezels and the most satisfying click when it snaps open. Also completely new is the refresh rate and pricing. Both will be revealed only to serious customers upon request, which will make the loudest critics here cry.
 

Attachments

  • Screenshot 2026-03-08 at 5.32.59 PM.png
    Screenshot 2026-03-08 at 5.32.59 PM.png
    987.6 KB · Views: 28
  • Haha
  • Like
Reactions: Levithescienceguy, eifelbube, erkanasu and 3 others
Probably the right move. After a rough period from 2016-2021, the current MacBook Pros are universally lauded for their performance and quality.

Introducing a new Ultra line gives them flexibility to push the tech without people complaining their old reliable MacBook Pro is discontinued.

Question now is…how much money did this article just cost me?
 
  • Like
Reactions: ijbond, Allen_Wentz, Tagbert and 1 other person
Well, he DID predict the name of the MacBook Neo. he didn’t? Well, he nailed the release of updated Siri. No? Ummm, he was one of the many predicting there would be an uptick in store traffic… no? Just him? And he was wrong?

Well, ahh ok his name is Gurman? That one’s true… right?
 
  • Like
Reactions: Eddie Beeps
darkphoenix24 said:
I think I see where this is going.

Back in 2012, Apple had spec updates to their MacBook Pro lineup in both 13 and 15 inch models. Simultaneously, they also released a new 15” Retina MacBook Pro, at a higher price point.

Then a year later, the 13” got the Retina display. After that, the non retina models were phased out.

The 2016 and 2021 models were redesigns and not an entirely new model, which this might be with both OLED and a touch screen. So they might have this be the highest end for a year or two and then slowly phase out the 2021 design, which would still be sold refurbished.
Click to expand...

It depends, they could do that as a way to uplift the entire ranges price tag. We will have to see I guess. But they can also price themselves out of the market too.
 
veroguru said:
Apparently we're getting a Studio Display Ultra as well. It boasts a foldable 2x32" display with dynamic bezels and the most satisfying click when it snaps open. Also completely new is the refresh rate and pricing. Both will be revealed only to serious customers upon request, which will make the loudest critics here cry.
Click to expand...

Only available to current VisionPro owners.

You get presale access if you have an iPhone Air and a Vision Pro
 
Unregistered 4U said:
Well, he DID predict the name of the MacBook Neo. he didn’t? Well, he nailed the release of updated Siri. No? Ummm, he was one of the many predicting there would be an uptick in store traffic… no? Just him? And he was wrong?

Well, ahh ok his name is Gurman? That one’s true… right?
Click to expand...
Posting a leaked document is not prediction.
 
  • Like
Reactions: KeithBN
You must log in or register to reply here.
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.
Top Bottom
Back