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Apple Planning 'MacBook Ultra' With Touchscreen and Higher Price
- Thread starter MacRumors
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Soooo…. (Breathe in)
MacBook Pro has M5 Pro or Max chip, and used to have M3 Ultra but that’s too old now
Mac Studio has M4 Max or M3 Ultra chip, because apparently they are not too old for power users
Mac Mini has M4 or M4 Pro, because why update the Mini, right?
Mac Pro has M2 Ultra because that’s just a zombie at this point (actually discontinued where so live)
Sooo… I assume that MacBook Ultra will come with at least an option for an Ultra chip? Which then also goes into Studio.
Will you be able to get a Pro with an Ultra chip, or an Ultra with a Pro chip? Who knows…
This naming scheme of using Pro and Ultra both for chips and for Macs is getting increasingly ridiculous…
MacBook Pro has M5 Pro or Max chip, and used to have M3 Ultra but that’s too old now
Mac Studio has M4 Max or M3 Ultra chip, because apparently they are not too old for power users
Mac Mini has M4 or M4 Pro, because why update the Mini, right?
Mac Pro has M2 Ultra because that’s just a zombie at this point (actually discontinued where so live)
Sooo… I assume that MacBook Ultra will come with at least an option for an Ultra chip? Which then also goes into Studio.
Will you be able to get a Pro with an Ultra chip, or an Ultra with a Pro chip? Who knows…
This naming scheme of using Pro and Ultra both for chips and for Macs is getting increasingly ridiculous…
All I want is a macbook Air with 120hz. I will pay for it. I dont care about the price. I just want a super small and thin and light with a M series chip and 120hz. Why cant Apple give it to me.
Makes more sense if they make detachable keyboard or one that folds around.
turbineseaplane
macrumors Penryn
This remains my frustration as well.
The MBAs have all the specs and power I need or want, except for the screen.
Personally, I'd like a 120hz OLED screen on them.
I wish they'd give us BTO options for it.
These panels will do fine for me (14" & 16" versions sell for under $300 as full blown products on Jungle site)
This is a day one purchase for me. A thinner, lighter, OLED, touchscreen MacBook powered by an M6 sounds like a perfect replacement for my 14 inch M1 MacBook Pro.
Probably good to make any such MacBook an 'ultra' in that it implies there will still be the 'pro' option. Some make like the extras of the ultra but many won't want to pay for extra features they don't need. Options are good.
So, despite MacRumors publishing at least three articles to the contrary by Juli Clover, this might not be such a bad time to buy a new MacBook Pro after all.
I wouldn't hold my breath. According to the link below (admittedly a couple of years old), Apple makes 8% of their revenue on Mac hardware and 22% on services, which includes Apple TV+ (again, it's a couple of years old). It doesn't break it down per service though, but it makes sense, right? You buy a Mac once every few years, but you pay for services every month.
Everything Owned by Apple
Apple Inc. has long been renowned for its innovation and cutting-edge contributions to technology. In the fifty years since its founding, Apple has gone from an obscure niche brand to one of the most well-known companies in the world. Throughout its history, Apple has acquired over 100...
thechartistry.com
Bit like the Apple Watch Ultra I guess? Same processor etc as other watches but has a new redesigned case, bigger battery and extra sensors. I can't see them getting an Ultra chip in a laptop but I could be wrong.
Mac Fly (film)
macrumors 68040
Oh, I don’t see them doing so, just suggesting it is all.I wouldn't hold my breath. According to the link below (admittedly a couple of years old), Apple makes 8% of their revenue on Mac hardware and 22% on services, which includes Apple TV+ (again, it's a couple of years old). It doesn't break it down per service though, but it makes sense, right? You buy a Mac once every few years, but you pay for services every month.
Everything Owned by Apple
Apple Inc. has long been renowned for its innovation and cutting-edge contributions to technology. In the fifty years since its founding, Apple has gone from an obscure niche brand to one of the most well-known companies in the world. Throughout its history, Apple has acquired over 100...
datsdatcharlie
macrumors regular
Agree with @DavidSchaub on this one. Steve Jobs' four product vision (desktop + laptop x home + professional) made sense in 1998, when the personal computer market was still seeing a lot of first-time buyers, especially among consumers. In a mature and saturated market, like it is today, it's better to have more choices at different price points.
We who spend our time in online enthusiast forums may not see a big deal in spending an extra $200 for an upgraded capability, but that granularity matters to a lot of people.
revelcos
macrumors newbie
Sorry, I don’t see it happening. Apple will continue to sell macOS-based MacBook that doesn’t have any touchscreen and iPad with iPadOS for touch-based operating system.
People thought in year or two the MacBook Air will have OLED but that does not seem to be the case.
Professional still cameras (Canon, Sony) have been moving to CFexpress Type B for a while.
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I just hope Apple still has the software chops to do it right and not repeat the mistakes of Windows 8.
podycust
macrumors 6502a
A touch screen laptop is a terrible idea!
macOS isn’t design for touch and should stay that way don’t need macOS destroyed just so it works better on a touch screen!
macOS isn’t design for touch and should stay that way don’t need macOS destroyed just so it works better on a touch screen!
Base on this article OLED is not coming to MacBook Pro or MacBook Air for really long time.
Mrkevinfinnerty
macrumors 68040
Dear me.
By time Cook retires we’ll have 10 iphone models, 15 macbooks, seven Apple watches etc etc
Running out of excuses for the price hikes. Some of this lineup will need go faster stripes soon
Let’s be honest 3k Macbook Pros should be getting OLED displays
By time Cook retires we’ll have 10 iphone models, 15 macbooks, seven Apple watches etc etc
Running out of excuses for the price hikes. Some of this lineup will need go faster stripes soon
Let’s be honest 3k Macbook Pros should be getting OLED displays
The MBP never had an Ultra chip.
The Mini will be updated to the M5 and M5-Pro, and the Studio will be upgraded to the M5-Max only since it is more powerful that the M3-Ultra. Then when the next Ultra chip is available, they will stick that in the Studio.
Apple doesnt really care about the MacPro, so it will probably be discontinued.
Based on your logic of both being called Ultra, then the Apple Watch shoudl also get the Ultra chip. Just look at the size and weight of the Ultra’s heat sink in the Studio compared to the Max if you still think they are going to cram an Ultra chip in a MBP; its only a good idea if you're nostalgic for the days of 5 hour battery life.
You have never been able to get a MBP with an Ultra chip. No one knows it its a new computer line, or just a MBP option like nano-coating. If its a new computer it will probably have the same chips as the MBP.
People overthink things, its not that confusing.
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Apple's MO is usually to bring in new features in the high end laptops and mobile devices and then propagate it down when the costs are reduced.
So it makes sense to add it to the top end units. If that means a new top of the line category then so be it. But it also means I won't be buying it. My max price point is 2.5K and I usually prioritize ram and ssd size over everything else.
It's weird though that touchscreen is so elusive. My work Lenovo laptop has one and it only costs 800. Piece of **** in many ways and to be honest I rarely if ever use the touch screen.
So it makes sense to add it to the top end units. If that means a new top of the line category then so be it. But it also means I won't be buying it. My max price point is 2.5K and I usually prioritize ram and ssd size over everything else.
It's weird though that touchscreen is so elusive. My work Lenovo laptop has one and it only costs 800. Piece of **** in many ways and to be honest I rarely if ever use the touch screen.
StrollerEd
macrumors 65816
I once regarded my purchase of the 16in M1Max/32GB MBP as being a tad Ultra 😉
Not seen anything since that tempted me but I am wondering what might prompt me to upgrade ...
Reflecting on the wow factors when coming from the (mid-2015) 15in MBP, there was a v obvious bump in snappy performance and the headroom in RAM for multiple apps; I also appreciated the larger and better screen. Since I use my existing MBP as a luggable [mostly at home & v occasionally on a longish trip away] and I have yet to discover limits to its oomph, I've decided it's only the bigger and better screen that would have that wow factor.
Other than that, it's just battery (just over 80%) and age (compatibility with O/S and AI) that might prompt me. Mind, the relative who benefitted from a cascaded (mid-2015) 15in MBP is probably looking forward to me doing an upgrade 😉
I would probably go M*Pro
Not seen anything since that tempted me but I am wondering what might prompt me to upgrade ...
Reflecting on the wow factors when coming from the (mid-2015) 15in MBP, there was a v obvious bump in snappy performance and the headroom in RAM for multiple apps; I also appreciated the larger and better screen. Since I use my existing MBP as a luggable [mostly at home & v occasionally on a longish trip away] and I have yet to discover limits to its oomph, I've decided it's only the bigger and better screen that would have that wow factor.
Other than that, it's just battery (just over 80%) and age (compatibility with O/S and AI) that might prompt me. Mind, the relative who benefitted from a cascaded (mid-2015) 15in MBP is probably looking forward to me doing an upgrade 😉
I would probably go M*Pro
ThailandToo
macrumors 65816
iPhone X all over again. A way to charge more money.