What “tactics”? Why are we bashing Cook for improving and adding to the product line?
The entire current laptop line is better than ever. They moved on from all the issues of a few years ago - faulty butterfly keyboards, limited ports, overheating because too thin, that idiotic Touch Bar, etc. and the chips are insane(ly good) compared with anything in the PC market.
Apple do make some dumb decisions, but I really can’t see the issues here. The Neo is incredible bang for buck despite the “compromises” - it’s perfect for my wife at almost half the price of the previous entry level option. Meanwhile something even better at the high end will be welcome by me. I don’t need touch, but I can never have enough performance for some of what I do, while still wanting to be mobile, so more is better.
What “tactics” is Cook employing, other than providing more genuinely good options?