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Apple Planning to Change iPhone 17 Pro's Logo Placement
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The missionary mouse is really cute, but if Steve were still alive, the designer would be dead!
I really don’t care if they move the Apple logo further down on the phone body. But, assuming the mock-up is even close to accurate, that iPhone 17 Pro is one fugly device. The word “ghastly” was used in an earlier post. That’s just about right.
Same here !!I love my pacific blue 12 Pro even more and more!
Are's peoples argument here really that they're doing TOO good of a job of reporting on all the leaks?
Like come on, its actually impressive how even the smallest details get out these days.
And you can scroll by the ones that don't tickle your fancy on the front page..
Like come on, its actually impressive how even the smallest details get out these days.
And you can scroll by the ones that don't tickle your fancy on the front page..
This sounds lines one of those rumours Apple uses to weed out leakers
You cant see the MagSafe circle/line on the iPhone so the only way it would be a problem, is if you use a clear case.
It'll look dumb when a magsafe charger is attached. They should move it up instead - there's tons of space on the camera plinth.
Be sure to include the repositioned Apple logo in your next iPhone 17 Pro features roundup right after the stunning new colors, and the groundbreaking decision to move the rear cameras. Truly, we’re witnessing history
People think they’re being funny with those jokes but it’s just cringe.
Anyhoo, as mentioned earlier, I am hoping that this isn’t only about moving the logo lower but also about moving the MagSafe ring lower.
That would be helpful for designing MagSafe stands, at least for those that house OEM Apple MagSafe adapters.
Apple could remove the logo for all I care. If anything I would love a nice clean slab to look at.
The iPhone 11 looked a lot like the iPhone XS, though the iPhone 12 is easily distinguishable from both. I'd argue that the iPhone 12 was the last real redesign.
Gosh, I will never forgive Apple for that
I mean, who in their right mind thought that would be an OK spot to put the charging port???
Apple may reposition the Apple logo on the back of the iPhone 17 Pro for the first time in six years, according to a new leak that points to the redesigned top camera system potentially requiring the visual shift.
The claim originates from the leaker known as "Majin Bu," who posted an image and description of the alleged change on social media and their personal blog. According to Bu, the Apple logo will move to be noticeably lower on the iPhone 17 Pro, closer to the bottom-center of the device's rear. The shift is apparently necessitated by the new, full-width camera bar that is expected to span the entire width of the back of the device. The camera design is as a significant departure from the current module layout, with both the flash and LiDAR scanner moving to the right edge of the device.
This is the first report to link the anticipated top camera redesign with a repositioning of the Apple logo, but the change could make sense. The iPhone 17 Pro is expected to move to a new aluminum frame that encompasses almost the entire rear, with a cutout for a glass squircle below the full-width aluminum camera bump to enable wireless charging. As a result, it could make sense for the Apple logo to be centered within that glass cutout.
However, moving the Apple logo could cause some amount of confusion among users or require changes to the way MagSafe-compatible accessories are designed. This is because since its introduction with the iPhone 12, the Apple logo has indicated where users should align MagSafe accessories, with the magnets embedded beneath the center of the back panel around the logo.
Apple's iPhone 16 Pro Max clear case and Majin Bu's render of an iPhone 17 Pro Max clear case design.
Majin Bu added that a company which makes accessories for Apple devices has begun adapting their case production based on this new logo placement. In one image shared on his website, Majin Bu shows a transparent case with a break in the circular MagSafe ring to expose the repositioned Apple logo. This suggests that Apple may not be altering the internal placement of the MagSafe magnet array, which would otherwise require extensive changes to a broad range of accessories. Accessory manufacturers are said to be watching the situation closely.
Leaker Sonny Dickson has since corroborated the rumor with digital schematics, suggesting that iPhone 17 accessories will move to a new design with a break in the circular MagSafe ring to expose the repositioned Apple logo:
Apple has made notable changes to the placement and styling of the rear logo in the past. From the original iPhone through the iPhone X, the logo was placed higher up on the back, and a small "iPhone" inscription appeared toward the bottom. With the iPhone 11 lineup, Apple removed the "iPhone" wordmark entirely and centered the Apple logo on the rear for visual balance with the new square camera bump. This layout has remained consistent across all subsequent models,
Innovation at its finest. Jobs would be so proud…
Apple may reposition the Apple logo on the back of the iPhone 17 Pro for the first time in six years, according to a new leak that points to the redesigned top camera system potentially requiring the visual shift.
The claim originates from the leaker known as "Majin Bu," who posted an image and description of the alleged change on social media and their personal blog. According to Bu, the Apple logo will move to be noticeably lower on the iPhone 17 Pro, closer to the bottom-center of the device's rear. The shift is apparently necessitated by the new, full-width camera bar that is expected to span the entire width of the back of the device. The camera design is as a significant departure from the current module layout, with both the flash and LiDAR scanner moving to the right edge of the device.
This is the first report to link the anticipated top camera redesign with a repositioning of the Apple logo, but the change could make sense. The iPhone 17 Pro is expected to move to a new aluminum frame that encompasses almost the entire rear, with a cutout for a glass squircle below the full-width aluminum camera bump to enable wireless charging. As a result, it could make sense for the Apple logo to be centered within that glass cutout.
However, moving the Apple logo could cause some amount of confusion among users or require changes to the way MagSafe-compatible accessories are designed. This is because since its introduction with the iPhone 12, the Apple logo has indicated where users should align MagSafe accessories, with the magnets embedded beneath the center of the back panel around the logo.
Apple's iPhone 16 Pro Max clear case and Majin Bu's render of an iPhone 17 Pro Max clear case design.
Majin Bu added that a company which makes accessories for Apple devices has begun adapting their case production based on this new logo placement. In one image shared on his website, Majin Bu shows a transparent case with a break in the circular MagSafe ring to expose the repositioned Apple logo. This suggests that Apple may not be altering the internal placement of the MagSafe magnet array, which would otherwise require extensive changes to a broad range of accessories. Accessory manufacturers are said to be watching the situation closely.
Leaker Sonny Dickson has since corroborated the rumor with digital schematics, suggesting that iPhone 17 accessories will move to a new design with a break in the circular MagSafe ring to expose the repositioned Apple logo:
Apple has made notable changes to the placement and styling of the rear logo in the past. From the original iPhone through the iPhone X, the logo was placed higher up on the back, and a small "iPhone" inscription appeared toward the bottom. With the iPhone 11 lineup, Apple removed the "iPhone" wordmark entirely and centered the Apple logo on the rear for visual balance with the new square camera bump. This layout has remained consistent across all subsequent models, including the iPhone 16 Pro.
Article Link: Apple Planning to Change iPhone 17 Pro's Logo Placement
The Apple logo indicates where to align MagSafe accessories? Odd. I only was able to start using MagSafe accessories with my iPhone 15 purchase, so my experience is limited, but I simply let them self-align. I'm certainly not inclined to put much effort into trying to align visually with a logo that I can't even see when the accessory is about to obscure it.
Can we please make an iPhone that doesn't have a mountain hanging out of the top?
I'm so tired of these camera bumps. The goal is to make them gone, not bigger!
P.S. If I wanted a camel, I'd buy a camel!
I'm so tired of these camera bumps. The goal is to make them gone, not bigger!
P.S. If I wanted a camel, I'd buy a camel!
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No need for aligning MagSafe with MagSafe accessories, since as you say they self-align. It is a bit helpful for non-MagSafe Qi wireless chargers though.
However, what I was talking about is that while Apple's MagSafe chargers are still compatible with the latest iPhones, there is much less room between the edge of the charger and camera bump now. For charging stands that incorporate the Apple OEM MagSafe chargers, having a bit more separation between MagSafe ring and the camera bump would help, especially if you're using a case that has a raised rim around the camera bump.
I'm not sure how big the 17 Pro camera bump is, but I wouldn't be surprised if that bump is slightly taller than the 16 Pro camera bump, so it would make sense if they moved both the MagSafe ring and the centred Apple logo down a few mm. The good news is I have lots of room with my 2025 Toyota Camry's Qi charger. Even with a case on my 12 Pro Max, I have about 25 mm more space in length and about 5 mm more in width to accommodate future iPhones like the iPhone 17 Pro Max with its ginormous camera bump. Let's just hope it's not too thick.
I found the outrage over it super dramatic. The battery lasts months and even if you ignored countless low-battery alerts, just plug it in, get a cup of coffee, and by the time you're back it has enough charge for your day. Then plug it in when you're finished to charge the battery to full.
This doesn't make a whole lot of sense. If the Apple logo serves a functional purpose as a placement marker for MagSafe, why move it? The move even makes it less aesthetically pleasing.