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A building permit filed in Zurich confirms Apple is planning a new retail store at Lintheschergasse 7, near the city's famous Bahnhofstrasse shopping street, with construction set to run through early 2027.

Apple-Rennweg-Switzerland.jpeg

The permit, submitted to the city of Zurich in February and reviewed by Swiss Apple publication macprime, explicitly describes the project as a "Bahnhofstrasse Relocation" and includes Apple's internal designation "R159" for its Zurich store. The planned location sits at the corner of Lintheschergasse and Usteristrasse, adjacent to the Globus department store.

According to a person with knowledge of Apple's retail planning, the company's current Rennweg store was never intended as a permanent home. "The Rennweg store was planned as a temporary location, since the entrance has stairs and an elevator," the person told MacRumors. They said it was already an open secret when Apple left Bahnhofstrasse that the company was seeking a significantly larger space, and that a dedicated team was tasked with identifying possible buildings before the construction and planning department took over.

According to the permit documents, the ground floor, labeled "Sales," spans around 454 square meters, comparable to Apple's current Rennweg store. A first-floor space labeled "Backstage," likely office use, adds a further 521 square meters. Whether that upper floor will ultimately serve as retail space remains unclear. If both floors are used for sales, the total retail footprint would rank the store among the largest Apple locations in Europe, with Tagesanzeiger reporting an overall area of around 2,000 square meters. Estimated rent is around 1,500 Swiss francs per square meter per month.

The building at Lintheschergasse 7 is a listed municipal heritage structure, which limits how extensively the exterior can be altered. The permit describes a facade renovation covering the ground and first floors, including new metal panels in "Aluminium Champagne" between the shop windows and updated window frames, while the concrete pillar cladding matching the upper floors will remain unchanged. The works also involve a slight expansion of the ground-floor entrance area, eliminating a recessed corner entry in favor of a flush facade, adding 11 square meters and bringing the total building footprint to 965 square meters. A basement level will likely provide storage.

The construction timeline runs from early November 2026 to early May 2027, suggesting an opening sometime in summer 2027. Apple opened its first Zurich store on Bahnhofstrasse in May 2009, then relocated to Rennweg 43 in 2019. The planned Lintheschergasse location would mark the company's third Zurich address.

Separately, Apple is also planning a new Geneva store, with building permits there showing a dramatic glass facade design. Apple currently operates four retail stores in Switzerland, two in Zurich and one each in Basel and Geneva.

Article Link: Apple Plans One of Europe's Biggest Stores in Zurich
 
Overall area of around 2,000 square meters. Estimated rent is around 1,500 Swiss francs per square meter per month...

That amounts to 3,000,000 francs, i.e. $3,840,000 per month. That's over $46M per year in rent. This can't be right.

...can it?
 
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Overall area of around 2,000 square meters. Estimated rent is around 1,500 Swiss francs per square meter per month...

That amounts to 3,000,000 francs, i.e. $3,840,000 per month. That's over $46M per year in rent. This can't be right.

...can it?
Don’t underestimate special incentives and tax breaks for major retailers like Apple, it’s never a level playing field. The real-estate company will claims it’s a X year deal and subject to revised renewal costs and the government may even provide tax breaks for X amount of years also subject to review upon renewal.

Wal-Mart as an example shares similar special exemptions for many years in the offset of creating jobs and stimulating the economy, however a closer look is that many jobs are minimum wage jobs, seasonal with only a few high salaried positions. The exemptions are created to provide a net profit for the local community but it rarely ever materializes as Wal-Mart then becomes ingrained in the local community and economy and can ask for deferrals and additional special accommodations when renewal arises.
 
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Overall area of around 2,000 square meters. Estimated rent is around 1,500 Swiss francs per square meter per month...

That amounts to 3,000,000 francs, i.e. $3,840,000 per month. That's over $46M per year in rent. This can't be right.

...can it?

Bahnofstrasse Zürich is one of the most expensive places in the world. The location mentioned in the article is not the "absolute best" but still a very premium location.

Bahnhofstrasse is the main downtown street of Zurich, Switzerland, and one of the world's most expensive and exclusive shopping avenues. In 2011, a study named Bahnhofstrasse the most expensive street for retail property in Europe, and the third-most-expensive worldwide In 2016, the street ranked ninth.
 
Rent in switzerland per square meter is usually stated as on a "per year" basis, a normal business square meter in zurich is around 400 CHF, so I guess the caluclation would be 1500 CHF * 2000 quare meters = 3'000'000 CHF per year, which sounds about right.

Bahnohfstrasse Zürich does not have "normal business square meter" prices compared to the rest of the city: it's one of the most expensive places in the world.
 
It's impossible to be this much. I'm sure it's a mistake. The most expensive, ultra-premium penthouse in Manhattan costs this much. To buy. Not to rent for one year.
 
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It's per year...1500*2000 as pointed out above. Or else it would be over a billion dollars over 25 years...

Anyways this will be a good upgrade. The current store has a very strange layout.
 
Don’t underestimate special incentives and tax breaks for major retailers like Apple, it’s never a level playing field. The real-estate company will claims it’s a X year deal and subject to revised renewal costs and the government may even provide tax breaks for X amount of years also subject to review upon renewal.

Wal-Mart as an example shares similar special exemptions for many years in the offset of creating jobs and stimulating the economy, however a closer look is that many jobs are minimum wage jobs, seasonal with only a few high salaried positions. The exemptions are created to provide a net profit for the local community but it rarely ever materializes as Wal-Mart then becomes ingrained in the local community and economy and can ask for deferrals and additional special accommodations when renewal arises.

Don’t forget the old trick of scheduling people for 19 ½ or 39 ½ hours to deny them benefits as well.
 
It's per year...1500*2000 as pointed out above. Or else it would be over a billion dollars over 25 years...

Anyways this will be a good upgrade. The current store has a very strange layout.

No, it's not, the average price in the area is 13K per year. At the location Apple is moving to they are likely going to pay a little less than that, but definitely not 1500 per year.

The figure in the article is likely for even more premium locations at Bahnhofstrasse. It's an incredibly premium area and in some locations the price goes exponentially high.
 
I visited the current Zurich store two weeks ago. Definitely a small-ish entrance for a major area like that. Staff was friendly. I'd never seen the keyboard they use there in Switzerland, and was momentarily confused. It's easy to forget they have to make variations for other languages.
 
It's impossible to be this much. I'm sure it's a mistake. The most expensive, ultra-premium penthouse in Manhattan costs this much. To buy. Not to rent for one year.
Just wait to see the price of the items sold in that store!!! No Neo's...too little profit to pay the rent!
 
Hmmmm..... well, the image shown in this article shows that the stairs make this store inaccessible for wheelchairs and difficult for those on crutches or in braces.

I am surprised they can get away with not having a ramp of sorts available for wheelchairs.
 
Apart from the rent, I wonder how much the key money was.

The previous store was rumored to have involved a multi-million dollar "key money" payment to the previous owner (which was Benetton IIRC).
 
On the right there is an elevator.

I did notice that and wondered about it. I took it for use on the upper floors of the building. I did not consider that it may stop at the elevated floor level, but that would require a side door in the elevator, along with the front entry door of the elevator.
 
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