Apple Plans to Expand Ad Visibility in App Store

DinkThifferent said:
How many times a day do you use the App Store?
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For probably ten years, I used it daily. The curated promotions and chart toppers were a genuine way to learn about new and interesting apps. But now it's like once a month, if even that. The whole experience is too spammy, too ad-centric now. Now my preferred way to find an app is a direct link from a review site or recommendation.
 
A senior Apple engineer compared the defenses of its App Store against malicious actors to “bringing a plastic butter knife to a gunfight”, according to legal documents released on Thursday.... Get ready for explosive growth of fraud apps. Fortunately the mainstream press finally seems to be reporting about how little Apple does to protect App Store consumers from fraud. Wish Amy K. would think more about these issues rather than the justified development of something like AirTags. FBook used to have control of app distribution by enabling ad ROI analysis. Apple very successfully is replacing FBook role while keeping its "brand halo" shiny. (Note that Apple caputures MORE TYPES of PERSONAL INFO vs. Google, but "...your privacy".)
 
cardfan said:
Yep. Apple cares about privacy because they want your info all to themselves. Never forget apple sees you as one click away from buying from them. And only them if they can help it. You are the product.

It’s hilarious. People rail about Facebook and how apple is looking out for them. And then apple turns around and does the same to you. We care about your privacy says apple. Oh here’s an ad to watch some garbage on atv+.
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“You are the product.” That phrase means that the company does not sell products directly to you; rather their revenue is driven by your valuable information being sold to advertisers, their true customers.

The risk here is that Apple’s model changes over time, but in its current form, Apple is nothing like Facebook: 90%+ of Apple’s business comes from the hardware & subscription services they currently sell directly to you. By contrast, ~98% of Facebook’s revenue represents payments from advertisers in return for the ability to target you.
 
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julesme said:
“You are the product.” That phrase means that the company does not sell products directly to you; rather their revenue is driven by your valuable information being sold to advertisers, their true customers.

The risk here is that Apple’s model changes over time, but in its current form, Apple is nothing like Facebook: 90%+ of Apple’s business comes from the hardware & subscription services they currently sell directly to you. By contrast, ~98% of Facebook’s revenue represents payments from advertisers in return for the ability to target you.
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I used to be 0% the product for Apple. But it seems more and more, I am becoming their product. I hate being the product. It's why I loved Apple for so long. Truthfully though, until that percent climbs higher than it would be on a competitor platform, I'm still going to buy Apple. But it definitely dampens my excitement and willingness to splurge on Apple's latest stuff as often as I used too, and I have stopped being a vocal promoter of Apple products to friends, coworkers, etc.
 
tranceking26 said:
I'd be more accepting if the ads were actually relevant, for me they never seen to be.
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For ads to be relevant, they would need to collect data and track you. But that's something most people do not want. Especially as Apple yells how they're against it (but still collect data and analytics and track you in their OS and Apps).
 
Greed folks, they make plenty of money from 30% or 15% of apps. Hope the Epic case gets them to go down to 3%, they really don't need that much.
 
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