Apple Poaching Gaming PR Execs from Activision and Nintendo

[MacRumors]

MCV reports that Apple has poached two major public relations executives from Nintendo and Activision, respectively. (via MacNN)Apple has poached not one but two of the games industry's best PR execs - with Activision's Nick Grange set to join Nintendo's Rob Saunders at the manufacturer.Nintendo's Rob Saunders left the company after seven years and is said to have played a key role in the launches of the Nintendo Wii and Nintendo DS. Meanwhile, Nick Grange has a long history in the games industry at Electronic Arts, Microsoft and most recently Activision. Saunders will reportedly be working at Apple on PR for apps across all iOS devices, while Grange will be focused on iPad hardware.

The gaming cross-over with the iOS devices is not a new phenomenon. In fact, Apple even embraced it by advertising the iPod Touch as a gaming device. The move also reinforces the fact that Apple's iOS devices are increasingly competitive to handheld gaming devices from Sony and Nintendo. Nintendo described Apple as the "enemy of the future" and Sony has been making efforts to better compete with Apple's mobile devices.

Article Link: Apple Poaching Gaming PR Execs from Activision and Nintendo

 

[Caharin]

Great news. Bring on more Infinity Blade-esque games!

 

[thelonelylimo]

Wirelessly posted (Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_3_1 like Mac OS X; en-us) AppleWebKit/533.17.9 (KHTML, like Gecko) Version/5.0.2 Mobile/8G4 Safari/6533.18.5)

I cannot wait. I've been waiting for this, for years.

 

[ten-oak-druid]

Apple will buy Nintendo eventually.

It's over for Nintendo.

Get ready for the iwii

 

[Chundles]

Great news. Bring on more Infinity Blade-esque games!

Hmmm, swipe, swipe, swipe, next. Swipe, swipe, swipe, next.

Nah, gimme the Infinity Blade graphics but in a game that needs more than just flicking left or right.

 

[LondonCentral]

Also, the next Apple TV will be...a fully fledged games console in disguise.

 

[levitynyc]

Ummm.... everyone that's into gaming HATES Activision.

 

[jlasoon]

Also, the next Apple TV will be...a fully fledged games console in disguise.

My thoughts exactly. It almost has to be the next step for

 

[NikeTalk]

Real games aren't played on an iDevice. Say what you want, it's true at the moment. No need to look into the future..........cause you don't know what it holds. And if you do tell me if i'll be at work Monday please! (Gov worker)

 

[LegendKillerUK]

Apple will buy Nintendo eventually.

It's over for Nintendo.

Get ready for the iwii

I'd love for Pokemon to be on iOS devices.

 

[levitynyc]

I got far more enjoyment out of Infinity Blade for 6 dollars than I did out of Pilot Wings Resort 3DS for 40 dollars...just sayin.

 

[backinblack875]

Real games aren't played on an iDevice. Say what you want, it's true at the moment. No need to look into the future..........cause you don't know what it holds. And if you do tell me if i'll be at work Monday please! (Gov worker)

Govt SCUM!! (lol jk )

 

[levitynyc]

Why doesnt Apple allow you to plug a controller in the 30 pin adaptor? Wouldnt that be the best of both worlds?

 

[TwinCities Dan]

Apple will buy Nintendo eventually.

It's over for Nintendo.

Get ready for the iwii

That is an interesting idea, but Nintendo has survived 122 years of business...

 

[mikethebigo]

This shows how much Apple has learned from the past. They will not make the same mistake they did during the Mac vs. PC era by ignoring games. They're throwing the best mobile GPUs into their products and advertising gaming heavily, good for them.

 

[thelonelylimo]

My thoughts exactly. It almost has to be the next step for

I guess. I figure they will eventually, but I hope Apple releases an actual TV first.

 

[Doctor Q]

Was the MacNN headline "Apple Poaching Gaming PR Execs from Activision and Nintendo?" the true story? It would give a very different impression if the headline had been "PR Execs Abandoning Activision and Nintendo for Apple?" And in fact the article says that Grange "jumped ship".

Were they pushed or pulled?

 

[JackAxe]

I hope they poach someone that likes BUTTONS.

 

[SandynJosh]

Ummm.... everyone that's into gaming HATES Activision.

SOOO??? Apple didn't fricken BUY Activision. They only hired a PR guy. Jeeez!! Read the article before posting such lame drivel.

 

[requieminadream]

Was the MacNN headline "Apple Poaching Gaming PR Execs from Activision and Nintendo?" the true story? It would give a very different impression if the headline had been "PR Execs Abandoning Activision and Nintendo for Apple?" And in fact the article says that Grange "jumped ship".

Were they pushed or pulled?

Doesn't matter. Apple took in two head gaming executives. Whether they called them up or were called up, they now have major gaming players in their family. It's a pretty clear sign that they will be getting into gaming in some way.

 

[okboy]

Poaching endangered species is illegal.

It's a pretty clear sign that they will be getting into gaming in some way.

Sorry, did you miss the iPhone, iPod touch and iPad. Wake up!

http://www.forbes.com/2008/06/04/apple-nintendo-iphone-tech-wire-cx_bc_0605nintendo.html

 

[backinblack875]

I hope they poach someone that likes BUTTONS.

WHAT?! the best thing about the iphone IS TOUCH!!!! NO MORE BUTTONS!!!

 

[SandynJosh]

That is an interesting idea, but Nintendo has survived 122 years of business...

Velly Intelrsting. Did they start out making games from rocks?

 

[okboy]

Velly Intelrsting. Did they start out making games from rocks?

Cards games, man... they had more than rocks 122 years ago... wow.

Why doesnt Apple allow you to plug a controller in the 30 pin adaptor? Wouldnt that be the best of both worlds?

I don't see why you couldn't. There's always Bluetooth ones anyway ( http://icontrolpad.com/ ). Apple Stores also sell the Fling analog sticks now.

 

[SandynJosh]

Why doesnt Apple allow you to plug a controller in the 30 pin adaptor? Wouldnt that be the best of both worlds?

Apple doesn't care what you plug into the 30 pin adapter. Go here to see all kinds of button-rich controllers for the iPhone, iPod Touch and iPad. Some plug into the connector and some operate the game over wifi, and one allows both methods. Before commenting, let Google be your friend.