Apple Postpones Alleged March Product Event Amid Coronavirus Restrictions

MacRumors

macrumors bot
Original poster
Apr 12, 2001
48,695
10,108



Apple is postponing a March event that would have seen the introduction of new products like the low-cost iPhone and iPad Pro with triple-lens camera setup, according to a source at Apple that spoke to Cult of Mac.


Apple allegedly became "concerned" about bringing people together at Apple Park for the event, said to be planned for late March. There was a rumor in February suggesting Apple would hold an event on March 31, but Apple never announced the event so there was no confirmation that it was going to happen.

It's no surprise that if there was indeed a March event planned that it has now been canceled. Yesterday, Santa Clara County, which is where Cupertino is located, banned all gatherings of 1,000 people or more. The ban lasts from March 11 to April 1, so Apple could not hold a large event in March even if it wanted to.

While the order from Santa Clara County was said to have been a major factor in the decision to postpone the event, Cult of Mac's source also claims that there were "delays in producing two of the primary products," which also led Apple to call off event plans.

Many of Apple's suppliers in China were forced to close their factories in February due to the coronavirus, which may have caused production delays on devices like the low-cost iPhone. Factories are back up and running, but are experiencing lower than normal production levels because of travel restrictions and staffing shortages.

Apple is now said to be waiting to better evaluate the "production schedule of components" and "final product assembly," making it difficult to determine a firm product announcement plan.

Given Santa Clara County's ban, it's clear that there's not going to be a March event, but there have been a lot of mixed rumors on product availability and the production status of devices like the new iPad Pro and the low-cost iPhone.

Even with no event, Apple could choose to unveil these products in March through a press release, though the aforementioned possible production issues could delay the announcements, too.

Apple's Worldwide Developers Conference, which typically takes place in June, is also in jeopardy. The event normally attracts around 5,000 developers who convene at the McEnery Convention Center in San Jose, California.

The Santa Clara County ban does not extend to June at this time, but Apple may still choose to cancel the conference given the unknowns of how the coronavirus will spread in the area in the coming weeks.

WWDC announcements usually come a couple months ahead of when the conference is planned to give developers time to purchase airfare and reserve hotel rooms, so it's possible we could hear about Apple's WWDC plans soon.

Even if Apple does not hold an in-person developer event, it could still choose to unveil new software through a virtual event and host virtual gatherings for developers.

Article Link: Apple Postpones Alleged March Product Event Amid Coronavirus Restrictions
 
Last edited:

sublunar

macrumors 65816
Jun 23, 2007
1,333
780
With potentially low supply due to factory shutdowns is it even worth launching the products virtually? Developer sessions can be held remotely, of course which could soften the blow of WWDC if it comes to that too.
 

Spikeboss

macrumors newbie
Mar 9, 2020
10
5
Well, I'm not surprised, I was waiting for a new ipad pro annoucement, but it seems to be that there won't be new ipad anytime soon, I will buy just the ipad pro 2018 since my Ipad is broken, I just was waiting for the 2020 ipad but I can't wait x.x
 
  • Like
Reactions: Dopestar

WiseAJ

macrumors 6502a
Sep 8, 2009
513
924
PDX
Well that sucks, I've been wanting to upgrade my iPad Pro since October. Guess I'll just earn a few more pennies of interest on that money while I wait.
 
  • Like
Reactions: RalfTheDog

arkmannj

macrumors 68000
Oct 1, 2003
1,587
352
UT
come on! just do it virtually. my 6s seriously needs a replacement and the iphone 6/SE-2 is what I was banking on.

but if this is more about the factories than the presentation event, then it’s understandable even if still a bummer. My phone is annoying but people’s lives are more important. I can wait.
 

sublunar

macrumors 65816
Jun 23, 2007
1,333
780
I think it was always planned to be a website refresh, much like the MacBook Pro 16"
The keyboard is the reason why none of the Butterfly keyboard MacBook Pros have got much of a spotlight in recent years. They wouldn't want to draw attention to it.

The iPhone SE2 (whatever it would be called) is far more worthy of stage time as far as Apple would have been concerned if the event was clear to proceed.
 

fumi2014

macrumors regular
May 21, 2014
186
890
California
I don't think there will be a WWDC. I also don't think they will ship anything this year until at least September. Cook might talk up a recovery but news from within China's manufacturing tells a different story. Next iPhone will also be later than planned, I believe. Phones are assembled in China but the components and tech come from many different places.

Italy cases now up to over 630. That's over 200 deaths in one day. A country the size of California. Think on that, America.
 
Last edited:

deviant

macrumors 65816
Oct 27, 2007
1,177
249
I don't think there will be a WWDC. I also don't think they will ship anything this year until at least September. Cook might talk up a recovery but news from within China's manufacturing tells a different story. Next iPhone will also be later than planned, I believe. Phones are assembled in China but the components and tech come from many different places.

Italy cases now up to over 630. That's 200 deaths in one day. Think on that, America.
forget Italy, it was Germany that brought it in Europe. They are not doing enoughs tests and They are not reporting true numbers covering everything under “flu”
Wait a couple of weeks and see, the whole Europe will be on its knees
 
  • Like
Reactions: recoil80

Cosmosent

macrumors 65816
Apr 20, 2016
1,178
1,259
La Jolla, CA
Hey Cook / Schiller,

Recommend AAPL pivot its focus to the App Store for the next few months, & start subsidizing select IAPs for its Users.

There are probably 1K (OR more) Flagship-caliber apps in the App Store that few know about !

And very specifically, pivot AWAY from Little Kid Apps & promote Apps that Adults would be interested in, & Apps that raise the educational bar !
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.