alexf said:Why, my friend, do you think that a "cash cow" has to be the thing that gains the most revenue/profit? Not sure what dictionary you're using; please let me know.
The MP3 player market is still growing too fast and is too competitive for the iPod to fall into the "cash cow" category. It's margins are on par with those for Macs, meaning that it requires substantial expenditures to maintain its position on the cutting edge. Definitely not a cash cow...it's still a star.