Are they still trying to sell the Beatles?
surprised that they're still pushing Beatles.
Im surprised there is still a large enough market for The Beatles.
Do you know, every ten years or so, the Beatles are rediscovered. Funny thing that, but it seems to keep happening. Some teen says, "What were the Beatles?" and their parent or grandparent gives them a listen, and suddenly, the Beatles are back in vogue for a year or two. So there might, indeed, be those out there to sell Beatles music to--like those who have only been listening to Justin Bleber
That said, I think wondering why Apple is still trying to sell the Beatles misses the point. Yes, they are trying to sell the Beatles. But they're also
trying to sell iTunes. And this, by the way, is a glorious, fabulous, marvelous commercial which does just that. The animation is clever and fun, the trip and flow makes us enjoy the ride and the music. Most especially, it shows us how albums come to life for us, and bring us to life in turn.
And the Beatles is a good group to use for this message because not only are they and their album covers familiar, but their album covers make for good animation. Other artists, not as well known or with dull album covers, wouldn't have made for such a dynamic commercial, however great their music.
So, no, the ad may not make us want to buy the Beatles if we've already got all the Beatles we want--or aren't fans of their music. But what it does do, brilliantly, is make us think of music, albums, bands we do like. And gives us that itch to go to iTunes and check out music we do want. It does this by reminding us of how music can feel and be. How each album from an artist (artists) can have it's own personality--each to match what we're after at any given time. It reminds us of how music an come alive, and how we dive into it.
It's an awesome ad, and I hope they do it with the body of work from other artists who are, if not equally familiar, can offer similarly dynamic album covers.
