Sorta remember Final Cut was not considered professional once.
Also the companies that jump ship are pretty stupid... just to give up trusty FCP7 for new app like Avid or Premiere that you perceive will allow you to edit the way you currently do on FCP7. You can edit with FCP7 for the next 5 years and be productive.... You don't think developers will have updates for the stuff they make money from you on? Come on... Ya 10 needs a ways to go before its Studio Proven. But Apple has always built great apps so I know they are going to do even greater things with 10. Its all because of these apps that we are all here yapping on this board.
Avid and Premiere are not new. In fact, the latest Premiere, running on a Mac, is shockingly mature and runs like a demon if you can use the Mercury Engine, something I was waiting for Apple to implement with FCP, especially since I bought the Quadro 4000 card from them.
Edit with it for the next 5 years? It's already long in the tooth. Lion will be gone by then. I've done my time keeping legacy software alive on legacy machines running legacy OS's. A host of issues there and it always ends in disaster.
I love Apple and will continue to use them for most of my work, but they don't always build great apps. Safari is the dog of all dogs, and they should have sorted that out by now. DVD-SP went from clunky to good to sucky to bad, so I switched to Encore. Remember QTVR Studio? Ugh.
Listen, I still worship at the altar of Steve and give them plenty of my money, but I need to ensure that my work is available and online in a modern NLE for as long as possible. That may mean FCP-X in a year or two, via Automatic Duck. It might also mean Premiere. This whole rollout was a disaster. The magnetic timeline, the compromises in media management, the lack of choices in preferences, the general bugginess are a disgrace.
"Oh wow, and now I just heard that Adobe's CS6 won't open .psd files..." How would that sound?
Apple apologists are doing a disservice to the company by granting them a free pass over this. And falling back on the classic disparagement of trashing "the whiners" is so tired. NO person that I know who lives in FCP is happy about this. The only ones who seem to be are the paid shills and the whole FCP ecosystem that's involved in training. Many of us resent having to spend the time learning something new FOR NO GOOD REASON. The nomenclature and terminology changes are one case in point. And don't trash us for not wanting to learn - most of us have spent years absorbing new info, learning the app and it's sub apps over and over, each time Apple has re-done the GUI, especially with Compressor and DVD-SP, I might add. I have read more manuals for this Suite in the last ten years than most of you have read good literature. I'm used to it. I suck it up.
This time it's different.
I'm going to use Premiere and keep an eye on FCP-X. I'd love it to be great one day, but I will never trust Apple again with a pro app.