Notice the two different pairs of shorts? That's because she is running two races. Perhaps the phone is in the bag that is around her waist in the second photo?
The Apple Watch is a great piece of tech, but I'm still not sold that a watch is going to revolutionize as much as it will simply accessorize.
I still don't see where Apple is going with their whole movement toward planned obsolescence. If anything drew me to Apple's products, it was the longevity of the product. The idea that you could purchase a Macbook that would stay relevant far beyond limits of a typical Windows-based PC was extremely welcome.