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Apple Posts Ten-Minute 'Making a Difference, One App at a Time' Video
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way better than sugar water
This is what happens when technology is used to make a tangible difference.
Thanks, Apple, and all the people who care to make a difference.
Grace and peace to you.
This is what happens when technology is used to make a tangible difference.
Thanks, Apple, and all the people who care to make a difference.
Grace and peace to you.
Great video...
I started making apps a long time back and didn't expect the impact some of them had on people's lives... There's something quite special about putting something out into to world and seeing what happens.. I don't think I'll make the scale difference shown in the video but every little helps I guess.
I would love to see all the crap cleared out of the app store so that apps that can make a difference have a better chance of getting the visibility they deserve for sure.
The developing world in particular is going to become totally transformed through technology - apps on whatever platform will play a huge part.
Thank you Apple for making it all possible and having the foresight.
I started making apps a long time back and didn't expect the impact some of them had on people's lives... There's something quite special about putting something out into to world and seeing what happens.. I don't think I'll make the scale difference shown in the video but every little helps I guess.
I would love to see all the crap cleared out of the app store so that apps that can make a difference have a better chance of getting the visibility they deserve for sure.
The developing world in particular is going to become totally transformed through technology - apps on whatever platform will play a huge part.
Thank you Apple for making it all possible and having the foresight.
Hmmm
Looking at this video makes me thing two ways. Yes people life are enriched by having ability to view and use all these good apps. On the other side such devices are "silently" tracking what we do and are taking out privacy...
Another thing is I love this add showing kids from poorest nations looking at device that they will never have another change seeing (most likely) or even own since it is the most expensive in its class.
I love when advertising is using such "excellent" techniques....
Looking at this video makes me thing two ways. Yes people life are enriched by having ability to view and use all these good apps. On the other side such devices are "silently" tracking what we do and are taking out privacy...
Another thing is I love this add showing kids from poorest nations looking at device that they will never have another change seeing (most likely) or even own since it is the most expensive in its class.
I love when advertising is using such "excellent" techniques....
TBWA/Chiat/Day has been doing Apple's ads forever. I don't know when the relationship began but I know these guys were behind the iconic iPod commercial that catapulted Apple towards their fame for having wonderful ads.
That said, at least while Jobs was around, Apple has always had a very strong hand in the development of their ads. Credit goes to both parties, although I'd love more insight into what the actual relationship looks like.
These devices can really make life better. The ipad is used extensively for helping autistic children, for instance. It's thousands of years of philosophy, science, math and ingenuity that you hold in your hands. It's good to be humbled and awed by this.
I worked in a hospital in rural Sierra Leone for some time, one of the poorest parts of one of the poorest countries in the world. One of the local kids took a shine to me and all the high tech gear I brought with me to conduct some medical research.
I remember showing him Google Maps on my MacBook Air and pointing at something and asking if he knew where it was, he said no, so I showed him for the first time what Africa looks like.
That's what technology is for, and what elevates out nerdy love of it to something genuinely important to humanity. I associate that with Apple, from stumbling into my dads office as a 10 year old and teaching myself how to use HyperCard on a Mac Plus, to now as a doctor that works in the developing world, I feel like Apple is one of the few companies that produces something.. Human.
I remember showing him Google Maps on my MacBook Air and pointing at something and asking if he knew where it was, he said no, so I showed him for the first time what Africa looks like.
That's what technology is for, and what elevates out nerdy love of it to something genuinely important to humanity. I associate that with Apple, from stumbling into my dads office as a 10 year old and teaching myself how to use HyperCard on a Mac Plus, to now as a doctor that works in the developing world, I feel like Apple is one of the few companies that produces something.. Human.
[This ia also relate to my above post ]
Does not matter who is Doing/Designing.... What is the most important is who Orders it (and if leave it open to designers) Who is approving it. I do not believe that such advertisement is are posted without Any company review and approval. So please let's keep things in perspective...
swingerofbirch
macrumors 68040
So, I'm a cynic or just have trouble giving in when I feel I'm being emotionally manipulated, but I was just imagining how funny it would have been if at the end, the cinematic music stopped and they started interviewing an undressed, fat man in his parents' basement who develops fart applications; he keeps pressing the fart button and laughing uncontrollably. That helps the world, too. Gives him something to do and a job. And I can probably more closely relate to that.
Making a commercial is one thing, but making a real difference is another. I respect Apple for what they did on the technology front, but this seems like marketing dribble.
Apple doesn't hold a candle to efforts like the Bill & Melinda Gates foundation, which I understand is not the point of the advertisement, but nonetheless it made me think of that comparison front the first frame.
It's a company, just like all of those that we work for, that are in it to make profits - which is fine. I just don't buy it presented as anything else.
Edit: But as a Apple user for a long time (way before my join date), Bravo to Apple for going make to their marketing roots and making that emotional connection. This made me think of the old school PowerBook Titanium I purchased and their marketing videos for that at the time
Apple doesn't hold a candle to efforts like the Bill & Melinda Gates foundation, which I understand is not the point of the advertisement, but nonetheless it made me think of that comparison front the first frame.
It's a company, just like all of those that we work for, that are in it to make profits - which is fine. I just don't buy it presented as anything else.
Edit: But as a Apple user for a long time (way before my join date), Bravo to Apple for going make to their marketing roots and making that emotional connection. This made me think of the old school PowerBook Titanium I purchased and their marketing videos for that at the time
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Apps
I think this is their message and tribute to the app developers at WWDC and those following, nice job!
Apple is smart to release this during WWDC. It's a very nice reminder that while they've returned $10B to developers through the app store that many of developer apps have profound even life-changing abilities. This is fuel for developers (and people who want to be developers) pure and simple!.
Nice Apple, very nice!
I think this is their message and tribute to the app developers at WWDC and those following, nice job!
Once again Apple has shown how the application of technology can be used to enrich lives and not about the technology itself.
It is fine that other manufacturers are coming to the plate with similar devices but they do not effectively show how their devices are being used to make a meaningful impact to society.
Obviously there is still a need for housewives bumping phones out there.
It is fine that other manufacturers are coming to the plate with similar devices but they do not effectively show how their devices are being used to make a meaningful impact to society.
Obviously there is still a need for housewives bumping phones out there.
It's great to see apple refocused with one clear message, and SHOWING, not just talking about, the drive to make the world better, not to sell the most phones - it's a compelling, and believable message, even if it might not be true!
Its just great to see them back taking the high ground, which is what steve always did with microsoft, rather than last years iPhone ads which just say buy it because it's an iPhone. I've been wanting them to show apps in a more intimate and slower fashion rather than bombard you with thousands of apps, just show in detail what one or two can do, and they've finally nailed it!
FYI, There is a second european version of this ad with all different apps here:
http://www.apple.com/uk/ios/videos/
Its just great to see them back taking the high ground, which is what steve always did with microsoft, rather than last years iPhone ads which just say buy it because it's an iPhone. I've been wanting them to show apps in a more intimate and slower fashion rather than bombard you with thousands of apps, just show in detail what one or two can do, and they've finally nailed it!
FYI, There is a second european version of this ad with all different apps here:
http://www.apple.com/uk/ios/videos/
i can't wait to watch it again.
"Can't innovate (in video spots) anymore, My Ass"
That. Was. Awesome. Period.
"Can't innovate (in video spots) anymore, My Ass"
That. Was. Awesome. Period.
Hi everyone!
Jordan, thank you for posting your article.
The "Making a Difference" video was created for this week's WWDC conference. It was originally posted on Monday at http://www.apple.com/ios/videos/.
The first segment highlights my company, Skyscape, and a non-profit we helped launch, Health eVillages. As you can imagine, it's very gratifying to have Apple recognize the efforts of our company & others in such an emotional video.
Apple has been doing this for three years now, starting in 2011 with the "iPad: Year One" video and last year with the same title, "Making a Difference. One App at a Time." In both cases the video was shown during the keynote, but apparently this year there wasn't enough time.
----------
That's actually last year's video.
----------
The video is designed to inspire the developer community. While Apple has posted it on their YouTube channel, I think it won't be up for too longthat's what they have done in the past.
----------
This video was not developed by their outside ad agency, TBWA/Chiat/Day.
Jordan, thank you for posting your article.
The "Making a Difference" video was created for this week's WWDC conference. It was originally posted on Monday at http://www.apple.com/ios/videos/.
The first segment highlights my company, Skyscape, and a non-profit we helped launch, Health eVillages. As you can imagine, it's very gratifying to have Apple recognize the efforts of our company & others in such an emotional video.
Apple has been doing this for three years now, starting in 2011 with the "iPad: Year One" video and last year with the same title, "Making a Difference. One App at a Time." In both cases the video was shown during the keynote, but apparently this year there wasn't enough time.
----------
That's actually last year's video.
----------
The video is designed to inspire the developer community. While Apple has posted it on their YouTube channel, I think it won't be up for too longthat's what they have done in the past.
----------
This video was not developed by their outside ad agency, TBWA/Chiat/Day.
No. Those who are poor will become poorer but have some iToy to play with.
They won't know how to farm the land and will still have poor healthcare and be starving, but can order Monsanto crops with an app, in order to get b*tt r****d by other capitalists. Their leaders will still be despots, held in place by either their own rag-tag gun-toting thugs, or ours.
And then in a couple of years that iWhatever will be discarded or broken and be discarded. The EPA brown star or however they call it is not going to stop a huge amount of junk ending up on the landfill.
Don't think for one second that Apple is not viewing this as a market - Apple realised that the developing world (or whatever the politically correct term-du-jour is) represents a growth market, if they can make their products cheap enough.
That's something you have to take up with Jobs, he had a lot of money and little interest in spending it that way it seems.
You could argue that advancing technology is one way of improving life around the world and that is true imo but yeah it would have been nice if he had used some of his many personal millions for something like that..
That said, the Bill & Melinda Gates Foundation are basically the Microsoft of aid development now, they have an almost complete monopoly and do have an agenda, sometimes it is even commercial. They can also be bullies. But overall they do a lot more good than harm that's for sure.
Making a commercial is one thing, but making a real difference is another. I respect Apple for what they did on the technology front, but this seems like marketing dribble.
Apple doesn't hold a candle to efforts like the Bill & Melinda Gates foundation, which I understand is not the point of the advertisement, but nonetheless it made me think of that comparison front the first frame.
It's a company, just like all of those that we work for, that are in it to make profits - which is fine. I just don't buy it presented as anything else.
Edit: But as a Apple user for a long time (way before my join date), Bravo to Apple for going make to their marketing roots and making that emotional connection. This made me think of the old school PowerBook Titanium I purchased and their marketing videos for that at the time
I think many companys are not only profit driven. Steve had 23 bilion dollars and yet he worked for Apple until his final day. Many of the Apple executives have enough money to leave rich lifes until the end of their days, and their childrens and grand childrens as well. But they still work to give us the Apple products, the best gadgets you can buy with money. You may say the same thing about any other big company but I think you will be wrong. Can samsung put all of its product lines on one table and say "This is what we are doing, this is our reason to exist!". Its not about who made it first but who made it user friendly. Those videos are emotional because they show how people use the technology to make the life easyer and happier.
Great video.
In a way this takes me back to why I liked Apple in the first place, long before iConsumerism. The Mac would make work seem like play and inspire you to do things perhaps you wouldn't have thought of otherwise.
This one is obviously about life-chnaging stuff but they could do something similar with great scientists, musicians, photographers, filmmakers, etc. working on Apple stuff.
In a way this takes me back to why I liked Apple in the first place, long before iConsumerism. The Mac would make work seem like play and inspire you to do things perhaps you wouldn't have thought of otherwise.
This one is obviously about life-chnaging stuff but they could do something similar with great scientists, musicians, photographers, filmmakers, etc. working on Apple stuff.