If Apple are praising one of there own (Kristin Huguet Quayle has been at Apple since 2005) then why wasn't she given the job when PR chief Steve Dowling left? Instead they hired an outsider who has been in the job for less than a year. So if Kristin Huguet Quayle wasn't in the running for the job, why was she now and why was she given the job?
Could it be that Kristin Huguet Quayle being with Apple since 2005 knows how Apple operates and thus is more likely to keep quiet about how Apple does things more so than some from outside who is hired who has no loyalty to Apple what so ever, unlike Kristin Huguet Quayle who does.