Any Analyst who thinks Apple could soon become a Trillion Dollar company is a Retard, plain & simple.
I'm an App Developer, with a single app up on the app store for more than two years, and I know the company better than any Pro Analyst who covers the company.
Apple is a company that is prop'd-up by the Extremely Young and the Extremely Dumb, IMO.
Many Pro Analysts point to the App Store as the second coming for Apple ... yet, one just needs to wonder over to the iOS App Store today, or this weekend, and see what apps the App Store Editors have recommended ... notice the lack of quality, & lack of enthusiasm by those who visist ... the iOS App Store died many years ago, and that Apple has done extremely little to fix the search & ratings mess that has persisted since ~2012.
And let us NOT forget that the all-mighty Apple was trading at ~$90/share last Summer !
If it wasn't for Apple's Buyback Program, the stock would be back at that level !
Pro Analysts who promote $1T USD valuation are very likely doing so other reasons (e.g., job is on the line, and they need to drum up something wild, etc.).
Look, its very simple, Tim Cook got the CEO job simply because Steve Jobs feared the Egos of the other internal candidates ... five plus years out, does anyone really believe he was the most qualified to run the company ?
Phil, the guy who runs WW marketing, should be fired, plain & simple ... the iPhone 7 "family" has a single differentiated product attribute, which Apple calls Display P3 / Wide Color ... yet, Phil, in his infinite wisdom, passes off the Intro responsibilities to some dude from Instagram ... AND, Apple has NOT promoted it even once since last Sept ... furthermore, extended color spaces are a technology targeted primarily to women ... so why then, would use the term "Wide" to describe it ??? ... Clueless, or simply Incompetent ? ... we'll never know the answer to that, as NOT a single Pro Analyst has ever questioned Apple about Wide Color !
So then, how can anyone take any Pro Analyst seriously when they can't even figure-out when Apple stumbles ??? by my count, Apple has lost-out one ~$15B in lost revenue, by NOT selling the 15M extra iPhone 7 Plus models they could have, if they had properly promoted Wide Color !
Is this really a company headed towards $1T USD ???
I'll leave it to the Reader to figure that out.
BTW, to my knowledge, NOT a single Apple Board member has an Electrical Engineering or Software Development background ... if one did, at least the Board wouldn't still be in the Dark, as they very likely are ! ... you want Apple's Dark Mark ??? ... I give you the Apple Board of Directors !
1.) Phil needs to be fired, or at least removed from WW marketing & running the iOS App Store.
2.) Tim needs to lose his Board seat, for protecting Phil, to at least show some level of Accountability.
3.) The Board needs to appoint at least one person with an EE background, turned iOS App Developer (that would be me!), or the alternative, just purge the lot, and start over !