Sapphire won't easily be copied
What is great about Apple's use of Sapphire is that it won't easily be copied by others.
And Apple will also get the cachet and coolness that Sapphire will give to its products. The iPhone and iWatch will be as good as jewelry and worth it. And they will be essentially scratch proof.
Sapphire is also a lot better than using Gorilla Glass. It is second only to diamonds in hardness.
And if Apple could mass produce diamond sheets, it would spend billions to go there.
Perhaps Sapphire is only the beginning. Industrial diamond sheets would be the next step up for Apple.
What is great about Apple's use of Sapphire is that it won't easily be copied by others.
And Apple will also get the cachet and coolness that Sapphire will give to its products. The iPhone and iWatch will be as good as jewelry and worth it. And they will be essentially scratch proof.
Sapphire is also a lot better than using Gorilla Glass. It is second only to diamonds in hardness.
And if Apple could mass produce diamond sheets, it would spend billions to go there.
Perhaps Sapphire is only the beginning. Industrial diamond sheets would be the next step up for Apple.