Apple Preparing to Release New Beats Charging Cables

[mrochester]

Crazy I bought two 2m TB4 cables on Amazon that even support 240W. For that price I could have bought four of those.

The benefit of competition 😀

 

[gmillhauser]

“Elevate your charging game…?” Seriously? 🤣

 

[Adora]

The benefit of competition 😀

The two red USB 3.2 Gen 2 C to C cables with also 60 Watt but 10Gbps speed and each 3 meters long for about 10 Euro both together are also nice.

Edit: Sorry I confused those with some other nice C to A cables. Those I mentioned have USB 2.0 only too. But anyway double the length, much more resilient and only 5€ each. I bet the ones from Apple will be sold for 25€ here.

 

[B-Mc-C]

We are so back!!! Just as I was thinking we’ve seen peak Apple!

 

[cjsuk]

Hold me back with my credit card.

More seriously if this is news, technology is done. As in at peak.

 

[Adora]

Is it just a black colored and longer version of that white 1m cable for $19?

60W USB-C Charge Cable (1 m)

This 1-meter charge cable has USB-C connectors on both ends and is ideal for charging USB-C devices. Also supports USB 2 for syncing and data transfer between USB devices.

www.apple.com

And even that is already €25 here.

 

[xaanaax]

Ah wow, can’t wait! Not! 😅 For stuff like that I use aliexpress.

 

[wanha]

godspeed to every brave soul that buys one of these over-priced and under-performant cables just because of the logo

 

[ChrisMac47]

Wow, another innovation from Apple! Cables! I just can't keep up with their creativity.

 

[Tozovac]

The cables are designed for use with Apple devices, Android devices, and Beats headphones and speakers, according to the listings. However, they do not have any unique features compared to other equivalent cables, aside from having Beats branding. For Apple, the cables would help to boost the company's accessories revenue.

Add this to 99% of any post regarding an Apple product or upsell option:

The __________ is/are designed for use with Apple devices and non-Apple devices, according to the listings. However, they do not have any unique features compared to other equivalent cables, aside from having Apple branding. For Apple, the __________ would help to boost the company's revenue.

 

[akbarali.ch]

usb c with 480Mb/s should be decalred violation of consumer rights in 2025.

It should all be atleast 10gbps even if its just a charging cable, you never know when you need a decent speed cable and thats the only one handy.

 

[mrochester]

usb c with 480Mb/s should be decalred violation of consumer rights in 2025.

It should all be atleast 10gbps even if its just a charging cable, you never know when you need a decent speed cable and thats the only one handy.

Why? Most people never transfer anything over a USBC cable.

 

[attila]

I just wish you could buy the white braided USB-C->lightning and USB-C->USB-C cables separately. And perhaps in the colours that come with HomePod minis as well.

 

[thiscatisfat]

They're preparing to release a cable. Isn't that crazy.

 

[Veinticinco]

“Elevate your charging game…?” Seriously? 🤣

Next-level cringe. It's the sort of thing you'd suggest sarcastically or as a bit of light relief during a long meeting, but someone senior actually thought "yes! that's perfect!" and they ran with it, nobody brave enough then to point out the obvious.

I used to think Legal were the scourge of the corporate world, followed very closely by Finance. But on reflection, Marketing is where the real atrocities happen, the prime example being the "Built for Apple Intelligence" debacle. Never mind Giannandrea, for pushing that blatant lie and getting Cook's signoff, Jozwiak should have been sh*tcanned. Or better yet, demoted to VP of MFi (Cables & Accessories).

 

[Populus]

I’m not sure if I would charge my small beats battery at 60W… even with the 20W charger I’m a bit worried because the cup where the battery is gets a bit warm, so whenever I can I use a 5W charger.

So I wouldn’t really care about the maximum power this cables support, honestly.

 

[Neil Harrison]

I would buy this to get rid of my white cables ! Just release an Apple version and not the thunderbolt 4 mentioned in here. I bought it and its twice as thick

 

[mrochester]

Next-level cringe. It's the sort of thing you'd suggest sarcastically or as a bit of light relief during a long meeting, but someone senior actually thought "yes! that's perfect!" and they ran with it, nobody brave enough then to point out the obvious.

I used to think Legal were the scourge of the corporate world, followed very closely by Finance. But on reflection, Marketing is where the real atrocities happen, the prime example being the "Built for Apple Intelligence" debacle. Never mind Giannandrea, for pushing that blatant lie and getting Cook's signoff, Jozwiak should have been sh*tcanned. Or better yet, demoted to VP of MFi (Cables & Accessories).

This is what marketing does.

 

[wbeasley]

How fast do you need for charging?

well you might want to not only use it for charging

if they some how limit it to 480mbps then it wouldnt be very useful on a faster phone to transfer data...

think a little outside the box.

i still have friends who buy USB2.0 disks when I want to copy files for them... they dont get it takes me ages to copy files over for them. why the heck would anyone sell old 2.0 disks anyway? the price difference is small now. in fact supermarkets sell them for more than most office and tech shops. it's last minute convenience and ripping off customers with old products.

you might recall Apple being forced by EU to use USB C plugs on phones.
and then Apple released on with USB 2.0 transfer speeds.
EU should have defined a better standard the encompassed more of what the plug could do...

 

[wbeasley]

i can see an opportunity for a range of matching coloured microfibre screen cloths coming soon.

Called it Kuo and Gurman!

 

[Rychiar]

It should be illegal to produce usb 2.0 cables in 2025

 

[Veinticinco]

This is what marketing does.

Marketing when done right, should make the consumer stop and think, even change perceptions, whilst creating an itch and simultaneously offering the balm for it.

"Elevate your charge game" is none of these things. It's a parody taken seriously. How these bluffers actually have paid jobs is a mystery.

 

[mrochester]

well you might want to not only use it for charging

if they some how limit it to 480mbps then it wouldnt be very useful on a faster phone to transfer data...

think a little outside the box.

i still have friends who buy USB2.0 disks when I want to copy files for them... they dont get it takes me ages to copy files over for them. why the heck would anyone sell old 2.0 disks anyway? the price difference is small now. in fact supermarkets sell them for more than most office and tech shops. it's last minute convenience and ripping off customers with old products.

you might recall Apple being forced by EU to use USB C plugs on phones.
and then Apple released on with USB 2.0 transfer speeds.
EU should have defined a better standard the encompassed more of what the plug could do...

If you want to use it for more than charging then buy a cable capable of higher speeds. These cables are designed specifically for charging only.

The EU doesn’t care too much about what the cable is capable of beyond the type of connector on the end. It would force low end, cheap cables off the market if all cable manufacturers had to make cables with faster than USB 2.0 speeds.

 

[mrochester]

It should be illegal to produce usb 2.0 cables in 2025

Why’s that?

 

[wbeasley]

If you want to use it for more than charging then buy a cable capable of higher speeds. These cables are designed specifically for charging only.

The EU doesn’t care too much about what the cable is capable of beyond the type of connector on the end. It would force low end, cheap cables off the market if all cable manufacturers had to make cables with faster than USB 2.0 speeds.

yeah. buy a more expensive cable that performs less.

that makes so much sense.

i thought we were trying to reduce landfill?