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Apple today invited journalists to London, England to preview its redesigned Regent Street store, set to open this weekend. Dozens of images have been shared on Twitter and other websites, providing us our first glimpse at the revamped location that's been under construction for more than a year.

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The lower level of the redesigned store (Sebastian Anthony via Twitter)

Apple Regent Street now features Apple's next-generation retail design, previously seen at its flagship Union Square location in San Francisco, including wide, open spaces with indoor trees, sequoia wood tables and shelves for displaying products, a large 6K video screen, and light boxes extending the length of the ceiling.

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Two new side staircases lead to a second level (Ian Betteridge via Twitter)

The location now has a Genius Grove, a section at the center of the store designated for customers to receive support side-by-side with Geniuses under the canopy of local trees. This area is able to accommodate more customers than a traditional Genius Bar commonly found at Apple's other retail locations.

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Apple's new Regent Street storefront (Nick Dines via Twitter)

In line with remodeling plans filed last year, the storefront is no longer adorned with four Apple logos in each window, but rather a large, white flag with the Apple logo. The central glass staircase has been removed, replaced with two new side staircases that lead to the second level with more product displays and workshop space.

Apple retail chief Angela Ahrendts was on hand to preview the new store, designed by Foster and Partners, the award-winning architecture firm behind Apple's upcoming Campus 2 headquarters and Union Square retail location. Apple Regent Street will open its doors to the public on Saturday at 10:00 a.m. local time.

Article Link: Apple Previews Redesigned Flagship Regent Street Store in London
 
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Wow, Apple really know what they're doing don't they? I mean...who else has stores which even remotely look like this? Apple is totally sure of itself as a brand and as a design concept.

There's a big launch event there on October 22nd for anyone who's in London. Live artists working on iPad Pro with Apple Pencil and live music, too.
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There's live music and artists on October 22nd for the 'grand' opening. At least that's what an email I got said.
 
The trees actually make that place look warm... I was never a big fan of the sterile white-box approach.
What I like about these stores are the warm tones. Unfortunately it seems only the stand alone stores are getting this treatment. The stores in malls still have that cold steel look.
 
Looks much better. Disliked the empty space at front, which made me 'feel lost'. Lighting also seems improved. Overall seems more welcoming & warm.
 
That looks awesome. We have a location in a local mall that is WAY to small. They are now taking 3 stores and making a newer bigger one. I hope it looks this nice.
 
Beautiful, will have to visit next week. (Think I prefer the Covent Garden store though as it "flows" better)
 
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