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I wonder if it's just me, but the specific type of trees they use make it seem like the store is outdated, like a 90's America mall that hasn't been visited in a while. I would have thought they would use the hip Fiddle Leaf Fig trees for sure.
 
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This man may have single-handedly, succinctly summarised the state of Apple in one fell swoop (sentence). ;)
He's hit the nail on the head there to be honest... how can you honestly revamp your flagship store and open it up with such old, outdated and past it's prime hardware. Sure they all still work, but the likes of HP and Dell are actually making decent machines these days, not quite as pretty as Apple, but much much better in terms of power and features...
 
I liked the small auditorium they used to have at the back of the store, where you could just go in, find a seat and watch whatever free training session or demo they were running, a great way to kill time, rest your legs and recharge your MacBook - sadly they did away with it quite a few years ago though. I guess it was considered "non-revenue generating space".
 
That's nice. What would be nicer if they had products other than the iPhone and Watch that had been refreshed within the last year.
Pretty new stores selling outdated products. Yippee

Yup. The product line has become a snooze, kinda small really. We've been using basically the same OS X and iOS for how many years now? The huge space makes the products feel less impressive. Oh well, I still use Apple products and I'm glad people still get excited about their stuff.
 
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So they shut the shop for an endless number of months just to put a few trees inside?! I don't believe this. There are now some uncomfortable seats around the trees, too. Perhaps there's some great improvement which I'm missing, but on the face of it, it looks like a mind-boggling waste of time and expense. Presumably, there's more space for the punters, though all those trees take a lot of walking space away.

There was nothing wrong with the last shop other than the crowds, and they could have solved that by simply opening more shops. I feel so gloomy about Apple these days; how things have changed. I remember how bursting with pride I was back in 2008-2011 with all Apple did. Now, everything they do seems to be one mis-step after another. I wish it were not so.
 
Also a Mac event rumoured for the end of this month - so hopefully it will be a shiny new Mac lineup pretty soon.

Ahhh yes, rumored. It's near the middle of the month and no presentation or marketing event has been planned. It's been "rumored" for months. I am sure there will be a shiny new Mac lineup (at least with laptops) but I'm not how you define pretty soon. It's long overdue. One has to wonder whether Apple has a roadmap for each of their product lines and how long of a lead time is needed from one generation to the next. They should worry less about finishes and colors and devote more energy to engineering, design and a flawless release.
 
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The trees definitely help. The all-stone look seems a little colder than a lot of the other new generation stores that have more wood accents.
 
I bet the customer experience still sucks. Walk in, nobody approaches you. Of course, you can't simply grab anything but small accessories off the shelf, and you still have no way to pay for them until someone is assigned to you.

The lack of queueing in Apple Stores turns them into a big mess. Painful every time I go in.
 
I think the look is getting quite stale.

Me, too.

This sterile aesthetic is so dated. I mean, when was this really last cool and modern? Years ago.

I know just what I would do if I were in charge of Apple Stores. I would make every single Store completely different, full of colour and unusual objects, often nothing to do with computers, so that going to an Apple Store was a real treat. There might be things hanging from the ceiling, flags, tapestries, collections of antique radios, aquariums, model railways, classic computers from the past. Every store would be unique and full of character. Some might have cafes, so one could relax whilst shopping. There would be lots of soft furnishing to deaden the sound and create a pleasant ambience. I would offer a premium service experience. Possibly for a fee, one could be seen in comfort with comfortable chairs and refreshments.

These Stores that I designed would even get the devoted to tick them off and visit them all. They would present a friendly, welcoming face to the public, and truly reflect the character of different places, rather than being bland, soulless safe all-white monoliths that inspire no-one.
 
So they shut the shop for an endless number of months just to put a few trees inside?! I don't believe this. There are now some uncomfortable seats around the trees, too. Perhaps there's some great improvement which I'm missing, but on the face of it, it looks like a mind-boggling waste of time and expense. Presumably, there's more space for the punters, though all those trees take a lot of walking space away.

There was nothing wrong with the last shop other than the crowds, and they could have solved that by simply opening more shops. I feel so gloomy about Apple these days; how things have changed. I remember how bursting with pride I was back in 2008-2011 with all Apple did. Now, everything they do seems to be one mis-step after another. I wish it were not so.

.

"I feel so gloomy about Apple these days; how things have changed."

Of course. You spend so much time on tech forums everyday being unhappy.

Why do you let a tech company have so much power over your life? Seems very unhealthy.
 
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