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Apple Privacy Director Jane Horvath to Speak at CES in Consumer Privacy Roundtable
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Poor example. Apple was tracking location to make a decision "on-device" as to whether another feature should be used (Ultra Wideband). There was no location tracking (history) and no data leaving the device to other services.
And judging by the responses in this thread, Apple is doing a fantastic job at trolling.
I say keep plugging away at privacy. It's clearly a sore issue with the Google/Android fans who desperately want to pretend that Apple collects as much data as they do and uses it for the same purposes so they can claim Apple is no different. It's just another lie. In the next few years when regulations start coming in to reign in the complete unfettered gathering of our data that companies like Google/Facebook are doing, Apple is going to come out looking pretty damn good (and without risk of losing their revenue - a very real threat to Google/Facebook).
I don’t think Apple never really relied on CES for anything, and that means there’s nothing they need to ‘demo’ their products, when their marketing is probably the best in the tech industry as it is through external sources (I.e. Keynotes, retailers, media outlets). But their whole goal is to promote infrastructure with privacy at CES, and I’m assuming they’re using them as leverage to establish what they advocate, which is privacy, which is a major value to them.
Judging by most of the responses on this thread, one could be led to think that this forum is infested with said Google fans. Until you realize this is MacRumors, and some of Apple's own customers hate them for the most idiotic reasons with zero evidence to back up their claims.
Stay classy, folks.
Agreed. People are concerned with frequent locations, and having Apple or others know your location, but the cell companies already have tgst info and probably gave it to the government.
Apple seems very righteous and whether one “trusts” them with your information is immaterial. Trust them, don’t trust them the outcome is the same.
Apple's user agreement demands you allow them you use your Apple News history to profile you for advertising.
Fortunately, no one uses Apple News.
CES is a show where companies show there new products. Apple is coming there with their old PR.
CES is hosting an event called the "Chief Privacy Officer Roundtable: What Do Consumers Want?"
This isn't an Apple booth or event - it's a CES event.
Facebook, at least, had the balls to send their privacy officer. Google didn't. Regardless, neither of those companies has any right to talk about privacy or pretend they're doing anything to keep your personal information private.
Bad spin. Did you read the article? (Let’s assume you didn’t.) They’re addressing a round-table discussion on tech-sector privacy, products aren’t mutually related to the nature of Apple’s visit.
You're over-simplifying the matter. Data collection is not necessarily a threat to privacy as Apple itself has tried to assure us with its anonymized methods. Apple acknowledges that data collection is necessary to provide quality of service and personalized content. If you want absolute privacy, you literally have to disable software features and refuse services. I doubt Apple can read its customers' tastes and needs with tea leaves. Apple is just as dependent on data about its customers activities as any large business would be.
Apple's data may not be traceable to its source (mostly) but that data is every bit as valuable for courting customers' minds and hearts. The difference between Apple's data collection and Google's/Facebook's is that Apple does it to sell its own goods, whereas others do it to promote third party goods as well.
Google and Facebook might be unfettered in how much data they collect but neither has been accused of using that data maliciously—unless you consider annoying ad placements to be a crime. In fact, you should probably be more concerned about the hundreds of data collectors and brokers who you haven't heard of, and the inferences that data analyzers might make about you (or someone like you) for clients. For example, I can't believe that people are willing to share their health metrics with an insurance company in exchange for an Apple watch. Fools.
Apple does collect a lot of data, but I see it more as:
1. Making the ecosystem better
2. Making the customers’ experience better
3. Some adverts, sone are opt-outable
4. Legal/regulatory
As opposed to a broad stroke of “selling its’ own goods”.
Google and Facebook can't survive without collecting data to sell ads. It's literally their only real source of revenue. When a company is reliant on mining data for their income you can't expect them to "play nice" in how they acquire (or what they do with) that data. For example, Google writing malware to take advantage of an exploit in Safari so they could continue tracking users or using their StreetView cars to suck up data from unsecured WiFi routers. These are behaviors Google has done WITHOUT any government regulation on data/privacy. How will Google behave when they start seeing billions of dollars of revenue disappearing over stricter data collection laws? Based on their past behavior I don't trust them one bit. They have shown they are more than willing to break rules to keep the data flowing.
"neither has been accused of using that data maliciously" Have you heard of Cambridge Analytica?
It's asinine (and a logical fallacy - false equivalence) to lump Apple in the same boat as Google/Facebook over data collection.
Which rules?
Hearing of something is not the same as being informed about it. Facebook was shamed for having a design that allowed it to be exploited by Cambridge's app. The abuse was by Cambridge, not Facebook.
Yet that's what you did in your defence of Apple.
Yeah, no data leaving the device, I shall total believe in them until they get caught AGAIN.
Perhaps you should ask the FTC, who fined Google for their behaviors.
How hypocritical of you to blame Facebook for the behavior of an outside firm yet blame Apple when someone uses an exploit against them.
What do consumers want regarding privacy? What do I want? I want my my personal information, and all of my data, to remain private. I don’t want anything collected, used, or retained that isn’t specifically needed to deliver services I request. It’s simple.