Apple Product Placement Reaches New Heights in Netflix Show 'House of Cards'

Discussion in 'iOS Blog Discussion' started by MacRumors, Feb 5, 2013.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Engadget notes that there appears to be a somewhat extreme example of Apple product placement in an episode of the new made-for-Netflix show House of Cards.

    The site points out that the shot shown above, occurring 31 minutes and 42 seconds into episode six, appears to show nine Apple devices between just two people.
    The piece goes on to note that the main character, played by Kevin Spacey, uses an iMac as his main computer, while his wife also uses an iPhone.

    According to an update on the original article, sources involved in the shooting of the scene shared that Apple provided a significant amount of free equipment for the show and that those devices were what happened to be available for a scene in which characters were monitoring multiple police radio feeds.

    Apple's products have long been featured in movies and television shows, despite Apple's claims that the company does not pay for such placements. The company does, however, provide free devices for product placement, and Apple's popularity and design aesthetic have led many films and shows to take advantage of such offers.

    House of Cards is the first program to be commissioned by the streaming movie and TV show service for exclusive broadcast on Netflix.

    Article Link: Apple Product Placement Reaches New Heights in Netflix Show 'House of Cards'
  2. GeekLawyer macrumors 68020


    Jun 2, 2007
    The post is coming from inside the house!
    Very slick, Apple.

    (And a great show, too. I'm enjoying it!)
  3. JaySoul macrumors 68020


    Jan 30, 2008
    Next season it will be renamed "House of (iTunes Gift) Cards"
  4. applesith macrumors 68030


    Jun 11, 2007
    It's pretty common to find that many apple devices on a desk. Doesn't stick out as much as if it was all Samsung.
  5. Steve J0bs macrumors regular

    Jul 30, 2008
  6. AppleMooseMan macrumors regular

    Sep 11, 2012
    It would appear the House of Cards directors have exceptional taste.
  7. faizoff macrumors regular

    Sep 19, 2012
    Love the show too, watched it all in one day LOL All 13 episodes in one day on Saturday.

    Very well written show and I too noticed the products all over the place, though I didn't think it was that bad as that's very similar to the setting in mine and my family's house.
  8. blakey91 macrumors newbie

    Aug 9, 2011
    Happens all over, the amount of samsung galaxy tabs i see on TV shows is madness.
  9. pnoyblazed macrumors 6502a

    Mar 1, 2008
    there can be never too many apple products at any given time at any given place
  10. JGIGS macrumors 6502a

    Jan 1, 2008
    It's actually the second tv show Netflix has released. Lillehammer was the first.
  11. GoCubsGo macrumors Nehalem


    Feb 19, 2005
    Try again, it is the second. You really need to learn to check facts.

    Edit: I see JGIGS also noted the error in the "reporting."
  12. gmanist1000 macrumors 68030


    Sep 22, 2009
    And the iPhone in the glass of water. Don't forget that placement.
  13. BornAgainApple macrumors 6502a


    Jun 9, 2009
    It really is a great show. I'm on episode 6 already. Kevin Spacey nails it. But the Apple product placement is too much. If they want this to be realistic, at least throw some other vendors in. Though I did see a union head throw what appeared to be a Blackberry against the wall in a hissy fit :D
  14. Formul macrumors member

    Jan 29, 2010
    Czech Republic
    Even though I love Apple there are just too many of their products in this show. It almost feels like an Apple ad :D and they don't even bother covering up the logos like in other shows. To be fair they are not shy about other product placement as well, the way underwood (avid gamer) reacts to PS Vita is just outright advertising :)

    btw the show is just fantastic all the way to the last episode - releasing the whole season in one day is another great thing about it :D
  15. iMikeT macrumors 68020

    Jul 8, 2006
  16. ConCat macrumors 6502a


    Jul 27, 2012
    In an ethereal plane of existence.
    Slow comment day?
  17. econgeek macrumors 6502

    Oct 8, 2009
    This show was not a network show, so there was no network exec saying "you can't show any branded products unless we get cash for them!"

    So, this is the first show in a long while that can just show their characters using technology without having to cover it up because the company didn't pay.

    That's not product placement, it's the opposite. Product placement is when you pay for placement, which the networks want.

    It's sad that this is what passes for "journalism" these days. Hyped up nonsense written by someone who knows nothing about technology or the industry (talking about engaget here.)
  18. econgeek macrumors 6502

    Oct 8, 2009
    In many scenes, particularly later in the show, Spacey uses what looks like a blackberry (physical keyboard).

    It's a different device for a reason that serves the plot elements of the show.

    They don't need "Diversity" of placement ,tehy are being realistic.

    Most people who have an iPhone use the iPhone all the time- so of course if the main character has an iPhone that's waht you'll see them using.
  19. SPNarwhal macrumors 65816


    Apr 22, 2009
    oh daaaang
  20. sososowhat macrumors 6502

    Feb 20, 2003
    Palo Alto, CA
  21. GoCubsGo macrumors Nehalem


    Feb 19, 2005
    Looks like the door hardware used is similar to the door hardware used in Apple stores. The 3-hinge design on large heavy doors. Neat.
  22. CGagnon macrumors regular


    Jun 24, 2007
    This could have just as easily been my house. Between my gf and I we have (I don't care to get all the specs so I'll just put the year we got them as the most recent iteration).

    15" MacBook Pro with Retina (2012)
    15" MacBook Pro (2010)
    15" MacBook Pro (2008)
    13" MacBook Pro (2012)
    13" MacBook Air (2012)
    iPad Mini
    iPhone 5
    iPhone 4s
    2 iPhone 4
    iPod Touch (2012)
    iPod Nano (2010)
    Apple TV (3rd gen)
  23. Ungibbed macrumors 6502


    Dec 13, 2010
    Some sounds I've heard are from a BlackBerry. Just started watching the series last night. Time for ep 2.
  24. FSMBP macrumors 68020


    Jan 22, 2009
    You should look at Homeland & Microsoft product placement. All the computers have this generic branded "Windows" Logo on the back and Skype is used with its logo prominently in scenes.

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