Exactly this.
After HP, Apple and another large tech companies were all pulled up on failing to comply with Australian statutory warranty law, underwhich products must be covered for the "
period reasonably be expected to last after purchase".
This is determined by a number of factors, but in Apples case iPhones were usually sold on 2 year contracts at a very high price and thus the owner would expect the product, given its price and "quality" touted by Apple, to be covered from faults for that time.
This also extends across to laptops and other devices; HP were fined $3M and even made to place advertisements explaining that they now understand consumer law in Australia and that in fact advertising a "1 Year Warranty" on all products is illegal.
The Federal Court today ordered Hewlett-Packard Australia (HP) to pay a $3 million civil pecuniary penalty for making false or misleading representations to customers and retailers regarding consumer guarantee rights. The Australian Competition and Consumer Commission instituted proceedings...
www.accc.gov.au
A cheap $300 plastic laptop, sure, you wouldn't expect massive durability there unless advertised as such.
$5000 MacBook Pro? You bet a consumer expects that to last a couple of years - and the ACL protects the consumer being told to pay for repairs by the manufacturer if product fails before a reasonable time. That being at least 2 years on Apple gear, but that is not a limit and in fact is illegal to advertise as such.
With these protections in place, AppleCare+ actually really just offers protections Australian consumers inherit already from the consumer protection laws. Thus, its a bit of a scam to tell customers to buy it to gain those protections under insurance as well.
The only good thing about AppleCare+ is accidental breakage (which would be cheaper to repair by third parties if Apple didn't void warranty anyway) and customer support - which you can get in a Genius Bar anyway.