People have been buying iPhones for 10 years at inflated prices.
Most people here thought Apple should lower them 9 years ago... but Apple was smart enough to keep doing it for 9 more years. Apple now has to be smart enough to find a way to get them down a little without cheapening their brand.
$100 off through loop holes like this is a start.
Oh god. Allow me to *educate* you and anyone else that loves to *label* Apple as a recently rooted money grab..
I'm a 30 YEAR customer.. I'm a Creative Marketing Director... I learned my trade from a Mac.
I owned and created a broadcast marketing company 28 years ago... We bought three "Mac Iici's".... The cost per Mac at that time was.... US$6,269... What was the processing power of those? I still have them... They have Motorola 68030 @ 25 MHz... 25 MHz's people. Having these three Mac's -- our first year we produced and sold over a $1million in creative graphics for the music industry and artists.
All this whining and opining about Apple gouging... C'mon. You are late to a party that maybe you don't belong at.
If I had just an iPhone with the computing power it has today in my hands 27 years ago, I'd be a billionaire today.
Yes, the Apple of 20 or 30 years ago has changed.. The computing market is drastically different globally. Apple was a tiny spec in computing then.. Today it has over a HALF A BILLION customer accounts and sold over a billion pieces of hardware. Steve Jobs -- who I am indebted to -- could NOT have managed the growth this company has seen, NO WAY... Creatives -- like him or me are not "producers" of units, visionaries are not manufacturers or distributors. He chose Tim Cook for a reason and Tim Cook has managed the impossible. This company was not geared to stay relevant at the time Steve died. The industry around Apple exploded and Samesong would have crushed Apple's measly unit outputs and foot dragging "I'm so great" mentality...Yes, do I wish those days lasted forever, of course. But the facts say otherwise... Apple isn't a core driven business anymore. They aren't hyper focused on the creatives anymore. And yea, you can "thank" Steve for that because quite frankly the iPhone's own success forever changed Apple, not the other way around.
If *investing* in a Mac today for $1000, $2000 or even $5000 to you is just too much for you to handle or somehow "accept", then.... why are you here in the first place? If you can't use these machines they make and make them easily pay for themselves -- that's on you...stop with this constant drum beat that they should just give us all "good deals"...
For what it's worth -- this is being typed on a 2011 Mac Mini Server....sitting next to a Mac Pro...
What about "value" do many of you not understand???