Apple Promotes Apple TV+ for Kids in New Ad

[4jasontv]

That would be a welcomed feature, but realistically it doesn't fit Apple's DNA. Apple won't really play well outside their sandbox.

Wouldn't that BE their sandbox? Just charge a developer fee to keep the crap easier to manage. No one is going to pay $100 a year to upload crappy videos which would make managing the rest of the content easier.
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The AppleTV TV app does not have a Passcode option to control access to mature content, unlike the Movie app. Age-based content filtering In tvOS is an all-or-nothing setting, and profiles do not do squat in terms of enforcing age level restrictions.

So the kids can watch everything on AppleTV if you use it too. At least Netflix got it right In the way they implement profiles.

This is the biggest fail of the TV app. Apple can definitely do better than this.

Do any of them really have a way to manage mature content? Age ratings is stupid because two 14-year-olds can be vastly different. I don't want to try to filter profanities, nudity, and violence like they are even remotely the same.

 

[Karma*Police]

I’ve been thinking lately of areas where I’d like to see the Apple touch and I’ve thought of both YouTube and Amazon. The first is right up Apple’s alley. Transform iMovie into an online platform with an easy share button.
On the second point, Amazon absolutely needs competition. Their monopoly is concerning and is a strategic advantage over Apple — see Amazon Echo. While Apple‘s brand isn’t a good fit for general retail, I can see them buying up an emerging online retailer and running them as an arms length company like Beats with tie ins to Apple through Siri.

Amazon actually has plenty of competition. Walmart is far bigger in retail, and is emerging as a very strong competitor in the digital space, as is Target. FB will also pose competition soon IMO. I’m not sure what Apple could bring to the table.. beats is slowly fading into irrelevance so using that model probably isn’t the best to replicate.

As for user created content, there are issues around copyrights, inappropriate content, fake news, etc. FB and Google need to spend billions just to keep track of it all, and it’s become quite a liability for both companies. Apple would also have to reinvest in iAds which I see creating conflict with their privacy stance.

The real problem with Apple is that they’ve grown way too conservative and lack vision. Steve Jobs, once he identified an opportunity, moved very quickly and sometimes took monumental risks along the way. This management team likes to wait until the market is mature and take baby steps, and that approach has cost them huge in video, music, AI/home automation/smart speakers, the cloud and possibly electric cars.

Apple TV+ never made any sense, and I’m not sure anyone sees much value in it... not when you can get 10x more (and better) content elsewhere for just a few bucks more. And this isn’t like the music business where you can license entire catalogs and catch up to the industry leader overnight. It’s just another failure in a long list of failures for Eddy Cue IMO.

 

[ipedro]

Apple TV+ never made any sense, and I’m not sure anyone sees much value in it... not when you can get 10x more (and better) content elsewhere for just a few bucks more.

AppleTV+ makes a ton of sense when you consider Apple’s history and deep philosophy of “controlling the whole widget”.

When Apple was founded and until recently, computers were used to run productivity software. Apple built everything in the experience from the hardware to the operating system to the reference apps. Today, “computers” are used for watching video. And it’s not even close.

All you have to look at is how Netflix was already pushing Apple around, making its own demands and setting its own terms, preventing Apple from defining its user experience. AppleTV+ doesn’t solve a “now” problem, it’s one of foresight where Apple was seeing Netflix, Disney and other giants taking that “software” role — now video content — and cornering Apple into a place where they were no longer in a position to call the shots.

Apple’s way out of that predicament is to become one of those content giants itself. And seeing what they’ve accomplished in just the first 6 months, I have no doubt they’re going to be one of the giants, probably swallowing one of the “smaller” giants like Viacom/CBS along the way.

 

[DocMultimedia]

That's demonstrably false. Period.

AppleTV+ currently has 110 total hours of programming. A week has 168 hours. So you can watch it all in a week, and get 8 hours of sleep every night. Apple will have far more in the future, but right now it is still very limited.

List of Apple TV+ original programming - Wikipedia

en.wikipedia.org

 

[ipedro]

AppleTV+ currently has 110 total hours of programming. A week has 168 hours. So you can watch it all in a week, and get 8 hours of sleep every night. Apple will have far more in the future, but right now it is still very limited.

List of Apple TV+ original programming - Wikipedia

en.wikipedia.org

Sure, if you want to get technical and all you did was watch TV all day, not watching sports or news or anything other than AppleTV with the goal of proving something. Nobody does that. In practical use, there's currently enough content on AppleTV+ to give even a dedicated TV viewer months of content and more is being added routinely.

 

[ipponrg]

Sure, if you want to get technical and all you did was watch TV all day, not watching sports or news or anything other than AppleTV with the goal of proving something. Nobody does that. In practical use, there's currently enough content on AppleTV+ to give even a dedicated TV viewer months of content and more is being added routinely.

There are a lot of people that binge. Netflix has provided this data plenty of times, so not sure why you are looking the other way when it's in front of your face. I just binged with my partner on Bosch Season 1 thru 5 the entire long weekend (4 days). That's 50 episodes at roughly 45 minutes per (~37.5 hours). By that calculation, I've already watched ~35% of AppleTV+ content catalog in 1 long weekend.

 

[Karma*Police]

AppleTV+ makes a ton of sense when you consider Apple’s history and deep philosophy of “controlling the whole widget”.

When Apple was founded and until recently, computers were used to run productivity software. Apple built everything in the experience from the hardware to the operating system to the reference apps. Today, “computers” are used for watching video. And it’s not even close.

All you have to look at is how Netflix was already pushing Apple around, making its own demands and setting its own terms, preventing Apple from defining its user experience. AppleTV+ doesn’t solve a “now” problem, it’s one of foresight where Apple was seeing Netflix, Disney and other giants taking that “software” role — now video content — and cornering Apple into a place where they were no longer in a position to call the shots.

Apple’s way out of that predicament is to become one of those content giants itself. And seeing what they’ve accomplished in just the first 6 months, I have no doubt they’re going to be one of the giants, probably swallowing one of the “smaller” giants like Viacom/CBS along the way.

Controlling the whole widget isn’t what you think it means. If that were the case, Apple would have had its own music label and news station a long time ago.

Further, when I said Apple TV+ doesn’t make sense, I meant that from a business strategy and execution standpoint, not necessarily that they’ve gone into the content business.

If they wanted to get into the content business they should have purchased one of the big studios, or even Netflix, when they had the chance instead of blowing hundreds of billions on stock buybacks. Unfortunately, under Cook, Apple has become too conservative and too slow to make decisions... paralysis by analysis.

If Apple can’t dominate the music streaming business where everyone has access to the same content and they had what looked like an insurmountable lead, the likelihood of Apple dominating the video streaming business is zero, unless they buy up a bunch of companies... which would beg the question, why didn’t they do that in the first place? I’m guessing it’s because Apple still doesn’t know if they want to be a distribution platform or become a major studio. And if what Apple accomplished in 6 months with Apple TV+ looks good to you, then Disney+ and HBO Max must look infinitely better... because as of today, they are.

If Apple had foresight, we wouldn’t be having this discussion. They would already be a leader in digital video... and they were, under Jobs.

 

[ipedro]

Controlling the whole widget isn’t what you think it means. If that were the case, Apple would have had its own music label and news station a long time ago.

Further, when I said Apple TV+ doesn’t make sense, I meant that from a business strategy and execution standpoint, not necessarily that they’ve gone into the content business.

If they wanted to get into the content business they should have purchased one of the big studios, or even Netflix, when they had the chance instead of blowing hundreds of billions on stock buybacks. Unfortunately, under Cook, Apple has become too conservative and too slow to make decisions... paralysis by analysis.

If Apple can’t dominate the music streaming business where everyone has access to the same content and they had what looked like an insurmountable lead, the likelihood of Apple dominating the video streaming business is zero, unless they buy up a bunch of companies... which would beg the question, why didn’t they do that in the first place? I’m guessing it’s because Apple still doesn’t know if they want to be a distribution platform or become a major studio. And if what Apple accomplished in 6 months with Apple TV+ looks good to you, then Disney+ and HBO Max must look infinitely better... because as of today, they are.

If Apple had foresight, we wouldn’t be having this discussion. They would already be a leader in digital video... and they were, under Jobs.

You’re missing the entire point. Music labels aren’t launching their own music streaming services, they’re licensing their content. So it suffices that Apple could create Apple Music, a streaming service which is consistent with my point of them creating one for video content as well.

But in TV, things have turned out differently. If every content owner from Disney to NBC to HBO to CBS weren’t creating their own streaming services and were instead licensing their content like music labels do, then Apple wouldn’t have to enter this space and could simply create a streaming service with licensed content like they did with Apple Music.

Apple recognized in advance that Netflix was in a perilous situation where it’s entire appeal is its licensed content, the best of which is set to expire as license owners take back their content for their own streaming services. The only thing of real value that Netflix has is their cultural brand cachet. That won’t last long and is already fading as they lose major hooks like Friends, The Office and Seinfeld.

For Apple to maintain control over the video experience on their devices, they needed to create their own app to view content. But as Netflix showed pushing Apple around and dictating terms of how users on Apple’s own platform would view content, Apple needed to become one them. They couldn’t just license video and try to become Netflix because that model is ending. They needed to produce their own.

This strategy is already working. Peacock is coming to the AppleTV app, using Apple’s user experience. It’s inevitable that the others will come in as well, including Netflix which had been refusing it but will only set itself as an outcast as more and more Apple users consume content inside of the AppleTV app.

 

[Karma*Police]

You’re missing the entire point. Music labels aren’t launching their own music streaming services, they’re licensing their content. So it suffices that Apple could create Apple Music, a streaming service which is consistent with my point of them creating one for video content as well.

But in TV, things have turned out differently. If every content owner from Disney to NBC to HBO to CBS weren’t creating their own streaming services and were instead licensing their content like music labels do, then Apple wouldn’t have to enter this space and could simply create a streaming service with licensed content like they did with Apple Music.

Apple recognized in advance that Netflix was in a perilous situation where it’s entire appeal is its licensed content, the best of which is set to expire as license owners take back their content for their own streaming services. The only thing of real value that Netflix has is their cultural brand cachet. That won’t last long and is already fading as they lose major hooks like Friends, The Office and Seinfeld.

For Apple to maintain control over the video experience on their devices, they needed to create their own app to view content. But as Netflix showed pushing Apple around and dictating terms of how users on Apple’s own platform would view content, Apple needed to become one them. They couldn’t just license video and try to become Netflix because that model is ending. They needed to produce their own.

This strategy is already working. Peacock is coming to the AppleTV app, using Apple’s user experience. It’s inevitable that the others will come in as well, including Netflix which had been refusing it but will only set itself as an outcast as more and more Apple users consume content inside of the AppleTV app.

You think Apple TV+ is what got networks and studios to put their content on Apple’s hardware?? They would have done it regardless. Netflix was never pushing Apple around. They refused to pay the 30% fee and other streaming vendors balked at that as well which is why Apple did away with it. Apple TV+ was never going to change that. How could it? What leverage would it give Apple? I think you’re conflating this with what happened with Google maps.

As for Netflix, they’re doing just fine because they actually had the foresight to invest heavily in their own content and focus on streaming. They’ve done what Apple used to do.. lead and disrupt. Besides, studios will always license their content so long as the financials make sense. That’s where the money is and always have been... syndication. Nowadays it’s shifted to subs but the combination of those revenue streams will co-exist because licensing deals are too lucrative. Why do you think I can watch Curb Your Enthusiasm on Hulu?

Apple should have bought HBO/Time Warner before AT&T. They’d immediately have 50 million paying subscribers and some of the best TV shows ever created. As it stands, there’s little incentive to subscribe to ATV+; not when every other option is FAR superior in content and value. And like I said, Apple won’t ever catch up unless they start buying companies.

OR, they should have focused on distribution, giving incentives to studios to put original content on Apple’s platforms first, thereby creating value for Apple users and incentivizing others to buy Apple gear. Or they could have focused on making money via ads (like Roku) but they pretty much killed iAds due to lack of foresight.

As it stands, they’re in no man’s land... not making much money with hardware, and losing billions by entering the content business late and with such a pithy selection relative to the competition.

Apple is in dire need of fresh ideas and leadership. Eddy Cue, especially, needs to go. Everything he touches turns into an also ran. How he still has a job is beyond me.

 

[ipedro]

You think Apple TV+ is what got networks and studios to put their content on Apple’s hardware??

They’re adding their content to the AppleTV app, not AppleTV, the hardware. They were already on Apple’s hardware and have been for years. You really aren’t understanding any of this. 🤦🏼‍♂️ I can’t have a discussion with you while simultaneously teaching you the basics of which we’re discussing. Have a good night.