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Apple Promotes Durability of Apple Watch Series 7 in New 'Hard Knocks' Ad

True but that’s like saying my electric car will last two days without charging - bloody obvious and currently nature of the beast.
 
I have owned just about every model since the series 3. I've only ever had two issues.
1. the screen popping off after a light bump. (Perhaps the new square design would protect it further and keep it in place better).
2. loosing it. (That's just bad on me, or possibly the band breaking without me realizing, but thankfully I had opted for Insureance on my cellular plan.)

I have had the screen pop off on one watch, and lost three of them. Asurion knows my number.
 
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aevan said:
You can have crack resistance or scratch resistance, but not both. Apple is usually going for crack resistance with all their products, because a cracked screen is worse than a scratched screen.

Micro-scratches are normal and no one should worry about them.
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I am sorry, but Apple is using some cheap sapphire for their AW and you should worry when you see those scratches.
 
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SenorWhyMe said:
harder glass = harder to scratch = easier to crack

softer glass = easier to scratch = harder to crack

this is how I noticed between even Samsung Phones and Iphones from my own experience Iphones have harder glass but crack easily when dropped but Samsung Phones are a bit softer which prone to more scratches but a hell of a lot difficult to crack.

So yes If you want your apple watch series 7 to at least not scratch just buy a 9h screen protector for it
Click to expand...

Yep - I put a case on my 7 after my experiences with the 3. Don’t get me wrong, they are pretty robust but it’s like the phone chef advert - Apple seem to be saying go wild and your device won’t be affected.
 
I gotta give it to them, it is much harder to crack the screen on series 7 than on the earlier models... The older ones break like candyglass. But unless you have one of the models with sapphire crystal, they still scratch like crazy.
 
JM said:
Apple pulled a sneaky last year with no dark grey or silver option at $399…. Gotta spend the big bucks for a professional looking watch 🤦‍♂️ I hate them so much for doing that.

I’m just glad I got the 6 two years ago, in a true dark grey.
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Yeah, same thing they are doing with imacs why not give people the colours they want? Who whats a pink Mac?

And no I'll not pay the extra $$$ on a watch that gest updated every year and it will be outdated in 3 years just to have a steel case and darkgrey colour.

The fact is since Johnny Ive and Steve left apple they have been slowly turning into rubbish, spreading their devices so thin... I remember the days when they made 1 iPhone and that was the best phone you could get period... and if you didn't want to pay the price for that, bad luck you didn't get to have an apple product, it was always like that... they made good products but they had a price tag to it...

Now it feels like it's all about being second place and feeling every gap in the market... There is no innovation anymore.
 
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dankron said:
Yeah, same thing they are doing with imacs why not give people the colours they want? Who whats a pink Mac?

And no I'll not pay the extra $$$ on a watch that gest updated every year and it will be outdated in 3 years just to have a steel case and darkgrey colour.

The fact is since Johnny Ive and Steve left apple they have been slowly turning into rubbish, spreading their devices so thin... I remember the days when they made 1 iPhone and that was the best phone you could get period... and if you didn't want to pay the price for that, bad luck you didn't get to have an apple product, it was always like that... they made good products but they had a price tag to it...

Now it feels like it's all about being second place and feeling every gap in the market... There is no innovation anymore.
Click to expand...
I’m with you on the spending an extra $300 just for a professional looking color in the Apple Watch and iPhone. It’s infuriating. I strongly disagree with the concept of only making professional colors on the highest cost products :/

Also, exactly right: why is there a division of Apple users?! It should absolutely be like it used to be, where one expensive product is your ticket in.

But: I don’t think that Apple is completely devoid of innovation (though, yes, it’s slowed WAY down). What I think happened is that Apple back then was just focused on making the best product out there, and it was up to people to find a way to pay for it. And NOW, Apple has the market-share, and wants to continue growing it, and so is focused on only providing products to the widest net of users possible. Apple has become an upper-tier commodity product, where anyone can get their slice of Apple iOS Pie (heh. Pun.) They used to be a company that offered a Premium Product that was accessible only if you chose to spend the money.

Hence, the separation now is not between what it used to be with the iOS Owners and Android/Blackberry/Windows/webOS Owners; but between the Apple Commodity-tier Owners and the Apple ”Pro”-line SpendMores.

Since Apple has millions and millions of users now, it doesn’t HAVE to prove itself anymore: it doesnt HAVE to compete (not really) with anyone else. They know most Apple users aren’t going to switch at this point, and so they now have manifested this choice in consumers’ minds not between Apple or Else, but between Commodity Apple Level (just “good enough”) and Pro Apple Level (“insanely great” best).

Now whether Apple is making “insanely great” products anymore is a separate debate… with many points to consider.

*oops forgot to post this article: https://www.lifewire.com/how-many-iphones-have-been-sold-1999500
 
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votdfak said:
I am sorry, but Apple is using some cheap sapphire for their AW and you should worry when you see those scratches.
Click to expand...

Lol, that's not how things work. Cheap sapphire? 😃

It's just physics. You make things resistant to cracks and this reduces scratch resistance, and vice versa. It's a trade-off. Device makers choose which of these two they prioritize.
 
Is this the same as when Apple advertised it with people swimming then refused to repair water damage?
 
I’m blue collar and The Spigen Rugged Armor has been instrumental in keeping my Apple Watch Mint!

I only wear my Apple Watch Naked with a leather band to formal events
 
I wonder if legal saw this advert? In the UK you are opening up to liability if someone damages their Watch doing any of the above!
 
JM said:
I’m with you on the spending an extra $300 just for a professional looking color in the Apple Watch and iPhone. It’s infuriating. I strongly disagree with the concept of only making professional colors on the highest cost products :/

Also, exactly right: why is there a division of Apple users?! It should absolutely be like it used to be, where one expensive product is your ticket in.

But: I don’t think that Apple is completely devoid of innovation (though, yes, it’s slowed WAY down). What I think happened is that Apple back then was just focused on making the best product out there, and it was up to people to find a way to pay for it. And NOW, Apple has the market-share, and wants to continue growing it, and so is focused on only providing products to the widest net of users possible. Apple has become an upper-tier commodity product, where anyone can get their slice of Apple iOS Pie (heh. Pun.) They used to be a company that offered a Premium Product that was accessible only if you chose to spend the money.

Hence, the separation now is not between what it used to be with the iOS Owners and Android/Blackberry/Windows/webOS Owners; but between the Apple Commodity-tier Owners and the Apple ”Pro”-line SpendMores.

Since Apple has millions and millions of users now, it doesn’t HAVE to prove itself anymore: it doesnt HAVE to compete (not really) with anyone else. They know most Apple users aren’t going to switch at this point, and so they now have manifested this choice in consumers’ minds not between Apple or Else, but between Commodity Apple Level (just “good enough”) and Pro Apple Level (“insanely great” best).

Now whether Apple is making “insanely great” products anymore is a separate debate… with many points to consider.

*oops forgot to post this article: https://www.lifewire.com/how-many-iphones-have-been-sold-1999500
Click to expand...
Yes well said, you nailed in the had... but I'm one of those that have been using Apple pro products since the Machintosh 8100 (yes I'm that old), My first Apple was the Apple II PC. And it makes me really sad to see the line Apple is taking (as you explained so well focusing on producing products for everyone). I wish they focus their resources and power to produce the best products out there, even at a premium.

I'm currently typing this on a MacBook "pro" (the one that shouldn't be called a pro) as it doesn't have any ports other than 4 usb-c ports... The one you need freakin dongles for everything you want to plug on it. Using a mouse that has a charging port on the bottom (WTF???? Who had this brilliant idea?) Yes they are coming back around, making new MacBook pros with SD card readers again and more ports but this all happen because they lost track spreading themselves too thin on the market, trying to please everyone.

So yeah you are absolutely right, but I don't like this direction they are taking.

And please bring me back the space grey watch heheh...
 
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dankron said:
And please bring me back the space grey watch heheh...
Click to expand...
aaaaaaaaamen!

If they don’t have space grey or silver on the $399 Watch this year, they have truly moved to commodity territory.

Sad.
 
They’re not really telling you how durable it is. They’re trying to make you think you‘ll become a radical extreme sports athlete if you buy one.
 
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Bought 3 series 6 awhile ago , 2 x aluminium and an ss with graphite , tbh the aluminium ones despite similar knocks to the ss have stood up remarkably well

If I upgrade I’ll just get an aluminium one it saves weight and money . The ss is really heavy in comparison too

Then again as I’m so impressed by the watch I’ll just go and get a titanium one , best of both worlds
 
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Will say the ad was most entertaining. Looking forward to a parody of Wonder Woman wearing an serier 7 Apple Watch on each wrist, and deflecting shots from firearms :D :p
 
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