Apple Promotes iMac Pro as 'Most Powerful Mac Ever' With Series of Short Films

[MacRumors]

To demonstrate how the iMac Pro is the most powerful Mac ever, Apple recently invited a group of filmmakers, CG artists, and graphics designers to create a series of short films using its advanced technologies.

The artists include creative director Erin Sarofsky, motion graphics designer Esteban Diácono, 3D artist Luigi Honorat, director and designer Michelle Dougherty, design and motion studio ManvsMachine, and an integrated collective of designers, artists, and storytellers from production company Buck.

From concept development through final preparations for render, Apple says the iMac Pro was at the center of the creative work. The fine print does note that additional equipment was used for final rendering of 3D content.

Each film is accompanied by a behind-the-scenes video showing how the iMac Pro fit into the creative process, alongside a list of software tools used and testimonials about how great the iMac Pro is. Apple hasn't shared the films on its YouTube channel yet, so it's unclear if they'll double as TV ads.

iMac Pro was described as "blazingly fast" in an early review. Based on benchmarks, the mid-range model with a 10-core 3.0GHz Intel Xeon processor is up to 45 percent faster than the high-end 2013 Mac Pro. The 10-core iMac Pro is also up to 93 percent faster than the latest top-of-the-line 27-inch 5K iMac.

Watch the Films: "iMac Pro: The most powerful Mac ever. Pushed to the limits."

Update: Apple has now uploaded some of the videos to its YouTube channel.

Article Link: Apple Promotes iMac Pro as 'Most Powerful Mac Ever' With Series of Short Films

 

[Yvan256]

"additional equipment was used for final rendering of 3D content"

So they needed to use something even more powerful than the most powerful Mac ever?

Also, how much more powerful than this beast will the future Mac Pro need to be?

 

[ghsDUDE]

For the low price of $5,000 it should be.

 

[now i see it]

Rendering 3D animations is never done on the design workstation (by professionals). Rendering animations takes forever. It's typically done over the network via banks & banks of mega core Windows based servers.

 

[Marx55]

Apple should bring:

- User-upgradable headless Macs. Fight programmed obsolescence.
- Standalone Thunderbolt 3 displays. CPU may last 7 years, but displays last more than 20 years.
- Wired Magic Keyboard with Numeric Keypad & wired Magic Mouse 2. Batteries are obnoxious.

 

[era86]

Of course everything new will always be the most powerful Mac ever, if you only ever compare your own products. Marketing wank.

 

[saudade]

Not impressed

 

[4jasontv]

Guys. Come on. It’s gray. Gray is a more than a dark silver. It’s the most powerful color Apple has ever used.

 

[saudade]

Apple should bring:

CPU may last 7 years, but displays last more than 20 years.

Yeah. I wish i could connect my crt green phosphor monitor to my mac dude. Good idea. Do you specialize in marketing?

 

[justperry]

Apple should bring:

- User-upgradable headless Macs. Fight programmed obsolescence.
- Standalone Thunderbolt 3 displays. CPU may last 7 years, but displays last more than 20 years.
- Wired Magic Keyboard with Numeric Keypad & wired Magic Mouse 2. Batteries are obnoxious.

O.T.
I disagree about wired mice/keyboard/trackpad, IMO those wires are always in the way or stuck.
I myself have both the trackpad and keyboard, both wireless, I always have fresh batteries near me, takes just a minute to get new ones in.

 

[BJB Productions]

They're editing in Adobe Premiere. Awwwwkward.

 

[Glmnet1]

O.T.
I disagree about wired mice/keyboard/trackpad, IMO those wires are always in the way or stuck.
I myself have both the trackpad and keyboard, both wireless, I always have fresh batteries near me, takes just a minute to get new ones in.

And with the current version of both, you can sometimes completely forget they have a battery between charges!

 

[Caedan Lavender]

Of course everything new will always be the most powerful Mac ever, if you only ever compare your own products. Marketing wank.

I know right! That’s why I’m always annoyed when they announce the new iPhone etc and claim that its the most powerful iPhone yet — I’d be worried if it wasn’t.

 

[jacjustjac]

O.T.
I disagree about wired mice/keyboard/trackpad, IMO those wires are always in the way or stuck.
I myself have both the trackpad and keyboard, both wireless, I always have fresh batteries near me, takes just a minute to get new ones in.

Must be fun changing those batteries in the Magic Mouse 2!

 

[iBluetooth]

Rendering 3D animations is never done on the design workstation (by professionals). Rendering animations takes forever. It's typically done over the network via banks & banks of mega core Windows based servers.

Not Linux machines?

 

[Piggie]

"additional equipment was used for final rendering of 3D content"

So they needed to use something even more powerful than the most powerful Mac ever?

Also, how much more powerful than this beast will the future Mac Pro need to be?

Oh dear that's so sad
Imagine promoting your most expensive highest end computing product then having to say you used additional equipment to produce what you are showing to the public.
[doublepost=1521061699][/doublepost]

Rendering 3D animations is never done on the design workstation (by professionals). Rendering animations takes forever. It's typically done over the network via banks & banks of mega core Windows based servers.

This is the type of sad admission that is embarrassing.
Windows is junk etc etc, use Apple.
But we need to use Windows machines to get the REAL work done.

Oh dear.
Kinda reminds me, if you ever see people using Windows machines to create Apple products.
All it does is maintain the image that you use Windows for serious work to actually get something done

 

[Mike MA]

...most powerful...and expensive one...but boy would I like to own one.

 

[-BigMac-]

I hope they include the Titan XP/GTX 20XX for the modular Mac Pro.

 

[Chuck Kostalnick]

- Standalone Thunderbolt 3 displays. CPU may last 7 years, but displays last more than 20 years.

That's right - the 800x600 CRT from 1998 is still in use today, especially since there have been no massive breakthroughs in display technology in the last 20 years...

- User-upgradable headless Macs. Fight programmed obsolescence.

This is something Apple has said will be coming with the new Mac Pro. But even if you can upgrade a Mac yourself, there will come a point when you will have to replace the entire unit. ~7 years is probably the longest you can keep most computers running, as CPU architecture changes require new motherboards, which may require new RAM.

Even custom-built PC's need to be replaced over time. As soon as a motherboard change is required due to CPU changes, the entire thing will need to be replaced.

 

[KingOfStuff]

Apple should bring:

- User-upgradable headless Macs. Fight programmed obsolescence.
- Standalone Thunderbolt 3 displays. CPU may last 7 years, but displays last more than 20 years.
- Wired Magic Keyboard with Numeric Keypad & wired Magic Mouse 2. Batteries are obnoxious.

I always thought a great way to do this (since apple likes soldered custom mobos) would be to sell entire mobos that could be installed in an imac. Lets say that if the screen could be pulled off and then simply install the new mobo.

 

[CarpalMac]

Of course everything new will always be the most powerful Mac ever, if you only ever compare your own products. Marketing wank.

Completely beat me to it.

Might as well call it "Our newest model yet".

 

[PickUrPoison]

"additional equipment was used for final rendering of 3D content"

So they needed to use something even more powerful than the most powerful Mac ever?

Pros regularly use render farms, often cloud-based, where they can throw dozens or hundreds of CPUs/GPUs at their project for final renders.

 

[jrlcopy]

"additional equipment was used for final rendering of 3D content"

So they needed to use something even more powerful than the most powerful Mac ever?

You officially have my favorite comment ever.

 

[MrBat]

Of course everything new will always be the most powerful Mac ever, if you only ever compare your own products. Marketing wank.

Beat me to it. Steve aura of wonder is fading, fast. Took a while, but it's getting noticeable. Apple needs another Steve, someone like Elon Musk, make us wonder and dream. And most importantly, deliver truly power horses. Stupid pursue of slimming down everything, remove ports and emoji bars... what the ****.

 

[Michael Scrip]

Beat me to it. Steve aura of wonder is fading, fast. Took a while, but it's getting noticeable. Apple needs another Steve, someone like Elon Musk, make us wonder and dream. And most importantly, deliver truly power horses. Stupid pursue of slimming down everything, remove ports and emoji bars... what the ****.

Wouldn't that same logic apply to everyone?

I mean... Dell and HP never had a Steve Jobs character... yet they're still around. Hell... NO other company had a Steve Jobs character.

And if I remember correctly... Steve started the "thin" nonsense. I'm not sure why you'd want to continue down that road.

Perhaps if you want the next Mac Pro to be amazing... maybe Apple should hire whoever designed HP's Z-series workstations.

Workstations just need to work... not wonder and dream...