Apple Promotes Vision Pro in New Mother's Day-Themed Ad

[MacRumors]

Apple today shared a new spatial video that's designed to highlight the Vision Pro headset, demonstrating how the device can be used to make and preserve memories.

For the video, two parents, Sam and Khulan, filmed their newborn son using iPhones that are capable of recording spatial video. Sam then edited the footage into a home video for Khulan to watch on the Apple Vision Pro, and the video shows Khulan's reaction to seeing the montage.

The video has a Mother's Day theme as Mother's Day is this Sunday in the U.S, and it was created by longtime Apple ad agency TBWA/Media Arts Lab.

Article Link: Apple Promotes Vision Pro in New Mother's Day-Themed Ad

 

[titanium69]

add a vision pro to the list of expenses modern day parents have...
and we all know how much free time new parents have

 

[Lounge vibes 05]

Nice to have confirmation Apple still works with TBWA/Media Arts Lab.

 

[BootsWalking]

Reminds me of when Homer bought Marge a bowling ball for her birthday.

 

[siddavis]

I was going to be very cynical about this and say how out of touch it is because of the $3500 price tag, but then I actually watched it. It's actually pretty well done and would probably be a cool use case (I've not experienced VP). I did photo/video slideshows for my 3 kids when they turned 1. I and my wife thought they were great, but this would probably be next level.

 

[mjkidk]

If I still had a one year old, I'd be falling asleep with that headset on. I'd more enjoy the videos years later, when the kids are teens (the boat I'm in now). That being said, this feels like quite a stretch for a Vision Pro use case, and the commercial bluntly pulls on the heartstrings. But the inherent "one player" context of Vision Pro becomes even more apparent in this use case, since the husband cannot watch the videos with her.

 

[MacUser16.]

Reminds me of when Homer bought Marge a bowling ball for her birthday.

And then she starts cheating on him or something like that

 

[63W]

If only it was possible to watch videos on a laptop or a tablet! I guess we will never be able to invent such technology.

Fake tears was a nice touch. 👍

 

[thiscatisfat]

I despise this sort of products so much. Just live in the reality people, be present. There's nothing better than being sober and being present. Live in the moment. You don't need another new iPhone for doomscrolling or youtube binging or arguing with people on reddit, and you don't need headsets such as these.

We need less screens, less screentime, more grass touching 😄

 

[russell_314]

It’s a cute ad!


With all the negativity out there, people are so negative. Politics and everything else gets everybody angry. Learn to be happy!

 

[gknewell]

I was gonna get one for her but I don’t know her eye prescription. Bummer.

 

[blocsapp]

Nailed it. Watching videos and looking at photos of your loved ones on Vision Pro is a very emotional experience.

I’ve cried in mine multiple times, the haters will understand one day.

 

[JOLoughlin]

Nice to have confirmation Apple still works with TBWA/Media Arts Lab.

They never stopped. Most of Apple’s ads are from them. https://www.instagram.com/tbwamal/

 

[Johnstrass2]

I was going to be very cynical about this and say how out of touch it is because of the $3500 price tag, but then I actually watched it. It's actually pretty well done and would probably be a cool use case (I've not experienced VP). I did photo/video slideshows for my 3 kids when they turned 1. I and my wife thought they were great, but this would probably be next level.

There seems to be for some reason a reflex that a phenomenal device is a bad device because it cost close to $5000.

The truth is if you actually get to use one sometime, it would be kind of like test driving a Cadillac or Mercedes S class. Maybe not in one’s budget today but hopefully someday…

 

[Johnstrass2]

Apple today shared a new spatial video that's designed to highlight the Vision Pro headset, demonstrating how the device can be used to make and preserve memories.

For the video, two parents, Sam and Khulan, filmed their newborn son using iPhones that are capable of recording spatial video. Sam then edited the footage into a home video for Khulan to watch on the Apple Vision Pro, and the video shows Khulan's reaction to seeing the montage.

The video has a Mother's Day theme as Mother's Day is this Sunday in the U.S, and it was created by longtime Apple ad agency TBWA/Media Arts Lab.

Article Link: Apple Promotes Vision Pro in New Mother's Day-Themed Ad

I hope someday it will be easy to edit these type of videos in iMovie. That will get us good consumer acceptance.

Also, Apple is doing a bad job because people are confusing spatial video with immersive video. Both are really nice.

 

[Fuchal]

I thought we were supposed to buy our mom an iPhone?

 

[Fuzzball84]

At least it’s not an advert where someone is cheating, forgot someone’s birthday etc

But suggesting a 3500 dollar headset is a good Mother’s Day present.

You could buy her a holiday of a lifetime, with memories that last a lifetime.

 

[contacos]

I probably don't use it correctly but my spacial recordings never ever "pop" like the sample videos provided by Apple like I can hardly tell the difference to a normal video

 

[Jumpthesnark]

Better ad than I thought it would be.

When people see photos/videos from an event they were at (like a wedding) but they see moments that they didn't catch when they were happening - because of the whirl of excitement on that day - it can honestly be so emotional for them. Watching a video of your child's first year of life must be like that. Nice way to approach a Mother's Day ad.

 

[DelayedGratificationGene]

I despise this sort of products so much. Just live in the reality people, be present. There's nothing better than being sober and being present. Live in the moment. You don't need another new iPhone for doomscrolling of youtube binging or arguing with people on reddit, and you don't need headsets such as these.

We need less screens, less screentime, more grass touching 😄

Maybe😀

 

[Jumpthesnark]

We need less screens, less screentime, more grass touching 😄

While I overall agree with the sentiment, the kid in the video is literally touching grass 🤣 The video is just a reminder, after time has passed, of the things that have gone on. A way to see the baby's first year.

Now if we check back in on the mom a year from now and she's ignoring her kid because she has an AVP, that's close to what you're talking about. But I don't think anyone sees that happening.

 

[Ctrlos]

Whilst it’s a sweet advert, most people are surely buying flowers or maybe taking their mom out for dinner not spending $4000 on Apple gear 😅

 

[diego.caraballo]

I probably don't use it correctly but my spacial recordings never ever "pop" like the sample videos provided by Apple like I can hardly tell the difference to a normal video

Just in case:

 

[Slix]

I despise this sort of products so much. Just live in the reality people, be present. There's nothing better than being sober and being present. Live in the moment. You don't need another new iPhone for doomscrolling of youtube binging or arguing with people on reddit, and you don't need headsets such as these.

We need less screens, less screentime, more grass touching 😄

I take it you never bought a digital camera, a camcorder, or take any pictures on your phone of your family then? 🧐


This video is sweet. It's obviously done for the sake of showing off these products, but it does it in a very human way - showing the new baby growing up in a way that feels more real than scrolling through some photos the parents took randomly over the year.

 

[JTK Awesome]

Dear Mom: Here, let me make your neck and back pain worse, and with eye cancer as a bonus!