Apple Proposing a Massive Glass-Roofed Retail Store on the Third Street Promenade

Discussion in ' News Discussion' started by MacRumors, Aug 17, 2011.

  1. MacRumors, Aug 17, 2011
    Last edited by a moderator: Aug 17, 2011

    MacRumors macrumors bot


    Apr 12, 2001


    At the Santa Monica Planning Commission tonight, Apple is believed to be proposing a dramatic new Apple Retail Store on the Third Street Promenade in Santa Monica, California. As first noted by Curbed, the proposal is from an unnamed retailer who is seeking to construct a new 8,084 square foot commercial building in the place of an existing three story Borders Bookstore.

    The applicant is listed as "Howard Robinson" and the property owner as ASB/Blatteis Promenade Holdings, LLC, but one look at the renderings (above and below), and it's clear that this is an Apple Retail store project.


    The proposal (PDF) is for a one-story, 34-foot high commercial building with an "expansive floor-to-ceiling height accentuated by a transparent glass ceiling." The front will be entirely glass that will project from stone paneled side walls. A 5,210 sq foot basement will also be included.

    The applicant also intends to implement a transportation program for employees to travel to and from the store using alternative modes of transportation. Full-time employees will be offered $100 monthly transit subsidy and a $20/month bicycle reimbursement subsidy as well as bicycle parking in the basement level.

    Apple has been making some major upgrades to their retail stores in the recent months. Their 5th Avenue Store in New York is undergoing a $6.6 million upgrade while a new Grand Central project has also been getting headlines. Apple already has an Apple Retail store on Santa Monica's Third Street Promenade.

    Article Link: Apple Proposing a Massive Glass-Roofed Retail Store on the Third Street Promenade
  2. talkingfuture macrumors 65816


    Dec 4, 2008
    The back of beyond.
    That looks fantastic. Although I guess it will take a lot of cooling on sunny days! Its good to see the latest generation of stores being braver architecturally.
  3. bchreng macrumors 6502a


    Jul 26, 2005
    Wouldn't all that light shining down make it a little difficult to see what's being displayed on the LCD panels of the various products?
  4. Ahheck01 macrumors 6502

    Aug 7, 2006
    If the ceiling glass is auto-dimming, color me impressed.
  5. mdavis macrumors member

    May 11, 2003
    Santa Cruz, CA
    Pretty much what I was thinking: glossy screens?
  6. mukade macrumors member

    Feb 13, 2010
    Glass is always a good idea in an earthquake zone.
  7. AfternoonDelete macrumors member


    Dec 30, 2010
    Looks beautiful.
    I've been to the Third St. Promenade many times and this new store would be spectacular -- a nice improvement on the existing Apple Store there, which is plenty nice anyway.
  8. ArdBuijsen macrumors newbie

    Aug 17, 2011
    So Apple rightfully doesn't install Flash because it is a energy hog but they have a building designed which doesn't function without a tremendous cooling system which is a much bigger energy hog. Stupid this design.
  9. reputationZed macrumors 65816

    Mar 9, 2011
    34°55′42″N 80°44′41″W (34.
    Wirelessly posted (Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_3_5 like Mac OS X; en-us) AppleWebKit/533.17.9 (KHTML, like Gecko) Version/5.0.2 Mobile/8L1 Safari/6533.18.5)

    Polarized glass? They must have some solution for controlling the amount of sunlight entering the building.
  10. Tech198 macrumors G4

    Mar 21, 2011
    Australia, Perth

    Bloody oath that looks good..

    But hey, its Apple. they can afford it..... can't they ?
  11. Lone Deranger macrumors 65816

    Lone Deranger

    Apr 23, 2006
    Very nicely put.
    Perhaps Apple's trying to improve upon what could be considered their v1.0 stores which have found themselves targeted by the Redmond copy machines™.
  12. Tech198 macrumors G4

    Mar 21, 2011
    Australia, Perth

    ok.. doesn't sound good when you put it like that though.
  13. Asclepio macrumors 6502a


    Jul 11, 2011
    With all those glossy screens! i hope is a night club store.
  14. shawnce macrumors 65816

    Jun 1, 2004
    You do know that several types of glass coatings have the ability to reflect a large amount of the infrared spectrum of light which would reduce the heat load caused by such a ceiling. Additionally polarization and other coating can reduce the total amount of light making it into the building.

    It will be interesting to see how Apple goes with this.
  15. Mr. Gates macrumors 68020

    Mr. Gates

    Jun 17, 2009
    --Redmond --------- ----------------Washington---
    I just imagine it getting dirty really fast.

    And the light would be too much.

    Bad idea.
  16. mrsmitty13 macrumors newbie

    Aug 17, 2007
    Something that would be cool to see on google earth LOL
  17. Morod macrumors 68000


    Jan 1, 2008
    On The Nickel, over there....
    Form follows function? Or... Maybe not?
    It does look nice, either way.
  18. christian_k, Aug 17, 2011
    Last edited: Aug 17, 2011

    christian_k macrumors 6502

    May 31, 2005
    I like this very much. Sometimes I use the road bike to get to work, meaning 25.5 miles (42 km) in the morning and another 25.5 in the evening through hilly terrain. Obviously I cannot do this every day, but I encourage everyone to give it a try. Environmentally friendly transportation can be fun, really!

  19. RedTomato macrumors 68040


    Mar 4, 2005
    .. London ..
    Modern engineered glass is amazing stuff.

    Apple seem to be becoming one of the world experts in glass, with the sheer variety of ways they use leading edge glasses - in iPod, iPad, iPhone etc, and in their various buildings, new HQ, glass staircases etc.

    I feel certain the glass on the roof of this new store will be something highly engineered for passive climate control.
  20. ArdBuijsen macrumors newbie

    Aug 17, 2011
    Yes I do know. But this amount of glass will with whatever coating and filling need a huge cooling system. Look at all the glass building from recent times. They all have sun shading of some sort to prevent overheating. Overheating even is a problem now in the Netherlands so it's no longer the heating system that uses the most energy but the cooling system.

    Of course they can use all sorts of sustainable cooling systems. That I don't know. But this building will definitely need an additional cooling system.
  21. CplBadboy macrumors 6502

    If it is does this mean that Apple will finally be cutting their premium for anti glare displays on the Apple line up or perhaps getting rid of glossy for good!!!! Woohoo!!!!!:)
  22. Dreamer2go macrumors 6502a

    Jun 23, 2007
  23. arn macrumors god


    Staff Member

    Apr 9, 2001
  24. chairguru22 macrumors 6502a

    May 31, 2006
  25. tabasco70 macrumors 6502

    Mar 10, 2009
    Can't just be assuming Howard Robinson isn't the one behind all those fake Apple Stores in China... maybe he's looking to move operations to Cali :)

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