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Apr 12, 2001
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dex_pokemon.jpg



MacStories reports on the experience of one App Store developer who recently saw the iAd fill rate for his Dex application for iOS drop to zero, discovering that Apple has essentially disabled iAds for kids-focused apps such as Dex in response to advertisers seeking to target their ads at other demographic segments. The developer reports:
Last Thursday I had a particularly awful iAd fill rate of 5%. This isn't new, I've had problems before. Then on Friday a 0% fill rate, then on Saturday another 0% fill rate. I emailed Apple and posted a question to the company's developer forums. Today I finally got a reply:

Follow-up: XXXXXXXXXXX

Hello Michael,

We periodically review the apps in the iAd Network to ensure that all apps receiving ads are aligned with the needs of our advertisers. Currently, our advertisers prefer that their advertising not appear in applications that are targeted for users that are young children, since their products are not targeted at that audience.
It is unclear whether the policy is a new one or if Dex had simply not been categorized as a kids app for iAd purposes until just last week, but the development does call into question of the viability of the iAd-supported business model for kids-focused apps given the low likelihood of companies seeking to target that market. Advertisers are of course keen to have their ads shown in front of those consumers most likely to be receptive to their campaigns, making the most efficient use of their advertising dollars.

Article Link: Apple Pulls iAds From Kid-Focused Apps as Advertisers Target Efforts
 

ivladster

macrumors 6502
Jun 29, 2007
479
9
Washington DC
not too fast

Until children have their own credit cards with credit lines, they are not a target. Just wait until Disney steps in with their "Tell your mommy to buy you this" ads. :rolleyes:
 
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FX120

macrumors 65816
May 18, 2007
1,173
233
I am beginning to think that Apple entered into the advertising market just to spite Google.

They're certainly not going to get very far with developers and advertisers if they continue to yank people around like they have done.
 
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krye

macrumors 68000
Aug 21, 2007
1,606
1
USA
Good call by Apple. I think it's sad that developers would even put iAds in a kid's app. Wasn't bad enough that they were trying to cash in on in-app purchases? Now they're trying to make money with kids clicking on ads? Anything for a buck huh? Why not put out an app that's worth paying the money for? Now there's an idea! I'm an iOS Developer, so I'm not talking out my ass. If your app is worth paying the money for, then you don't need to cash in with ads. And putting ads in your free version is just en excuse to cash in. There's little next to no extra time in compiling a free version alongside the full pay version. Anyone who tells you differently is just trying to use ads to cash in.
 
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Babybandit

macrumors regular
Oct 29, 2008
126
0
Personally, I think this is a great idea to remove iAds from Kid Applications. I understand that this is probably more a strategic attempt at maximizing advertising dollars - but as an older Teenagers, I've seen what some ads could do to affect the younger ones. So - I think this is quite the good move!
 
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goobot

macrumors 603
Jun 26, 2009
6,034
3,149
long island NY
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krye said:
Good call by Apple. I think it's sad that developers would even put iAds in a kid's app. Wasn't bad enough that they were trying to cash in on in-app purchases? Now they're trying to make money with kids clicking on ads? Anything for a buck huh? Why not put out an app that's worth paying the money for? Now there's an idea! I'm an iOS Developer, so I'm not talking out my ass. If your app is worth paying the money for, then you don't need to cash in with ads. And putting ads in your free version is just en excuse to cash in. There's little next to no extra time in compiling a free version alongside the full pay version. Anyone who tells you differently is just trying to use ads to cash in.

Because making a free app for kids is bad? I Think it is good, kids don't have money to buy it.
 
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0815

macrumors 68000
Jul 9, 2010
1,773
990
here and there but not over there
Banning ads in kids applications that are not appropriate for kids sounds good to me. Of course the greedy developer does not care and just hopes the kids clicks by accident on the colorful ad .....
 
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ciTiger

macrumors 6502a
Jan 25, 2011
626
0
Portugal (Porto)
Because kids can't buy apps or in app purchases now (since Apple disabled the 15 minutes window between purchases) it is no longer worth appealing to ids...
But I find it unfair that ads display rate falls to 0-5%...
 
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MrWinters

macrumors member
Apr 28, 2011
54
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Because making a free app for kids is bad? I Think it is good, kids don't have money to buy it.

You are forgetting where you are. This is Mac Rumors! The appropriate answer is "I'm Glad Steve is Banning all those Crappy and Clunky Apps. As always, I want Steve to decide what content I can view! I know whatever he chooses for us will be magical, elegant, delicious, and oh so sexy"!!!
 
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Nebrie

macrumors 6502a
Jan 5, 2002
587
106
I am beginning to think that Apple entered into the advertising market just to spite Google.

They're certainly not going to get very far with developers and advertisers if they continue to yank people around like they have done.

You've never done advertising. Looks like they're giving advertisers what they want. Any ad network that can't at least do this level of filtering is worthless.
 
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42streetsdown

macrumors 6502a
Feb 12, 2011
655
2
Gallifrey, 5124
funny story though. we were playing pokemon throughout my senior year of high school. It goes to show the "kid's" things aren't just for kid.
WOOOO POKEMON!!! lol
 
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AppleScruff1

macrumors G4
Feb 10, 2011
10,026
2,948
Until children have their own credit cards with credit lines, they are not a target. Just wait until Disney steps in with their "Tell your mommy to buy you this" ads. :rolleyes:

And who sits on the Disney board of directors?
 
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WannaGoMac

macrumors 68030
Feb 11, 2007
2,565
3,819
I don't understand the problem. It seems perfectly fair to allow someone purchasing advertising to direct when or where the ads will show up. This is not really any different than ad agencies targeting certain TV shows for various demographics.

Frankly, I would be annoyed to pay for ads in an app for an audience I am not interested in...
 
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DTphonehome

macrumors 68000
Apr 4, 2003
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42streetsdown said:
funny story though. we were playing pokemon throughout my senior year of high school. It goes to show the "kid's" things aren't just for kid.
WOOOO POKEMON!!! lol

I'm sure you were the most popular guy in your D&D club.
 
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ciTiger

macrumors 6502a
Jan 25, 2011
626
0
Portugal (Porto)
You'd think that just flashing the same ad over and over again to a kid would have a high purchase value... Since they harass their parents into buying them things they want...
 
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err404

macrumors 68030
Mar 4, 2007
2,520
619
There is nothing underhanded taking place. The issue is simply that advertisers do not wish to pay for ad placement in his (kid targeted) app.
If an advertiser wanted to target kids, I assume that their ad would appear in the app.
 
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sillypooh

macrumors regular
Jun 25, 2010
160
9
Makes total sense. Why would Toyota waste money on advertising its new Prius to kids?! If anything, it shows that Apple has trouble getting toy companies and such interested in iAds. Disney is an idea, let the rest follow, and this guy will get the cash he probably deserves.

And Yes Mattsasa, Pokemon IS for kids. :D
 
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