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Apple Pulls iAds From Kid-Focused Apps as Advertisers Target Efforts
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Makes total sense. Why would Toyota waste money on advertising its new Prius to kids?! If anything, it shows that Apple has trouble getting toy companies and such interested in iAds. Disney is an idea, let the rest follow, and this guy will get the cash he probably deserves.
And Yes Mattsasa, Pokemon IS for kids.
There's no way I'm going to buy anything because of an iAd so they can stop wasting their money by sticking them in the apps on my iPhone.
There will always be advertisements targeted at children, there is nothing anyone can do to stop this
I would think that iOS devices are popular enough with kids that there would be advertisers (like toy companies?) for those type of apps. Maybe things will change.
How much a child should be sheltered is a question that needs to be asked of parents, not advertisers.
I don't think Apple is banning ads, they are just responding to requests by (paying) advertisers not to have ads come up in kids apps (or targeting kids).
(Basically this should be built into their ad engine/platform, but this is just human tuning).
P.
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I don't know if the word expose is the correct term since most kids watch TV filled with commercials everyday, thats advertising, and unless you want to monitor your kids viewing habits and turn the TV off every time they start playing commercials (or ban the tv all together), you can't really shield them from ads.
I do on the other hand have a problem with ads inside of Apps meant for Kids because my 4 year nephew loves my iPad and uses it all the time, and though Apple has giving me the ability to disable In-App purchase and the ability to disable Adding/Deleting Apps without my approval, I have no control over what ads he clicks on and what website they re-direct him to.
That is something that actually annoys me and for this reason I have set one rule for anyone in my household who uses my iPad. 1. if your going to download apps to my iPad and if their is a paid version without ads, download that copy, otherwise the free app with ads better be worth it or I will delete it.
Because iAds is a joke.
In all seriousness... when have you ever seen big name companies running substantial pay-per-click campaigns? Everything delivered in Android seems to be to make this bigger or get rich faster. In-app advertising just isn't a desirable medium for blue-chip companies. THe CPM just isn't there - no doubt some companies came onboard because someone was able to pitch it as cool, but at the end of the day cost and response are drivers.
After the jokes that are iAd and Ping, I am seriously worried about what iCloud is gonna be...
theyre certainly not the usual excellence Ive come to expect from Apple. I really hope iCloud will change things for the better...and no, it cant do that by JUST backing up Apple-originated files. Follow Amazon's approach (and beat it)...and Im all in.
Seriously until Metal, Disney, cereal companies or Nintendo start using iAds it makes no sense at all to add iAds or any ads to an app for Children.
As if a kid is going buy a Leaf or use Chase.. etc.
As if a kid is going buy a Leaf or use Chase.. etc.
Give the car a cookie. That is exactly what is going on. Part of the deal is that the parent companies can control where their ads go and they don't want their stuff in kid apps. Plus no kid friendly companies have iAds in the system
and don't forget that developers can still use things like AdMob. A friend of mine is working on an app and is trying to code it so if there's no iAd, it will switch over to AdMob posting one. He's been told it is possible.
Folks should watch Nickelodeon or Disney Channel some time...the volume of ads they push there make me sick.
Folks should watch Nickelodeon or Disney Channel some time...the volume of ads they push there make me sick.
Especially the ads about debt reduction services or something like that.
There are even 'ad mediation' services that make doing that pretty easy (AdWhirl being one).
Folks should watch Nickelodeon or Disney Channel some time...the volume of ads they push there make me sick.
The main UK kids channel (CBeebies) is ad free.
Thank God ads have been removed from that Dex app. Never have I seen such poorly implemented ads in in app. It's slow to load them and the app falls to a crawl until it has.
From a developer perspective, for a chid-focused app, it doesn't seem like a good idea to base your revenue on an advertising model in the first place. As another poster noted, they don't have credit cards and don't spend money directly. Most parents will happily spend a buck or two for an app that keeps their kid occupied and interested for a period of time, I think direct purchase is a better idea in these cases.
Just to make things worse, Apple seem to have got their filtering of what constitutes a "kids app" wrong. Myself and other developers are reporting that any app marked as "3+" has lost nearly all iAd revenue. This is obviously wrong - just because an app is 3+ does not mean it's primary audience is children.
Wow, an app I actually use on the first page.
...and for people saying "Pokemon is for kids! durr hurr", the cute fuzzy critter portion is something that does appeal to kids, yes, but I can guarantee nobody here can figure out Base stats, IVs, EVs, or the damage calculation at a glance:
Damage Formula = (((((((Level × 2 ÷ 5) + 2) × BasePower × [Sp]Atk ÷ 50) ÷ [Sp]Def) × Mod1) + 2) ×
CH × Mod2 × R ÷ 100) × STAB × Type1 × Type2 × Mod3)
Plus it is oddly satisfying when you beat someone with a Sunflora. If you don't know what it looks like, look it up.
Anyway, on topic: I wonder if 360 Live and Reach Stats will get the same no-iAd love. Despite Halo generally being 17+ games, that hasn't stopped any children from telling me to watch my language.
...and for people saying "Pokemon is for kids! durr hurr", the cute fuzzy critter portion is something that does appeal to kids, yes, but I can guarantee nobody here can figure out Base stats, IVs, EVs, or the damage calculation at a glance:
Damage Formula = (((((((Level × 2 ÷ 5) + 2) × BasePower × [Sp]Atk ÷ 50) ÷ [Sp]Def) × Mod1) + 2) ×
CH × Mod2 × R ÷ 100) × STAB × Type1 × Type2 × Mod3)
Plus it is oddly satisfying when you beat someone with a Sunflora. If you don't know what it looks like, look it up.
Anyway, on topic: I wonder if 360 Live and Reach Stats will get the same no-iAd love. Despite Halo generally being 17+ games, that hasn't stopped any children from telling me to watch my language.
Biggest non-story ever?
iAds are driven by the advertisers, not Apple. If the advertisers say they don't want their ads placed in apps they believe are targeted for children, they can't go there (or I guess they could be placed there, but the advertiser would likely not pay Apple or the developer for the spot).
I worked in television advertising sales for a few years and its the same thing. It doesn't matter how well a particular show might have been doing in the ratings, if the advertiser decided that they weren't targeting people who watched that show, then they would refuse to pay for spots that accidentally ran in that show.
People can herp and derp all they want about this being another example of Apple being draconian, but this is one particular situation where Apple is not making decisions based on their own whims, but instead of the whims of the advertisers.
iAds are driven by the advertisers, not Apple. If the advertisers say they don't want their ads placed in apps they believe are targeted for children, they can't go there (or I guess they could be placed there, but the advertiser would likely not pay Apple or the developer for the spot).
I worked in television advertising sales for a few years and its the same thing. It doesn't matter how well a particular show might have been doing in the ratings, if the advertiser decided that they weren't targeting people who watched that show, then they would refuse to pay for spots that accidentally ran in that show.
People can herp and derp all they want about this being another example of Apple being draconian, but this is one particular situation where Apple is not making decisions based on their own whims, but instead of the whims of the advertisers.