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Apple Pulls out of NAB 2008

Don't Blame them!

Trade shows have been a huge Black hole to toss money down for many companies and the value is getting less and less as the cost goes through the roof. I think it's smart of Apple... they don't need to be there (like CES) and still steal the show.
 
The Death of NAB

Won't be long now before NAB is cancelled altogether in favor of the National Association of YouTubers - thanks in no small part to FCP
 
iBunny said:
They had to pull out of NAB. Their big announcement was going to be 10.5.2 but they know its going to take alot longer than April to be complete. So maybe it will be announced in the summer :)
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10.5.2 is going to be out in like days. They are seeding versions to devs faster than ever and each one contains almost NO bug fixes.
 
FunkyJunk said:
I recommend you go to monster.com and look for a career as an editor. At the very least, that might keep you from making useless posts that add nothing to the discussion.
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But you might have to go without a few things every now and then. Soup night tonight! Hooray...

Yeah, lately I've been going through Monster.com looking for a career as something besides a video editor.

-an underpaid editor
 
Being that the NAB has little to do with phones and music playing devices, why would anyone to expect Apple to have a presence?
 
Wow that's kind of a bummer. I go to NAB every year and the last few years Apple has had one of the biggest most exciting booths in the post production area. Not to mention, going to the Apple event on Sunday was a lot of fun as well. The post production area is gonna seem kinds empty without AVID and Apple there. Oh well, on the bright side I'll now have more time to party and gamble :D
 
As I've moved to doing mostly print/web design there really isn't something that NAB would offer me. However, it saddens me when Apple show's signs of slowing innovation for their pro markets. Like how they stagnated the Mac Pros last year, and how a lot of their pro software has seen few incramental updates and fixes to problems.

Also, can the handful of you guys trashing the thread with grammer please stop? Pointless posts that are OT make more work for the mods and devalue the quality of the forums. Please?
 
FunkyJunk said:
I went to the NAB show last year for business and believe me, Apple won't really be missed much. They are actually a pretty small part of the entire show. There are microphone companies, monitor companies, television camera companies, television truck-studio companies, control board companies, portable digital recorder companies, etc. etc. ad infinitum. Any piece of hardware or software; any product or service even remotely related to the broadcasting industry is represented there.

I was actually suprised that Apple didn't really have that large of a booth compared to a lot of other companies. They had a theater area to show off Final Cut stuff and a few banks of Macs set up with Final Cut software, but aside from that there wasn't much to it. If they don't have anything new for Final Cut, I can't imagine why they'd bother, frankly.
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Well we must have been at two different shows because Apple was one of the hottest spots at NAB for the last two years. In fact the reason that they moved them to they middle of the South Hall last year is because they wanted more traffic to flow through the Hall. Before people would always come in and stop at the LARGE Apple booth and bottleneck the traffic. They also got a lot of press in the daily NAB paper. So to say they won't be missed makes you sound like an NAB newb.
 
Insane. FCP is assassinating Avid. Apple needs to be there to finish the job of killing off Avid. This is THE video show for Final Cut customers and XSAN customers, and for Apple to miss it is just stupid.
 
I guess they're just saving the money. Those that are interested in Apple products know how to get the information without attending some launch at NAB.
 
i'm quite surprised by this not for the lack of a product announcement b/c they can do that anytime, but am I reading too much into it? I question why they wouldn't go? not interested in being a leader in broadcasting/film-making?

interesting...
 
Popeye206 said:
Trade shows have been a huge Black hole to toss money down for many companies and the value is getting less and less as the cost goes through the roof. I think it's smart of Apple... they don't need to be there (like CES) and still steal the show.
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This man speaks the truth. Along with the money who wants to deal with the trade show unions. Why do I have to hire union labor at $65+ an hour to screw in a light bulb?
 
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