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Apple Pulls out of NAB 2008

What direction are they taking

I too, have attended within the last 4 years, and agree with many that Apple's presence is exciting and fresh. I've seen the large theater and banks of computers. Why not scale back to a smaller booth? After all, Apple's unofficial design motto is: Less is more. And when it comes to system capabilities- one mac pro can pack sooo much in 1 system. Let that be the point. Have 1 booth. 1 system needed for Graphics / Mix / Edit / Color Correction / DVD output. 1 demo on loop. Simple.
 
toke lahti said:
Adobe really needs fcp. Premiere is buggy as hell and there's a lot of things really wrong. Although, I've been batch capturing 1080i50 hdv with fcp6 whole week and it just keeps crashing... Why focus European hd formats, they are still not so widely used...
Shake developers came from Sony and fcp from Macromedia, if I remember correctly. So fcp would just come back home...
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to be honest i;d love adobe to take on Final cut. EVERYONE uses photoshop and after effects (OK not everyone, but a lot) somewhere in their workflow. why not seemlessly integrate it into CS4 - bring it to windows OS and get hollywood involved with final cut!
 
milo said:
I don't think this is really an indication either way about possible FCS (and related products) updates.

People speculated to death about when Logic 8 would ship based on apple's attendance at music/audio events. There were major events right around the time they shipped it, first major update to that app in 3 years or so...and apple's presence at those events was minimal or nothing.

I think apple just doesn't think most of these events are worth doing any more. If apple announces a new pro level product, people will know about it whether they demo it at a show or not. Does anyone think apple really sells that many more copies of FCS 2.5 or 3 or whatever just because they show up at a trade show?
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apple shouldn't be so selfish to think people go to shows to see just new products from apple. Apple should be there to show support for the smaller companies that develop products/add ons to their products - standing side by side with them to display and demo the very best solutions in Final Cut/Logic etc
 
wyldelee said:
If Apple were primarily a software company then Apple s/w products would not be Apple h/w specific. They would want to sell as much s/w as possible on any viable platform, we all know this is not the case.

Mind you, I am not saying that they are not innovative company, I am saying they are a hardware company first, and one that is primarily consumer not professionally oriented.

Apple would have little reason or need to buy Adobe...it certainly would not be for Premiere.
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oh it's definitly consumer orientated, i agree there - ilife, iwork, itunes etc
 
fcpguy said:
Yeah you are absolutely right jazman....I was gonna say something about that too, but decided not to. I'm not sure what show funkyjunk was at either, but Apple's presence last year was huge and they will definitely be missed. I think Apple is making a big mistake by not being there...I can understand perhaps not having such a big booth because of lack of new products, but to pull out altogether is bad strategy. The fact that AVID pulled out should have given them even more of a reason to stay there and steal more business from them.
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I agree with you guys, too. But giving funkyjunk the benefit of the doubt, I think he means the details of the actual booth were simple -- classically Apple simple. Other big booths had stuff everywhere, but Apple's, while centered around the theater, was simple using the demo booths around the exterior. Where I see it as simple, clean, and well thought out, others may see it as uninspired and boring. I think he saw the latter. Regardless, it was definitely one of the hottest booths on the floor. The theater was packed for every demo I saw.
 
bennyboi said:
I too, have attended within the last 4 years, and agree with many that Apple's presence is exciting and fresh. I've seen the large theater and banks of computers. Why not scale back to a smaller booth? After all, Apple's unofficial design motto is: Less is more. And when it comes to system capabilities- one mac pro can pack sooo much in 1 system. Let that be the point. Have 1 booth. 1 system needed for Graphics / Mix / Edit / Color Correction / DVD output. 1 demo on loop. Simple.
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I think given the size of the Adobe/Sony/Pansonic/(Avid - RIP) stands there is no way apple would be there with a small booth - sends out very bad message, it has to be all or nothing really
 
jaw04005 said:
Apparently, no Final Cut Studio 2.5 announcement this year.
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Wasn't FCP Studio 2 just released last year? Seems that the normal upgrade is 18-24 months. I understand your concern about Blu-ray, but we don;t even have a BTO option on the MP yet.
 
tadunne said:
2008 the year of mac hell!?
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Yeah, let's see, is it December yet? Oops, nope, only February 7th.

We can send communications around the world a lot faster than we used to do, but it still takes us 12 months to get from one end of a year to the other.

Didn't someone suggest that the purpose of time itself is to keep everything from happening all at once?

Since I'm typing this from a MacBook Air, I'm personally convinced that Apple is having a very fine year.
 
termite said:
Insane. FCP is assassinating Avid. Apple needs to be there to finish the job of killing off Avid. This is THE video show for Final Cut customers and XSAN customers, and for Apple to miss it is just stupid.
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Maybe Apple will show up at NAB2009 to show new XRAID, when they have empied their inventory of old pata disks... :)
 
termite said:
I like the Proximity guys but.... their development process has been horrifically slow.
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How about PremierePro's development?
They've been building working version for a decade now. Still it doesn't handle basic things like project trimming or EDL export right. Maybe after another decade...
 
toke lahti said:
How about PremierePro's development?
They've been building working version for a decade now. Still it doesn't handle basic things like project trimming or EDL export right. Maybe after another decade...
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Couldn't think of any better reason for Adobe to want FCPro,than Premiere.....
 
fluidedge said:
to be honest i;d love adobe to take on Final cut. EVERYONE uses photoshop and after effects (OK not everyone, but a lot) somewhere in their workflow. why not seemlessly integrate it into CS4 - bring it to windows OS and get hollywood involved with final cut!
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No thanks! FCP is fine as it is with Apple. Regarding high end editing Apple should release FCP Extreme with realtime 4K and release The Tremor (the high end "version" of Shake that Nothing Real developed before it was bought by Apple). I have to say Hollywood is very much involved with FCP its great tool but lacks the hardware integration that working in 4K really requires. So get the Tremor and FCP Extreme out and we're rocking! ...and yes forget Adobe & Windows and all that crap. Premier is kids toy. When it comes high end nobody uses After Effects. You would be looking at Inferno or similar to do the job. Trust me, Adobe is as far as it can be from high end film work.
 
LizKat said:
Since I'm typing this from a MacBook Air, I'm personally convinced that Apple is having a very fine year.
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It must be very hard for Apple to disappoint people who will snap up any over-priced, under-powered fashion accessories that they keep putting out...

But don't pretend to know anything about what pro users are waiting for.

:rolleyes:
 
Who needs the pros nowadays when Apple got all the 13 year old ever so eagerly posting their unboxing pic of their iphone, ipods, itouch and the mac pro ? and not to mention buying new ipods twice or thrice a year.

Perhaps they forgot that the pros were the one that helped Apple when they were in financial troubles. Eg, the desktop publishing industry uses Quark in the 90's and commanded 90% of the marketplace. Not to mention the original Mac users tend to be artists, graphic designers, filmmakers and musicians.
 
R.I.P. tradeshows

Looking for new gear for your audio/video setup? Dude, google it!.. or you could fly to Las Vegas, spend a bunch of money and time and see the same things you saw on a webpage....
Tradeshows have been in decline for years and all those cities that built new Convention centers like Atlanta and Detroit are losing money on them. The information age has a newer better faster way of getting information, the search engine.
 
dante@sisna.com said:
Unlikely.
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heh... Dante, I just picked up a cheaper than cheap 1Gig TiBook to "ti" me over to the montevina MBP's later this year. Got tired of waiting, and didn't want to end up buying a current 2.6 w/o sse4 just to find myself kicking self in the groin when apple updates Logic w/ sse4 support in a year...

Happy to say I'm off the crack that is "forum addiction", at least for a little while.;)

Infernally yours,

vic
 
Nab

I go to NAB most every year. I understand why AVID is pulling out... Apple is killing them. The boys in Cupertino have successfully redefined video post and to some extent, audio post as well. However, Apple not being there is an odd move. NAB is as much about marketing as it is about bravado.

Oh well, Apple never gave out cool swag at their booth anyway.
 
Nuvi said:
When it comes high end nobody uses After Effects. You would be looking at Inferno or similar to do the job. Trust me, Adobe is as far as it can be from high end film work.
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Lets see... You're comparing the top motion graphics design package with a compositing system. There is some crossover in feature sets, but they are different tools aimed at different markets. You would probably be surprised at how much "High End" motion design for both TV and film has been done in AE.
 
This really surprises me, considering the leaps and bounds that Apple have been making in the very industry this event targets :rolleyes:
 
atomoboy said:
I go to NAB most every year. I understand why AVID is pulling out... Apple is killing them. The boys in Cupertino have successfully redefined video post and to some extent, audio post as well. However, Apple not being there is an odd move. NAB is as much about marketing as it is about bravado.

Oh well, Apple never gave out cool swag at their booth anyway.
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That is an absurd cool aid drinking statement. On the high end of the professional market; broadcast, high end commercial post, and film if you surveyed every facility in the professional industry to determine marketshare....I can assure you the lionshare does not not belong to FCPro.

I like FCPro, it has created mass interest and the competition has pushed the entire industry to keep innovating..................... but it has not killed anything.
 
amac4me said:
Apple has historically released new products at NAB such as Final Cut Studio (April 2007) and the first 17-inch MacBook Pro (April 2006). I wonder if this means that products Apple usually releases at NAB will be released earlier (hopefully not later! :confused:)
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Dang-NAB-it! :eek: I hope so. :D
 
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