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This is what they should have done at first

The big mistake is, they released FCP X, and withdrew FCP 7 from the market! People in the industry just started noticing missing features, things they needed immediately, and they panicked.

However, the future will be in the fleshed-out FCP X. The people who are really wrong are the ones who deride it as "FC Express!" or "iMovie Pro." It's already far more than that.
 
I agree 100%, but I am curious to read the "fanboy" take on this news.

A perfect example is just two posts above you. A guy saying final cut X will 'eventually become the standard' in video editing.

Quite the opposite, it has already become 'irrelevant' in the world of video editing.
 
VR-zone reported today that Apple is reconsidering its stance on USB 3.0.

A lot of people have been disappointed over Apple's lack of interest in the USB 3.0 standard, but thanks to a little bird, VR-Zone has heard that the company is still looking at USB 3.0 as a potential feature to add on future products. As to when and how this might happen is not something we know, but from our understanding it'll happen before Intel integrates USB 3.0 support into its chipsets.

Link

How is this a surprise? Apple was always expected to adopt USB 3.0 when Intel added it to their chipsets, which hasn't happened yet.
 
The uselessness of FCPX had little to do with a tapeless workflow. It had more to do with it being designed for the one man show (a guy who shoots, edits, mixes audio, composits and does graphics all by himself). When you have teams of people working on projects, FCPX is useless. So you can be a ONE MAN SHOW professional but the typical Professional Production HOUSE can't use it. The flaw of FCPX has made the Professional Production HOUSE look seriously away from FCP regardless.
Maybe the professional production HOUSE should look seriously at how they edit?
 
Apple wants new customers, and they work hard at maintaining customer loyalty.

But face it, Apple is not loyal to media professionals, even though Apple was rebuilt and survived it's near death experience because of Final Cut Pro and the "professional' user. They constantly highlighted the big "names" who used it and built their reputation for being the best hardware/software solution using the reputation of these "pros".

When they decided they didn't need the pro user anymore they threw them under the bus. What a bait-and-switch FCPX turned out to be.
 
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The big mistake is, they released FCP X, and withdrew FCP 7 from the market! People in the industry just started noticing missing features, things they needed immediately, and they panicked.
What happened to the copies of FCP7 they already had? Just vanished?
 
Maybe the professional production HOUSE should look seriously at how they edit?

Editing in not really the problem, it's that FCPX can't be used efficiently (if at all) in a collaborative editing environment. If you worked in one you might understand.

Or as the saying goes "IF you have to ask, you'll never know".
 
I do think Apple was right when they said "Think Different".

Most industry people I talk to feel like Apple just walked away from them and they now say "Think Different, Think Adobe".

I'm sure this statement probably really agitates the new crop of "editors" who think they are all professional because the software they use says "Professional" on it.

Any more Apple flavored Kool-Aid anyone?
 
Figured as much.

I had a feeling that this kinda stuff may happen. I don't know if it's since Steve left, but I hope that we see more of it.

Like, let's say, a certain 1U server model being brought back from the dead.

I'd have to agree. We've seen a more humble Apple since Steve left.
 
I would have though that anyone complaining about there not being a new Final Cut Express would just be happy with the new Final Cut X. It's the same price as Express used to be isn't it?

For people with 'prosumer' needs like myself I think Final Cut X is great. I have no idea what the needs true profesional are. . . obviously it seems FCX is not presently up to scratch.

Final Cut Express 4 was $100 less than FCP X.
 
I was noticing that. I think there was a small update that didn't really change anything.

It just added back barely a handful of the multitude of Codecs that are included in FCS3.

On a positive note, I do like the compound clips, and that all cores are utilized in FCPX though.

But I have no actual "reason" to spend $300, well really $400 if you add Motion and Compressor (included in FCS3).

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Right, that was my point. Maybe they should re-examine the way they edit (ie, with others).

Like I said if you have to ask...
 
IMHO Apple shouldn't have caved on this. They do better (these days) when they stick to their guns. Even seemingly wrong decisions made by Apple tend to turn out right. Adoption of FCPX would have occurred.

Even if the decision to cave was correct this time, I shudder at the thought of this becoming a trend. The Apple of our time works best when they go with their instincts and take risks, despite initial consumer and pundit criticism. There will be exceptions, but by and large this "we know best strategy" really pays off in the long run, and the few casualties that occur because of it (for the greater good) should be written off as acceptable losses, given the overall effectiveness of the strategy.

Once again, it might have been justified this time, but Apple needs to be very careful about buckling in the face of criticism.
 
So is someone gonna pop out of the FCPX team, yell "just kidding" and then they'll release Final Cut Pro 8? Let's hope so.

As a long time FCP editor, even with functionality added back to FCPX it still doesn't make sense for me to switch to it. As like many editors are I'm versed in photoshop and after effects(and illustrator to boot), it makes the most sense for me to now go to premiere as it can do everything I needed in FCP7 and faster workflow with AE. With CUDA it has better performance than FCPX and with no transcoding my footage to prores(doubling up footage space eaten and adding a generation of compression).

I've tried FCPX, I don't have faith in it's autosaving, the quality degradation that happens in importing and in their auto upscaling timeline(this was very apparent when keying some P2 non-full-raster 1080p footage). How it manages your footage on the disk is pretty asinine unless FCPX and motion 5 are the only tools you are going to use. Not to mention the freedoms lost with the magnetic timeline and the fact that background processing only happens when you aren't doing anything to the interface, ie working.
 
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I just called them and they say they don't have an upgrade price. Anyone remember what it was? :mad:

No upgrade available anymore I believe. They're basically offering an all or nothing solution for sticking with FCP 7 a bit longer. Again, this decision was made a week or so into the fiasco after the release. It is aimed at the "enterprise" clients technically.
 
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