The damage is done. Apple is dead in professional video editing. Most professionals have decided to abandon Apple in favor of either Adobe Premiere or Avid Media Composer. Editors MUST be able to trust their editing system, and they will not take risks in this area. The professional community has seen that Apple is willing to abandon them at a moment's notice. This is intolerable for a professional, and therefore, very few will ever buy an Apple system again.
There is almost nothing worse that Apple could have done.
Final Cut is done. It's gone. Forever.
Agreed. My local Pro AV supplier refuses to install FC X on their machines and they are an Apple reseller.
I can't look at this as a mistake by Apple - to me it was a deliberate act in pursuit of a different demographic.