bluefido said:
That is a lot of profit, but profit can goes toward a lot of things...i.e. more R&D, dividends, but probably not a cheaper iMac. People pay premium prices for Apple products. Why lower them?
That is NOT a lot of profit!
It's a lot of money, but it's a terrible profit margin. Less than 4%.
Successful companies shoot for 15% profit margins. In this case that would yield about $300 million in profits on sales of $2 billion.
Microsoft has had profits of over 60%, on sales far higher, though it's been a while.
Additionally, Apple makes a LOT of revenue on its cash supply. At 3%, they'd make nearly $40 million per quarter on interest! That means they may have generated 'just' $27 million of profit on operations. With revenue of $2 billion, that sucks frankly!
I think this is good news for Apple. Growing profits are great, growing units are great. Apple has financial wizards running the company, and I have great faith in them. What they have done in the last 5 years given the hand they were dealt is nothing short of spectacular.
In discussing how low the profit margins are, I'm not bashing Apple, just showing people that they're not (yet) raking in excessive profits (i.e. this is no time to be suggesting a lowering of prices due to excessive profits, other reasons might be fair game).
I firmly believe they're headed in the right direction, are making the right decisions, are well managed, etc. With significant growth in units, the profit numbers will certainly be improved dramatically.
