Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Apple could distinguish itself by making it a combination of the MacBook Air and iPhone.
 
You, my friend, are confusing operating profit margin, with gross profit margin. Operating profit margin includes all costs incurred by the company, rather than just those that are directly attributable to the item that is being sold.

Any profit being reported in today's climate should be commended (although AAPL is benefiting, and will continue to benefit from subscription based revenue recognition).

The important figure is that GROSS profit margin was 36.4% up from 32.9%.

This is fairly spectacular for any manufacturing company right now.

[Cue the debate that the holier than thou Apple is / is not a manufacturing company]

Ah.. so I am. Thank you for the correction. Regardless though, a Company can do a few things to improve profits: they can cut costs such as R&D (This is Apple's life, so I doubt this will be cut), they can lay off people (Again.. "Hopefully" unlikely, since these are the people who do the R&D) or they can find a way to make their products cheaper (Thus improving Gross Profit margin). The increase in gross profit margin tells me that the company is trying to stave off releasing it's high end assets (people and R&D), and is working on making better products cheaper[to the company]. The company is after all, in business to make money and provide a return for their shareholders. If they can do this, without the loss of personnel or other key assets, amen to that!
 
"Cook said that when he looks at the existing netbook market, he sees cramped keyboards, terrible software, junky hardware and very small screens."

Sounds like a description of the iPhone.....
 
"Cook said that when he looks at the existing netbook market, he sees cramped keyboards, terrible software, junky hardware and very small screens."

Sounds like a description of the iPhone.....

:rolleyes:
 
what's insane is that they are basically half way there. the Air is really a POS as a standard computer. I don't know anyone that has one that does more than email, some web surfing and itunes on it. they could totally redo that model as a 'netbook' with perhaps a slight faster processor and a better battery and maybe a built in 3g antenna to go with the wifi. maybe even switch it to the iphone OS and let folks buy apps to run on it like they do the phone and touch.

Huh!!!!!!!! I find my first-generation Air to be a very capable computer. I run XP on it at work for Office 2007 and a host of research-related data processing software. It is great for reading papers on the go. At home I play WOW and Dungeons and Dragons Online and other games (while downloading stuff ;)) on it. Other than the fact that the machine tends to overheat and I need to use a laptop cooler the Air is more capable of running many graphics intensive games than I could ever guess. I imagine the new generation with the nVidia chip is even better. Almost the only thing I don't run on it is iTunes ;) All in all a lovely if overpriced laptop.
 
Despite Cook's denials, rumors have persisted that Apple has been ramping up a 10" Netbook with a possible touch screen. As Cook details, it seems unlikely that if Apple does enter the market, that a Mac netbook would resemble many of the existing low-cost devices currently available.

Can you please show me a netbook with 10" [...] touch screen? There is no such device on market. Because it wouldn't even classify as a netbook.

10" touch screen would make it a tablet or UMP (example). And their cost, unlike netbooks, starts at about a $1000 for cheapest models.
 
As an Amazon Associate, MacRumors earns a commission from qualifying purchases made through links in this post.
Remember when Steve was acting like the cell phone market was a dangerous and undesirable place for Apple to be?
 
You do realize that:

  • It's "Conficker", not "Conflicker" - if you can't at least get the name right, you should just give up

Anyway, now that there's an active Apple botnet - maybe the myth that "MAC's are immune" will die....
It's "Mac," not "MAC." ;)
 
MacBook Air II

I think the new product will be what the MBA should have been in the first place. The new product will replace the MBA and may possibly be branded something different because the price point will be so vastly different. It will have similar performance to the current MBA, will have no optical drive, a few more ports, be primarily a wireless device, the nearly full size keyboard will extend to the edges of the unibody aluminum chassis, it will have a 10" screen, it will look like a smaller version of the current MacBook, thicker than the current MBA, but only marginally, it will cost $799, and it will run the full suite of software that any other MacBook will run.

Tablets are still a small market, much like the market for the current MBA. Apple will want a product that has both a huge demand and a large margin.

Just my two cents
 
Can you please show me a netbook with 10" [...] touch screen? There is no such device on market. Because it wouldn't even classify as a netbook.

10" touch screen would make it a tablet or UMP (example). And their cost, unlike netbooks, starts at about a $1000 for cheapest models.

FaiL
crunchpad_main_photo_2.jpg

Price? $299.

Forum link

Add iPhone OS + Apple Design +extra $200 and you have Apple's 10" "Netbook" tablet.
 
As an Amazon Associate, MacRumors earns a commission from qualifying purchases made through links in this post.
Can you please show me a netbook with 10" [...] touch screen? There is no such device on market. Because it wouldn't even classify as a netbook.

10" touch screen would make it a tablet or UMP (example). And their cost, unlike netbooks, starts at about a $1000 for cheapest models.
What about the Asus Eee touchscreens? They are not out yet, but Asus has beent alking about them for a year now for release this year.
 
As an Amazon Associate, MacRumors earns a commission from qualifying purchases made through links in this post.
I don't get this whole "Apple should make a netbook and a minitower" thing.

1. Lower the price of the quad-core Mac Pro to $999.
2. Lower the price of the MacBook Air to $699.

And there you have it. This is when they'll do it:

flying_pigs.jpg


:D :D
 
Lol people don't buy a netbooks because they are cheep. Many of my friends have a EEEPC or similar device, and when I ask them why they bought it the answer is always "Because they are PORTABLE, big enough and small enough to take notes in class, chatting, surfing in the web, making a presentations minutes before the class starts, and even watch a movie. If you want a light laptop you have to spend around 1600 bucks for the MB Air, or 2000 bucks for the SONY TZ series, or Toshiba ones, that mean you buy a slow laptop, which can't be your main work stations and you empty your bank account, and even if you buy them, they are 13inch or more, which make it impossible to put in a woman's handbag or smaller one. So what is the point to be a light when its big and make you feel uncomfortable enough to hate the they when you bough it. If I want to write my homework outside my home, obviously I cant use the iphone, and the MB is 2kilos 13'3inch mercenary which needs a handbag to care around. The netbook offers you a really compact, portable solutions for all your problems. And Apple can put the macbook air characteristics in a 10'' device or something a bit slower.
The netbook is almost standard computer, which not reminds you that is there all the time. Thats the first reason why people buy them.
 


...he sees cramped keyboards, terrible software, junky hardware and very small screens. While Apple is still looking at the space, they have no interest in putting the Mac brand on these types of devices. Cook notes that if they do find a way to deliver an innovative product that makes a real contribution, Apple will pursue it.

https://www.macrumors.com/2009/04/22/apple-questioned-again-about-a-mac-netbook/]Apple Questioned Again about a Mac Netbook[/url]

Sounds to me like they might have a product but one without a cramped keyboard, terrible software, junky hardware, and a very small screen :cool:

you might go as far to say something like a 10" iPod touch :rolleyes: with No keyboard, Mac OS X, Touchscreen hardware, and a 10" screen would seem big at that point :D

please let it be true...please let it be true...please let it be true...please let it be true...:apple:
 
Whatever. Netbook rumors aren't enough to keep me from getting my Asus Eee PC 1000he.

If Apple makes one, sure I'll be envious of the innovative features... but I won't be jealous of it costing twice as much. I have a 20" iMac home, and a Pro and 24" iMac at work... I've got my fill of Apple products.
 
Since you seem to be some big time advocate on this, were all those people who got Conficker downloading pirated software?

No, they were even sillier. They didn't have automatic update running.

(...and incorrectly spelling a proper name isn't a typo - it means that the information wasn't clearly understood. If you don't get the name right, why should we trust anything else that's said?)
 
Lol people don't buy a netbooks because they are cheep. Many of my friends have a EEEPC or similar device, and when I ask them why they bought it the answer is always "Because they are PORTABLE, big enough and small enough to take notes in class, chatting, surfing in the web, making a presentations minutes before the class starts, and even watch a movie. If you want a light laptop you have to spend around 1600 bucks for the MB Air, or 2000 bucks for the SONY TZ series, or Toshiba ones, that mean you buy a slow laptop, which can't be your main work stations and you empty your bank account, and even if you buy them, they are 13inch or more, which make it impossible to put in a woman's handbag or smaller one. So what is the point to be a light when its big and make you feel uncomfortable enough to hate the they when you bough it. If I want to write my homework outside my home, obviously I cant use the iphone, and the MB is 2kilos 13'3inch mercenary which needs a handbag to care around. The netbook offers you a really compact, portable solutions for all your problems. And Apple can put the macbook air characteristics in a 10'' device or something a bit slower.
The netbook is almost standard computer, which not reminds you that is there all the time. Thats the first reason why people buy them.
Yeah I'm sure these same people would be buying them if they cost a 1000 dollars.
 
Sync is key to success of Apple Netbook

The MBA never had a good Sync solution with its 80 G drive.

Apple needs to come up with a good Sync, perhaps like the iPhone.

These days with main Mac systems in the 200-500 G range and netbooks in the 100G range, the Sync has to be more than Mobile Me and less frankenstein than ChronoSync. The iPhone Sync is great.







As usual, Apple executives were questioned about the possibility of an Apple netbook during today's financial results conference call. The issue has been raised a number of times but continues to be a hot topic given the fact that inexpensive netbooks seems to be boosting PC manufacturers' unit sales numbers.

Apple executive Tim Cook replied to the questions with a similar response as in the past. Cook said that when he looks at the existing netbook market, he sees cramped keyboards, terrible software, junky hardware and very small screens. While Apple is still looking at the space, they have no interest in putting the Mac brand on these types of devices. Cook notes that if they do find a way to deliver an innovative product that makes a real contribution, Apple will pursue it.

Despite Cook's denials, rumors have persisted that Apple has been ramping up a 10" Netbook with a possible touch screen. As Cook details, it seems unlikely that if Apple does enter the market, that a Mac netbook would resemble many of the existing low-cost devices currently available.


Article Link: Apple Questioned Again about a Mac Netbook
 
No, they were even sillier. They didn't have automatic update running.

(...and incorrectly spelling a proper name isn't a typo - it means that the information wasn't clearly understood. If you don't get the name right, why should we trust anything else that's said?)

So you've never incorrectly spelled a proper name before?

After all not all of us are like you who doesn't make spelling mistakes, lol. :rolleyes:
 
You do realize that:

  • It's "Conficker", not "Conflicker" - if you can't at least get the name right, you should just give up
  • Anyone running Windows Update is safe from Conficker coming in over the net. The bug was patched before Conficker was released.

Anyway, now that there's an active Apple botnet - maybe the myth that "MAC's are immune" will die....

...Says the same guy who was so afraid of "Itunes" that he installed it on a Windows VM to keep the "Cupertino virus" off of his real systems. ;)

It's "Mac," not "MAC." ;)

I think "MAC" is a brand of women's makeup. :D They even have a line called "MAC Pro". No, seriously, do a search. :D
 
Remember when Steve was acting like the cell phone market was a dangerous and undesirable place for Apple to be?

Totally out of context. At the time he said it, it was an honest statement. He never said Apple would categorically never make a phone. The infrastructure for an iPhone didn't exist when he made the statement, nor did the market. Take a look at Apple's first dabble into the cell phone market.. the ROKR. It was horrible, both as a phone and a seller, and at a time when people were begging for an iTunes phone. Clearly people were not ready to buy just any iTunes phone.

In reality the iPhone wasn't just another cell phone. It reinvigorated the entire smartphone category. Maybe even reinvented it.

Same thing is going on w/ the Netbooks. Apple is tell us they cannot add anything significant to the low cost PC market, but that they do intent to reinvent the sub-note market. It won't be a low cost Netbook though. I really do not see any evidence they want to get into that market unless they could maintain a 30% markup and use typical Apple building materials, which they can't do right now.
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.