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Apple doesn't owe you anything besides what you paid for. Or do they? I'm seriously asking - are they required to do things which don't maximize shareholder value, and this thing you want in particular?

If you think their consumers are fickle, perhaps you haven't consulted reality (e.g. brand loyalty for non-Pro products from Apple).

Ok, it's true, Apple don't owe me anything. I bought kit off them, it's fabulous and I have been able to make a living using it. I just think it is a mistake if Apple neglect what I consider the more cutting-edge of the market, they would lose all that influence among creatives, scientists and so on. Hard to put a share value on that but I would think there should be room for one part of the company to work on this part of the market.
 
They should not kill this line. All great companies have niche products at the top of the line that don't necessarily generate great profits. The purpose of those products is to set the tone and perceived quality for the rest of the products.

Then those products do generate profit.

I submit the halo effect from the MP is dwindling and replaced by other devices which introduce people to Apple (iOS devices, the iPad are the gateways).
 
Sure, Apple doesn't owe anyone anything. And sure, they should do what makes the most money for the company.

I just don't agree with your opinion that MP doesn't make enough money for apple. Or at the very least, that MP could make enough for apple if they made the right tweaks to that line.

I agreed with you. I don't think Apple loses money on the MP, they do not make lots of it because they do not sell it in large volumes, but I heard somewhere that MP make the largest profit PER UNIT of all products they sell. That's because we know they overprice several items inside that machine.

That said, beyond profits Apple is smart to understand content creators need that machine and lots of people use the Apple ecosystem around the MP. It would be a mistake dropping completely the pro market.

My belief is that they might re-invent the Pro desktop at some point. iMac doesn't count because lack of expandability and AIO solution.
 
No, it can't, not yet. Look, I don't have time to diagram my system for you guys, but the reality is that only a full blown tower can handle our workload, and we are just a small photo studio. And we are definitely not alone in that.

If the Mac Pro dies, most serious creative pros will move to Windows out of absolute necessity.

Read what I wrote again. Every thing you mentioned can be done on a Mac Mini or iMac.
-creative work
-developing for iOS

You're foolish if you think it can't. Are there some projects that it can't be used for? Certainly. But there are also projects that your Mac Pro can't be used for.

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I know for a fact there's audio content that can't be done on iMac or mini due to ram and processor limitations. I suspect the same goes for some video content.

And there's audio and video work that can't be done on your Mac Pro. What's your point? You're talking NICHES of NICHES. Edge cases and the like are the exception, not the rule.
 
Don't worry, they'll replace it with a smaller version.
In case you didn't take the hint...

dianawalkersteve.jpg


See, on Steve's desk, on his right next to his gigantic screen...;)
 
I've always personally loved the case design. All these years later since the first G5 and it's still beautiful and modern looking.

I personally dropped my desktop PC when I switched to a MacBook Pro two years ago. And at the time my MacBook Pro was a step down in processing power.

And now I'm on a Macbook Air, and it's another step down. But I find myself needing serious processing power less and less.

As for expandable storage, well thunderbolt really makes detachable storage very attractive again vs a desktop with 1tb drives shoved in it.

And I've actually personally found my storage decreasing. I was originally saving tons of movies on hard drives and music, but I find myself streaming more and more via the internet that I decided to delete half my collection into oblivion as most of it can be streamed in HD anytime I want. And with Verizon Fios I can still download any movie in about 3 minutes time, so why bother wasting storage space anymore. There is no need.

The cloud is solving a lot of local computing problems.Of course I know, no internet no access. But how much of what you're storing is really important in a no internet situation?
 
OK Apple, just get it over with. Tell us what you are going to do! The wait is going to be excruciating!
 
Sorry, people who upgrade once every 10 years aren't power users, and shouldn't have been buying Mac Pros in the first place.
I agree about 95% only because there are always exceptions but yeah..the computer industry completely changes like every 18months if not faster, you get a new Mac and it does your work amazingly well but next year the demands you put on your Mac end up doubling and then tripling, etc. I can't imagine upgrading every 10 years...a decade of using a computer would barely hold up to my web browsing needs let alone even proxy editing.
No professional audio engineer uses only a laptop. You need a Mac pro to control the mixing board.

I can tell from your posts that the people you are talking about are not doing high-end professional work but prosumer work or light duty design. Try doing billboard size or even banner size professional print ads on an iMac, try mixing multitrack audio for bands or movies. It is just not going to happen. It will work if you are doing ebooks or online publishing, but not much else.

I work in the film industry and yes we sometimes use Macbook Pros on set for things like checking feeds and takes with Final Cut Pro even some light duty slap comps. BUT once we get off set we use Mac Pros to get the work done because nothing else can handle the load of finishing a project.

We shot Pirates 4 with a batch of hand-built RED Epics shooting at 5K stereo. Try dealing with that on an iMac or mini. You can't even deal with it because you need RED Rocket cards to help handle the load. When I was at ILM on Pirates 3 I used a Mac Pro. You try and tell ILM, Weta, Pixar, our any number of FX houses that use Macs they should ditch their Mac Pros for iMacs because you buddy edits on Logic with his laptop or your dad uses iMacs for design.

Professional content producers in the film, audio, and graphics industry require a Mac Pro. Just because some joe schmoe with an iMac and Photoshop can make a print ad in their local paper does not mean Professional users problems are solved by joe schmoe's use case scenario.
Thank God you made that post! I tried to play 5k RED back on my MBP (13" C2D) and the program straight up crashed...not sure that needs any more explaining.

It's pretty telling that the Final Cut pro X and Logic Studio pages do not feature any pictures of Mac Pros, only MacBook Pros and iMacs.

The sad truth is that Apple has gotten out of the pro market what it can and is moving on. If FCP X didn't tell you what you needed to know, you just want to deceive yourself.

Start planning now for the migration.

At least all the adobe apps are identical on Win anyway.
Yeah its annoying seeing Apples website now a days...they use MacBook Air's for all of the examples with the MacBook Pro being displayed for things like Final Cut Pro X..
You have no clue what you are talking about and obviously have no experience in the movie industry. We are NOT moving to cheaper solutions because the level of compute power we require actually goes up and up so we are spending more for higher and higher-end systems. There is always a demand for more and better with computer graphics.
You can NOT cut 4K on a G5, G5s even struggled with HD, although Media 100 was a little better than FCP with multi-stream HD because it had a processing board which offloaded the CPU. Films are 2K for the most part by the way. Offline editing was always done at proxy resolution. It has only been very recently with products like the 2006 Mac Pro that people even worked at HD for features and really only RED footage with a RED Rocket is cut at higher res (Most still use HD proxies too). Arri outputs a HD ProRes Quicktime with it's RAW footage for editorial. Conform is done on Smoke, Scratch, or Davinci, all with require a Mac Pro with a Professional GPU such as the Quadro 4000.

So unless you work in my industry, which I can tell you don't, don't try and tell me what we use and how we do it or what studios use what systems or how they render. I will be more than glad if you are in LA to take you on a tour of our studio and show you what we use and how we do it.
This^^^
I'm currently working on the soundtrack for a documentary. The filmmaker I am working with is presently using an iMac Corei7 2.93 ghz machine for all of her work and saving her data when done to an external Firewire 800 drive.

To back up her existing project to an external firewire 800 drive it took over 7 hours to back up 15,781 files. The current project (the one I'm doing the music for) is nearly as large and she figures it will take another 7 hours to back it up to another external drive.

This is why the tower machines are desirable: who has 7 hours to sit twiddling their thumbs copying data? That is the better part of a business day.

If she had waited a little and gotten the next revision of the iMac she would have had a Thunderbolt port where she could vastly increase that speed but presently it's about $500 for a thunderbolt equipped powered case with 2 TB drive. Very expensive.

I've considered removing the Superdrive out of my iMac when my Applecare runs out so I can use its eSata connector to connect to another drive but I'm not sure how effective that would be. Then I could use a faster more capable bluray burner via USB or FW if I need a burner.

Still, it's ridiculous. I have 7 external drives in powered cases and it really clutters up my workspace.
I hate hate hate bandwidth constraints of peripherals like Hard Drives and the Super Drive...I'm pissed Apple didn't put USB 3.0 in because I literally have no fast connection options apart from taking out my Optibay and going to eSATA or attempting to find solutions for the now dead Firewire. Why did Apple have to kill off Firewire?! I know I know Intel politics got involved when Apple started putting in Intel CPU's but it was such a solid concept. They should have built off Firewire instead of creating Thunderbolt yet another deviation that I can't use :mad:

Another thing, ok I admit it I use Final Cut Pro X but only because I just don't have the time to learn something more "pro" nor do I really have the use yet. But I make a 10 minute HD/2k video and it takes 85 minutes to export on my MacBook Pro C2D...that's just unacceptable for anyone doing pro work so I can see the need for Mac Pro's.

Why do dome people get to tell other people what is and isn't overkill for them? To each his own for god's sake! :rolleyes:
I whole heartedly agree! Everyone calling these machines "overkill" does not seam to have personal experience at all or at least not nearly as much for the people pro Mac Pro (haha)! Go to RED's website and look at the work flow, its super biased towards being easy to work with but if you actually pay attention you'll see his dual Mac Pro set up with the special RED graphics card which can NOT be put in an iMac, at least not tell thunderbolt GPU enclosures become common which I still feel is not as convient as internal PCI..
 
Read what I wrote again. Every thing you mentioned can be done on a Mac Mini or iMac.
-creative work
-developing for iOS

[/COLOR]

And if you are used to driving to work in a new Mercedes, you can still get there is an Escort, but the trip wouldn't be nearly as pleasurable now, would it? ;)

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I whole heartedly agree! Everyone calling these machines "overkill" does not seam to have personal experience at all or at least not nearly as much for the people pro Mac Pro (haha)! Go to RED's website and look at the work flow, its super biased towards being easy to work with but if you actually pay attention you'll see his dual Mac Pro set up with the special RED graphics card which can NOT be put in an iMac, at least not tell thunderbolt GPU enclosures become common which I still feel is not as convient as internal PCI..

To a great extent computers are a personal choice. It is not up to anyone to tell anyone else what is or what is not good enough for them to use. If choose to run 10 Mac pros is parallel to surf the web, then it's my own business and my own money. In the end the decision Apple makes will come down to dollars made and to a very small extent good will towards the community. I am hoping they find a satisfactory replacement strategy that in their eyes will bring new PC customers across the line and be more adaptable than anything on the current non MP lineup.
 
if the MP is sub-optimally profitable in the short- and long-terms then it's reasonable for Apple to cease production or reform their computing lineup.

Not just that. I'd argue IF it's not making enough money AND if killing the model wouldn't mean too many other lost mac/apple sales (users having to switch their "work" machine to PC, then going with PCs for other machines in the family, others in the company doing more basic work, recommendations, etc) AND lost software sales AND lost development/reduced mac software options.

Not to mention the general public perception of Apple. Even if someone is fine with an iMac and would never need MP, there's still the psychological aspect of that model being available. It's fuel for the old "macs are just toys" argument, whether that argument is true or not some people will believe it.

As you said, if the premise from the original story is correct. I don't believe there's any evidence it is.


It could be a suboptimal use of Apple's resources, and I've yet to read an argument contrary to that in this thread.

That's funny, I've yet to read an argument supporting that in this thread.

All we know is that the MP is not a big seller. But it doesn't have to be a big seller, it just needs to be profitable. And it is likely that the design costs are much less than Apple's other models, meaning less need to be sold to cover R&D. Also, wouldn't it make more sense to compare the amount of money made by the various models than the number that are sold? After all, doesn't Apple make about the same from one $3000 MP as selling five $599 mac minis?

It's entirely possible that Apple isn't making much on MP (or losing money).
It's also entirely possible that Apple is making enough on MP that it's worthwhile to continue selling them. It's also possible that sales aren't great but they could get a significant improvement with tweaks to the product line. We simply don't know.

But what we do know is that hypothetically if Apple were to dump the MP there are users who can't do their work on other Apple models, and some would have to switch to windows. And I'd argue that is bad for Apple and its stockholders.
 
1st Post

I know I'm not speaking for the majority - just myself here... but, frankly this could subsequently change my entire device ethos around. I like having consistency across my devices and across my operating systems (OSX and iOS). I have need of my Mac Pro. Next year I will replace it with another, newer, Mac Pro...if they still exist in Apple's product line.

However, if I am required to buy a Dell workstation to use for the next few years, there is a good chance I will also buy a Dell laptop. Simple reason? I'm not going to shell out for Adobe Master Collection both for OSX and for Windows, the same goes for Cinema 4D Studio and ZBrush. I won't throw out the iPhone 4S, the iPad and the Apple TV 2. But I may very well not replace them with another, future, Apple product. I might check out an Android, a Kindle and a Roku.

I'm not an Apple fanboy. I just like simplicity, consistency and platform harmony.

1st off, this is my 1st post on this forum, although I have read the articles and discussions here for years.

I too am distraught over this rumor. I run my own recording studio that I started in my basement in 1984 with an Ortari 8 Track analog tape deck, and currently to a 2,000 square foot facility that uses Mac Pro's running Pro Tools HD. And yes, I also use a Xserve with dual g5s and (2) g5 cluster nodes. The server current has total storage of over 25 TB.

I also use an old early 2008 Mac Pro at home (a studio pull from one of the units I replaced in the fall of 2010.

I'm not going to even try to respond to the ridiculous fanboy rants here about using a iMac, or (worse yet) Mac Mini's. If you don't understand why there is no way in the world those are realistic solutions, please try not to comment. Uneducated comments make you sound ignorant and uninformed...

Apple is absolutely turning it's back on Pro customers - I am already faced with replacing my server with an entirely new platform (probably UNIX) and soon, I suspect, I will need to replace the process Macs with Windows 8 PCs. Do you really think I'm going to keep a Mac in my house too, or recommend them to anyone?

I (and many other pros) need RAW Horsepower. I could care less how beautiful the Mac is, or how elegant it is, or if it's sexy - delicious , or Oh so Tasty.... I'm sure, from reading the posts here, many fanboys will disagree with my choice to move to ugly, crappy, clunky, and boring beige boxes. But ya know, ... I got a feeling at least MS, Avid, and the PC makers of the world will not desert us. I have a living to make - a job to do - a service to provide which consists of just a tad more than what Jobs said "most of us use computers" for at the iPad Launch - - namely "Enjoying our photographs", "surfing the web", "checking email", and "enjoying our music collections"....

Let's face it, Apple is doing EXACTLY what Jobs said he was going to do in 1996. "Milk the Mac for all it's worth and then move on to the next big thing"... The next big thing is the iToys. I'm glad Apple is making lots of profits - but that doesn't help me, and other pros and users who have faithfully used the platform longer than many on this forum have been alive...
 
Read what I wrote again. Every thing you mentioned can be done on a Mac Mini or iMac.
-creative work
-developing for iOS

You're foolish if you think it can't. Are there some projects that it can't be used for? Certainly. But there are also projects that your Mac Pro can't be used for.

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And there's audio and video work that can't be done on your Mac Pro. What's your point? You're talking NICHES of NICHES. Edge cases and the like are the exception, not the rule.

What video or audio work. List 'em. Not sure where this thread started but laptops and mac minis just aren't much of a computer. Obvious processing aside, how do they hook up to Fibre nets? How fast is their internal raid? How's the cluster rendering? Graphics cards? I mean seriously there's no argument. Aside from also that very few pro communities / companies seem to give a damn about thunderbolt yet. Perhaps if Apple had put out a professional editing app, but since they didn't, and since most of us are looking at Premiere or Avid, there doesn't seem to be much hurry to make the expansion cards and such, especially if Apple is going to ditch the MP and the people that would be buying Premiere and AJA and Matrox and BlackMagic are all jumping ship to Windows. I mean, if there isn't pro software requiring OSX, and there also isn't a pro box capable of handling all the pro software with all the RAM and Processing required, they why are they going to stay on OSX? And with that in mind who is going to put development of hardware and software as a priority? Matrox, AJA, BlackMagic, they're all toying with stuff, but you can tell they're in a hold. FCP X and the MacPro are their AppleTV at the moment. It's a hobby while they focus on their core biz over there at Windows land.
 
Here's the rundown of the business strategy Apple is using.
The overall goal is quite simple: Reach as many markets as you can and sell good products to those markets.

Market 1 - Consumer / Entry
This is the biggest market of the 3 main markets that exist today. The demands of this market are somewhat demanding: cheap, good looking computer that can handle daily activities. Apple has tapped this market with a variety of Macs. Most are overpriced by Windows PC standards, but considering Apple's quality and warranty the price has been proven to be worth it. This is the market with the most products. Mac Mini, MacBook Air (both 11" and 13"), MacBook Pro 13" and low-end iMacs. Not too underpowered, but still weak for heavy duty work.
The Mac Mini is the entry-level desktop Mac. Designed to suit converters, it allows for the freedom of choosing your own peripherals such as keyboard, monitor and mouse. Although this is the cheapest Mac, it is arguably far from the weakest.
The MacBook Air incorporates a weak CPU and lack of a dedicated GPU in conjunction with a fast SSD to create the illusion that the machine itself is very powerful. This illusion of speed is most associated with power in the consumer market. Also, with its long battery life and portability, the MacBook Air is perfect for any average user.
The MacBook Pro 13" is Apple's consumer-level power laptop. It has the most horsepower of the consumer Mac laptops listed here. It is also upgradeable; this is a major selling point for many people. Also includes an ODD for the consumer market, because many people still use services like Redbox.
The low-end iMac is the weaker, less customizable iMac. It has the guts of most average desktops available today, but has the monitor packaged in to create a hassle-free environment that consumers love.

Market 2 - Prosumer
The new and developing market of prosumers have the most demanding needs, even more than the professional market. They want great performance and looks in a not-too-expensive package. The 13" MacBook Air, 13" and 15" MacBook Pro, High-end iMac and the Mac Mini Server satisfy this category.
The MacBook Air, as previously mentioned, is more portability-minded than performance. However, power users who prefer cheap SSDs, higher resolution screen, and the wow factor of the 13" MacBook Air are very much attracted to this laptop.
The 13" MacBook Pro is more upgradeability-minded. Prosumers looking to improve their laptops using 3rd party components but don't want to spend too much money are satisfied by this option.
The 15" MacBook Pro hits the sweet spot for prosumers. Not too big, but extremely powerful. Almost everything can be upgraded and set to match their exact wants and needs through the BTO option and 3rd party components. The laptop just screams quality and indeed is worthy of the moniker "Pro."
The high-end iMacs offer a spec bump from an i5 quad-core to an i7 for the 21" and the much revered i7-2600 as a BTO option for the 27". Packaged with the ability to use up to 16GB of RAM, this satisfies the performance needs of a prosumer seeking a desktop Mac.
The Mac Mini Server offers dual hard drives and a quad-core laptop processor. Which means while the Mac is diminutively small, the Mac Mini can offer an even more versatile setup than an iMac. The 2 hard drives can be set up in RAID arrays, the quad-core can be used for heavy computing, and the computer can be used as a low-footprint server that it was intended to be used as.

Market 3 - Professional
This is where cost does not matter. Performance is all the customer wants. Looks are only a bonus; functionality is what matters. Form factors can be ignored for the sheer power that these computers offer.
The Macs that satisfy this category are the 15" and 17" MacBook Pro, Mac Pro (all versions), and the high-end iMac 27".
The 15" and 17" MacBook Pros both offer the GPU that the 13" lacks. Both are amazingly powerful, and the 17" even offers an ExpressCard/34 slot for the professionals who might need it. Professionals also hate change; they love legacy things (see Final Cut Pro X). All of the ports and inputs that you might call legacy (Ethernet and ODD being prime examples) are there because a professional user might need them someday. The looks of the laptop are a great bonus to go along.
The iMac 27" High-end satisfies professionals that might not be able to pony up for a full-on Mac Pro while offering a great deal of horsepower.
Then the 800 pound gorilla in the room: Mac Pro. Dual CPU, liquid cooling. 'Nuff said.

See how diverse Apple's reach is? This is what lets Apple generate so much revenue. Here's some examples of effects getting rid of or merging product lines will do:

Merging MacBook Air and MacBook Pro, possibly into a single MacBook line will necessitate the dropping of a GPU and the powerful CPU that prosumers and professionals really dig about the 15" and 17". That's 2 entire markets gone. While this merge may greatly satisfy consumers, the losses would simply be too great for this shift to be logical.

Dropping Mac Pro: This would officially mark Apple's departure from professionals, servers and corporations, having dropped the Xserve which preceded it. There's many, MANY professionals who really need the horsepower of the Mac Pro. These professionals (more often companies) are the ones who buy in bulk. For example, an animation studio such as Pixar, which obviously needs the superior horsepower of the Mac Pro, might buy them in bulk. Not to mention the extreme power enthusiasts who always strive for better performance. If this drop occurs, then about 90% of the professional market will disappear from Apple's earnings. That's quite a sizable chunk, because of the sheer price of these machines.

Apple will not move in that direction. At least not now. All of the products have separate, non-overlapping and profitable markets. The reason why Xserve was dropped was lack of profits, and for the MacBook, an inefficient overlap in market with the cheaper MacBook Air.

Please, MacRumors, don't create useless speculation that a product will be dropped.

I'm quoting you in full because it's well worth it for people to read it again.

Thank you for posting a clear and concise explanation of why Apple will never abandon the Pro market. They may change the form factor of the Mac Pro, or even rename it, but the line itself won't be killed off. Here's the thing, guys. Profit is profit, and while everyone would love it if every single market they were in was as profitable as the iPad, it's just not realistic. As long as the Mac Pro makes profit, even if it's not a whole lot of profit, killing off the line doesn't increase Apple net revenue, it lowers it, because those customers will get what they want/need from another company. This is quite distinct from the MacBook, which cannibalized from the MacBook Air and MacBook Pro lines. Apple can kill a MacBook because those customers will buy other Apple products instead so there's no loss of revenue, and they can make their other product lines more efficient (efficiency, in economics, means you get more profit).

They didn't kill off the miniMac because there is no other product Apple sells that meets the wants/needs of miniMac customers. As a miniMac customer, I can tell you without a doubt had they not updated their line I would have bought a small low powered linux desktop instead to meet my needs.

They won't kill off the Mac Pro because there is no other product that meets the wants/needs of Mac Pro customers. The Mac Pro makes (small) profits for them, so it's here until something changes.

Like any good business, Apple is constantly evaluating all of its markets and product line, looking to expand into new markets, make their products more efficient, and minimize opportunity costs. I have no doubt the Mac Pro, along with every other product, is constantly discussed in high level meetings to see if it's worth continuing to make. The existence of these discussions say nothing at all about Apple's decisions, but we can have the same discussion ourselves and see that the Mac Pro remains a good product. Perhaps it needs a new form factor, perhaps it needs different model to replace it and address aspects that the Mac Pro currently lacks, but one thing we cannot say is that Apple currently has another product that can replace it. Nor can we say that Apple should kill off a (somewhat) profitable market, since to do so would lower their overall profit, not raise it.

The only justification for killing the Mac Pro is if the opportunity cost was too high, but I see the halo effects from Mac Pro customers and Mac Pro design methodologies helping Apple a lot more than if they just took all those engineers in the Mac Pro division and stuck them on making better iPads. The Mac Pro encourages more Mac OS X and iOS users, encourages sales of high end Apple-made software, and gives Apple greater design experience that trickles down to their lower end machines.

And, it is their flagship line. It's where they get all their credibility as a good computer engineering company. They're not making just cheap toys, they're making serious computers, and that lends prestige to the rest of their products. Dismantling their Pro market would have all sorts of repercussions, but perhaps the most damaging would be to their reputation.

I think a new form factor is likely, eventually, but I'm not sure what that would even look like. Open up a Mac Pro, and it's a thing of beauty inside. I've never seen a more organized, well-thought-out internal design. This is a case where functionality surpasses form, which is what the Pro market wants. It's a dream to work in, for nearly every aspect of hardware upgrade or replacement. Some small internal changes would make sense but the external case is what allows the whole thing to happen. If you make it smaller, things get cramped inside. You could eliminate the optical bays, but I think Pros are still using optical discs and don't want to give those up quite yet. You could eliminate some ports, but which ones are Pros ready to give up? You could reduce the number of hard drives, but woah there, Pros need all of them and don't want to deal with lots of externals. You can't give up the huge fans, heatsinks, and power supply either, since Pros need power and those things come along for the ride. You surely can't give up all those RAM slots either.

Apple may figure out a way to reduce the size of the thing, while maintaining its functionality and ease of use, and they'd certainly want to since it would save on material and shipping costs, but the people screaming for a smaller Mac Pro are probably not using Mac Pros as Pros do.
 
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And there's audio and video work that can't be done on your Mac Pro. What's your point?

My point is that you claimed any of that work could be done on an iMac or mini, which is demonstrably false.

There are arguments to be made why they could discontinue the MP but given the current state of technology and what users are doing, "nobody needs MP, iMac is good enough" is about the weakest one I can imagine.
 
1st off, this is my 1st post on this forum, although I have read the articles and discussions here for years.

I too am distraught over this rumor. I run my own recording studio that I started in my basement in 1984 with an Ortari 8 Track analog tape deck, and currently to a 2,000 square foot facility that uses Mac Pro's running Pro Tools HD. And yes, I also use a Xserve with dual g5s and (2) g5 cluster nodes. The server current has total storage of over 25 TB.

I also use an old early 2008 Mac Pro at home (a studio pull from one of the units I replaced in the fall of 2010.

I'm not going to even try to respond to the ridiculous fanboy rants here about using a iMac, or (worse yet) Mac Mini's. If you don't understand why there is no way in the world those are realistic solutions, please try not to comment. Uneducated comments make you sound ignorant and uninformed...

Apple is absolutely turning it's back on Pro customers - I am already faced with replacing my server with an entirely new platform (probably UNIX) and soon, I suspect, I will need to replace the process Macs with Windows 8 PCs. Do you really think I'm going to keep a Mac in my house too, or recommend them to anyone?

I (and many other pros) need RAW Horsepower. I could care less how beautiful the Mac is, or how elegant it is, or if it's sexy - delicious , or Oh so Tasty.... I'm sure, from reading the posts here, many fanboys will disagree with my choice to move to ugly, crappy, clunky, and boring beige boxes. But ya know, ... I got a feeling at least MS, Avid, and the PC makers of the world will not desert us. I have a living to make - a job to do - a service to provide which consists of just a tad more than what Jobs said "most of us use computers" for at the iPad Launch - - namely "Enjoying our photographs", "surfing the web", "checking email", and "enjoying our music collections"....

Let's face it, Apple is doing EXACTLY what Jobs said he was going to do in 1996. "Milk the Mac for all it's worth and then move on to the next big thing"... The next big thing is the iToys. I'm glad Apple is making lots of profits - but that doesn't help me, and other pros and users who have faithfully used the platform longer than many on this forum have been alive...

I own my iToys ONLY because I have a Mac Pro (and other macs). If Apple cuts the Mac Pro they will be abandoned...
 
Discontinuation of Mac Pro line would be a mistake from apple in my opinion.

This machine is the only really customisable one from the macs especially for the screens. There are lot of professionals requiring high quality screens using macs, which have invested in OSX running software.

In this case, I am talking about my own practice (radiology) where the use of mac pro with eizo medical screens and FDA approved OsiriX software represents a very interesting alternative to very expensive dedicated and labelled "Medical" workstations.

obviously, it is this software that introduced me to the mac world and iOS machines (just iPhone). The discontinuation of the mac pro line would make the medical usage of OSX obsolete (do not try to make me use an iMac, even with 2 thunderbolt ports for diagnostic purpose. The screen of the iMac is simply horrible to me).

It would force us to reconsider the global use of OSX and Osirix - what I would deeply regret. I used to appreciate the ease of use of OSX and the integration of professional and daily computer use made OSX an interesting combination.

As stated by someone else, thunderbolt IS NOT an alternative to PCIe, at best not yet.

Discontinuation of the pro line would make me look to linux and cheaper machines, when I'll have to replace my early 2010 MBP.
Unfortunately, most of the professional medical workstations run windows, and integration with my laptop would require reconsidering of the entire software ecosystem.

With the main reason to use OSX gone (OsiriX), I'll have to make some math to check if the jump back to windows/linux would be more expensive at the long term or not.

Maybe I should have made this math before. Whatever.

We have scheduled some machines buy for 2012 budget, including one mac pro and eizo screens (money should be available around march). If mac pros disappear until there, well, we will have a budget problem.

In my opinion, the so-called "post-pc" era is not yet there. The only difference is that people who did NOT used a computed ten years ago, do now buy a toy called iPad because they want to check their Facebook status.

Professionals who did use a computer ten years ago still use a computer today, with new software requiring more CPU resources. iPad will never replace a full-tower desktop computer for the one simple reason that it is not customizable, not powerful enough.

For all these reasons, discontinuation of the mac pro line would be a mistake from apple in my opinion. Maybe they do not sell enough. Maybe. But it maintains a coherence with all other apple products, making mac pro users buy also MBP, iPhone, or even MBA - I was even considering buying an iPad for reading purposes (scientific literature is pdf or epub format) using papers 2 for my huge collection of pdfs. Well, I'll also have to reconsider that.
 
Not cool, Apple. Ceding any part of the consumer (including prosumers and pros) computer business at this point would be shortsighted.

It's a great thing to expand into the consumer electronics and smartphone business, but don't forget your historical core.

Agreed. My concern is that this rumor has the potential to be what happens when a business thinks in terms of OLD SCHOOL product SILOs...they overlook the significance of cross-fertilization and synergy that's enabled between product divisions.

I don't think anyone would be surprised if it disappeared.

Exactly my thought, as soon as TB appeared without the Mac Pro being the very first product updated.


This is a long time coming. All most pros really need is an i7 Imac with some PCI/PCIe slots.

If a Thunderbolt to PCIe adapter really worked/existed, then the Mac Pro is dead.

That's ~half of what my thoughts have been. What would probably work for (hopefully!) a lot of professionals would be (NOTE: assumes that a downsized system is a given) with the following key attributes:

  • Two internal 2.5" SSDs (Boot Drive & Scratch)
  • Two internal 3.5" HDDs ... a 'bulk storage' RAID 0 (internal). Project backups can go external.
  • Basic GPU capability on motherboard
  • One PCIe slot (for those who need more GPU, etc)

What differentiates this from the mini ... uses 3.5" drives, not 2.5";

What differentiates this from the iMac ... integral RAID 0 and the PCIe Expansion;

What differentiates this from the current Mac Pro (besides the reduced expandability inherent in the assumed 'smaller' mandate) ... SSD slot is built in (finally!) & other expansion areas are slimmed down because they can be offset by a TB driven external.

The basic principles I'm applying here is that one shouldn't hamstring a product's performance potential (eg, lack of SSDs, running of 2.5" drives), while at the same time also recognize that the first tier of performance upgunning is shouldn't force one to immediately go external with a Thunderbolt chasis.


The only caveat to all my arguments is that this would leave a gaping hole in the Mac lineup that hackintoshes will rush to fill. I don't think Apple would be too happy with that and that in itself might be the strongest reason to keep the MacPro lineup alive.

Agreed. Frankly, if Apple were to license the OS, they could easily allow this hole to be filled with 3rd party Hackintoshi...but I don't necessarily believe that they'll open this door.

The other alternative is to "wish upon the cloud" in terms of outsourcing a job there to rent CPU clock cycles. That would be a decent business plan approach - - if not for the fact that bandwidth speeds in the USA are horribly slow, which still favor local processing of a job. For example, when I go out on a photo shoot, it isn't unreasonable for me to come back with 100GB worth of memory cards ... how long is that going to take to upload across even a reasonably fast broadband connection? Answer: across a 15 Mbps connection, you're talking a solid 16 hours, and a 45Mbps T3 ... it's still 5.3 hours.

The approach to this question is something that I posted a solution to here a few years ago which is basically to have one's own "Cloud At Home" for processing jobs to, which figuratively could be a rack of minis in the hallway closet...running locally on a Gigabit Ethernet connection should be able to get halfway close to its 125Mbps rating ... but even that's still 2 hours.

A Promise RAID hooked up via Thunderbolt is a pretty badass solution, and is easily upgradeable (and easily movable to, unlike internal drives)...

Sure, Promise on TB does look to be pretty nice, but so too is its current priced tag. Compare the cost of (iMac + Promise TB) to a Mac Pro before deciding.


Hopefully Apple is just going to scale down the tower. Today, we have SSDs and hard drives in 2.5" form factors to keep the size down to a minimum, but stick with the ability to use 4 of those devices.

We all have our list of technologies for what we think would work reasonably well for our own individual needs.

For example, a lot of the work being done on the 'Pro' scale tends to gobble up storage capacity (in addition to RAM & CPU), so I'd not like to see any downsize from 3.5" HDDs to 2.5" HDDs. Yes, I know that we did move down from 5.25" drives years ago and that 2.5" certainly is coming eventually, but 3.5" HDDs are very much a commodity and affordable...and since there aren't 2TB 2.5" drives around today, the "size" trade-off question isn't a 1:1 ratio of 2.5" to 3.5", but is basically twice as many 2.5" drives versus 3.5" ... and don't forget that for externals, this also means twice as many cables and power supplies too.


It's about profitability. Maintaining unprofitable product lines long-term is simply antithetical to business. Shareholders, Apple's board, and investors will be wondering what the hell is wrong.

Guess what *did not* drive record Mac sales this quarter?

Big-a.ss honking aluminum boxes.

The niche that will possibly leave Apple because of this will have little to no impact.

Welcome to the Rise of the Prosumer.

True, but it is also time to invoke "Something Steve Said":

"PCs are going to be like trucks. They are still going to be around." However, one out of x people will need them."
- Steve Jobs, June 2010

The Mac Pro is my truck. And I need a new truck. And probably another one after that.

...The Mac Pro's overall distinguishing feature is its case. Not just the beauty and clever arrangement, but the exceptional build that enables it to run cool and silent even with very hot components. Today, you could fit a Mac Pro's components minus its cooling features inside a case as small as a Mac Mini. Originally built for the PowerMac, because its PowerPC G4 and G5 chips ran really hot, this case cooled extremely well while remaining quiet. However, the power that Pro's are looking for can run on cooler chips these days, dismissing the need for such a case.

There was also a requirement to have high end components running inside the case because no other I/O could run as fast outside of it...Thunderbolt eliminates that problem...

I'll believe that it will still be running as silently as the PowerMacs / Mac Pros have been performing for me, week in & week out when I see it. And that also applies to all of those TB externals ... which (presently) can't be located more than 3 meters away.

I knew this might happen, is a disgrace if it is true. I have bought pro equipment off Apple for years and it is designers and pro users like me who kept Apple going during their dark days. Now how do we get repaid for this loyalty? Told that this part of the business is not profitable enough and so they will just concentrate on the toy stuff. Where will that leave the company in ten years time? No backbone, no cutting-edge users, just fickle consumers...

It appears to be a jetisson of their influential core customers, which is what concerns me greatly. Yes, OS X is still a glass of ice water in Hell, which is why I'm willing to go drop $4K for a big box every few years ... but a "Not At Any Price" marketplace declination forces a reconsideration of my tools. That's part of the reason why I chose Adobe Lightroom over Aperature a couple of years ago: simple risk management for my business interests, in order to be less vulnerable to Apple's whims.

Personally, I've decided: "No iPhone 4S until there's a new Mac Pro".

-hh
 
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Try doing billboard size or even banner size professional print ads on an iMac,

There's people out there who did billboards on an G4 800 eMac. Did it suck? Yeah it sucked. But it got done.

I just don't think people are really paying attention here. Current desktop class processors are close to matching unreleased Server class $1000+ CPUs easily. When Ivy Bridge desktop processors drop at 20% faster than current and future gen server class processors, the value of producing a sub $2000 ivy bridge desktop workstation makes total sense.

I can't justify a machine built with server CPUs just to get a full length GPU PCI-E card. I really hope Apple recognizes that desktop quality CPUs are the new workstation quality CPUs, while everyone else is going laptop.
 
You can always build a much faster and better machine for 1/4 the price of a Mac Pro and put OSX on it. End of story. Should not be hard for people calling themselves pros just because their computer is named "Pro".

You seem confused about various things such as the difference between consumer CPUs and Xeon CPUs and the differences in price.

Here is a challenge. If you are in the US, then I want you to build me this machine for a quarter of $4,148.

I also want direct access to technical support and global repair/replacement for up to 3 years.

One 3.33GHz 6-Core Intel Xeon “Westmere” W3680
3GB (3x1GB) DDR3 ECC SDRAM
1TB 7200-rpm Serial ATA 3Gb/s hard drive
ATI Radeon HD 5870 1GB
Sound Card
Firewire 800 ports
DVD Writer
Keyboard
Mouse
Operating System

So your budget is $1037

If you are in the UK then I want you to build this computer for me for £850 pounds.

It's going to be tricky once you check out how much this CPU costs.

You'll struggle to find the W3680 new these days so please look for a similar chip that will give me similar performance and has similar specifications. I expect the machine to score around 15,500 in 64 bit geekbench.

Thanks,
 
I'm not wrong. Before, you need a "Mac Pro" to run all types of software. That need is becoming less and less as more and more category of software can be run on lesser hardware since it can't keep up. There will even come a time when video editing and 3D modelling will be able to be done on lesser machines. Now maybe not, but in the future it will.

As hardware keeps growing exponentially, more and more tasks can be done on lesser machines. That's a plain fact. I didn't say "All software can't keep up", I was talking software in general.

Tell me I'm wrong now.

But does not change the fact that as time goes on the more powerful machines allow more more and more complex models to be done. I know in engineering the limiting factor is they can get close but still there are limitation of how exact one can get due to the time it would take to calculated it. More powerful the computer the better and larger your models can get in a reasonable amount of time.

In 3D rendering same theory applies.
 
That 25% figure was total desktop sales, not Mac Pro sales. It would include the very popular Mac Mini and iMac product lines. Those are far more popular than the Mac Pro.

Fair enough.

I still think companies, and bloggers, should not be so twitchy about market trends. It's good to be nimble, but Netflix screwed themselves completely by jumping into the cloud in a poorly understood, planned, and executed way. Blackberry also just took a tremendous hit with cloud unstability. There are several similar stories over the last few years. The idea that Apple should become a commodities-only company like Sony was, at the drop of a hat, doesn't seem right to me. Sony had to diversify to reinvent itself and *added* computers to its product portfolio. So I worry a little bit about Apple's lunge to being a cloud services provider (especially after they screwed up MobileMe so badly), or making a lunge move like scrapping Mac Pro (hopefully a rumor only). Some product divsersity is good. The Mac Pro line is lagging? I have an 8-core, 2.93 GHz, late 2009 with a 5870, 12 GB RAM, 2.6 TB storage in three drives for physics simulations. It's a great product. Snow Leopard is a dream with Grand Central managing those cores. The entire Xcode dev kit included in the price (the equivelent Visual Studio setup would add about $2000 to any PC). Before shelving the product line, from which Apple can't return, maybe look at ways to better market it & reduce price point. Right now, Apple doesn't "market" the Mac Pro at all. :apple:
 
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But does not change the fact that as time goes on the more powerful machines allow more more and more complex models to be done. I know in engineering the limiting factor is they can get close but still there are limitation of how exact one can get due to the time it would take to calculated it. More powerful the computer the better and larger your models can get in a reasonable amount of time.

In 3D rendering same theory applies.

Yes, but again, some of these 3D rendering/engineering modelling tasks are peeking and not requiring Mac Pro hardware-level anymore. Stuff is getting sent to distributed environnements as working locally becomes more and more limited and local clients that have tons of processing power are less and less required.

Some tasks will always require Mac Pro like hardware. The thing to keep in mind is that Apple will not sustain it forever as the niche becomes smaller. Look at the Xserve to see that.
 
Would be a stupid move

God, I hope they don't. There may be a day when a laptop can crunch video and big files like my Mac Pro, but I haven't seen it yet.
 
Since you've now revised your argument to "software in general", then you certainly aren't wrong, and I'll certainly agree that the software that most people use will run on much lesser computers, or even iPads and iPhones.

However you were wrong for badly wording your argument then, since you did say "Computing power increases faster than software can keep up." Software. Not some specific software. Software. Just Software. And that statement IS wrong. From games to 3D processing systems, there is plenty of software written for hardware that doesn't even exist yet, and in the case of renderfarms where you have hundreds of machines working together it'll be along time before computing power comes to the point where even one high end computer will do the job, let alone an iPad.

You are 100% correct and well stated.

For those like myself that do heavy 3D work, this will never be enough as I can fully take advantage of anything new that comes out for faster computing, be it CPU, GPU, memory, storage, etc. One system is often not enough either, but how many out there have small render farms and spend $5-10K per system is the question for Apple to answer soon. I hope I am not forced to move to all Windows 7/8 machines, but whatever gets the job done is what I will do.
 
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