iPad mini Apple quietly dropping price of iPad mini by $30?

PracticalMac

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Original poster
Jan 22, 2009
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I am starting to see a lot of retailers list the base, non-refurb, mini at $299, the latest is Microcenter

Before that was Walmart, and I think Target did too.

Apple is, or was, usually tight about prices for its products (edit: even those sold by other retailers), so it is interesting to see the so many sell at $30 off

And it is not the season for discounts.

Discuss.
 
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psylence2k

macrumors 6502
Nov 16, 2012
407
151
I always thought this was the ideal price for it to start off as.

I hope they keep this trend for future models and just start off the base model at $299, it's just such a solid and attractive price IMO.
 

saving107

macrumors 603
Oct 14, 2007
6,376
14
San Jose, Ca
Nope, Apple has not dropped the price.
Re-read the original post, the OP is talking about 3rd party vendors like Walmart, Target, Best Buy and now Micro Center.

So many have begun to drop the price so early into the life cycle of this product, so the OP is asking for us to discuss why this must be and why hasn't Apple stopped them considering they like to keep a tight control on pricing.

Apple also does price match other competitors, so in a way Apple is agreeing to this $299 starting price point.
 

3rd Rock

macrumors 6502
Aug 10, 2012
459
1
Over here
Reported a few days ago Apple was reducing the cost a bit because sales have been slow. Nothing else earth shattering nor is there a new iPad coming out soon either. Look it up ;)
 

AppleRobert

macrumors 603
Nov 12, 2012
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I live at Best Buy and never saw it discounted nor is it now.


http://www.bestbuy.com/site/Apple%26%23174%3B+-+iPad%26%23174%3B+mini+Wi-Fi+-+16GB+-+Black+%26+Slate/6208784.p?id=1218720728257&skuId=6208784

And I just checked Target's website, not discounted there either.

So this is a HUGE ymmv thread.
 
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saving107

macrumors 603
Oct 14, 2007
6,376
14
San Jose, Ca
I live at Best Buy and never saw it discounted nor is it now.

And I just checked Target's website, not discounted there either.

So this is a HUGE ymmv thread.
Then either you live at the wrong best buy or you don't notice things very well, it was on ad last week for Mother's day at Target, the iPad had a $30 (or $40) gift card offer but the iPad mini was reduced in price for $299

Walmart, Best Buy Cut Prices on iPad, iPad Mini
http://abcnews.go.com/blogs/technology/2013/04/walmart-best-buy-cut-prices-on-ipad-ipad-mini/

Best Buy, MacMall drop prices on iPad and iPad mini, 3rd-gen model starts at $315
http://appleinsider.com/articles/13/04/03/best-buy-and-macmall-slash-prices-on-ipad-and-ipad-mini-3rd-gen-model-starts-at-315

there was even a thread on this forum discussing this price drop
http://forums.macrumors.com/showthread.php?t=1578422
 

darngooddesign

macrumors G3
Jul 4, 2007
9,317
212
Atlanta, GA
Yeah, so let's ignore the details in the post and only respond to the title.
"Apple is, or was, usually tight about prices for its products, so it is interesting to see the so many sell at $30 off "

Which implies that Apple is behind the discount, but as I posted their price hasn't changed.

Since Apples price hasn't changed, the resellers are the ones dropping their prices.
 

AppleRobert

macrumors 603
Nov 12, 2012
5,638
1,102
Then either you live at the wrong best buy or you don't notice things very well, it was on ad last week for Mother's day at Target, the iPad had a $30 (or $40) gift card offer but the iPad mini was reduced in price for $299

Walmart, Best Buy Cut Prices on iPad, iPad Mini
http://abcnews.go.com/blogs/technology/2013/04/walmart-best-buy-cut-prices-on-ipad-ipad-mini/

Best Buy, MacMall drop prices on iPad and iPad mini, 3rd-gen model starts at $315
http://appleinsider.com/articles/13/04/03/best-buy-and-macmall-slash-prices-on-ipad-and-ipad-mini-3rd-gen-model-starts-at-315

there was even a thread on this forum discussing this price drop
http://forums.macrumors.com/showthread.php?t=1578422
Some of these links to ads and discussions are not current. Try going to Best Buy and Target now and get the Mini for $299.

Like I said, this whole thread is a BIG ymmv.

The 4th gen was discounted at Xmas, the 3rd gen had been reduced and discussed but most gone at all Best Buy locations.

If anyone ever got a Mini at Best Buy for $299, it probably was a price match. I never saw the price at my store for $299.
 
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AppleRobert

macrumors 603
Nov 12, 2012
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That's true, it's $329 at BB.com
And Target.com as well.

No need to give hope to folks that new iPads are soon on the way because of sporadic reductions so there is little left to discuss as far as I am concerned but if one wants to spin their wheels and drive to Target and BB looking for sales then by all means. :)
 

myrtlebee

macrumors 68020
Jul 9, 2011
2,375
1,467
Maryland
It has been at $299 at Walmart for a while. I got mine the week before Mother's Day. The price should be $299 anyway. Very happy with my purchase at that price.
 

raccoonboy

macrumors 6502a
Oct 22, 2012
918
5
Its recognizbly cheaper to make a mini compare to fullsize so at 299, apple pretty much still make a lot per unit.

im just worry about ipod touch 5 lol. Wish apple could release sales figure separated by items.
 

PracticalMac

macrumors 68030
Original poster
Jan 22, 2009
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Houston, TX
"Apple is, or was, usually tight about prices for its products, so it is interesting to see the so many sell at $30 off "

Which implies that Apple is behind the discount, but as I posted their price hasn't changed.

Since Apples price hasn't changed, the resellers are the ones dropping their prices.
A number of stores have or did offer Minis for less then what Apple set the price for.

In the past Apple was extremely strict about its partners selling for less then the set price (Walmart at one time only managed about $3 off on iPod Touch).

Why is Apple now letting these store offer its products for up to 10% less and then continue past the sales period and not crack down on them?

True it could be just a temporary relaxing of resale prices,
or it could be the start of an eventual price drop.
 

darngooddesign

macrumors G3
Jul 4, 2007
9,317
212
Atlanta, GA
A number of stores have or did offer Minis for less then what Apple set the price for.

In the past Apple was extremely strict about its partners selling for less then the set price (Walmart at one time only managed about $3 off on iPod Touch).

Why is Apple now letting these store offer its products for up to 10% less and then continue past the sales period and not crack down on them?

True it could be just a temporary relaxing of resale prices,
or it could be the start of an eventual price drop.
Correlation does not imply causation.

Maybe Apple is responsible, but you need proof that Apple previously told resellers what they had to sell the iPads for, or maybe they are trying to draw people into the stores and will make up the loss with accessory profits. I'm inclined to believe the latter of the two.
 
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skaterboy

macrumors member
Mar 17, 2011
33
0
I just purchased a mini at Target, they price matched the Walmart price of $299.00. I did notice last week target had them at $299 but they raised the price. I had a 5% coupon and I get 5% from my Target card so it came out to $275 before tax. No complaints. I agree with some of the posts and I'm not sure this late in the cycle I would have paid $329.000. The Walmart price at $299 feels right.
 

JayMysterio

macrumors 6502a
Apr 24, 2010
776
13,578
Rock Ridge, California
Some of these links to ads and discussions are not current. Try going to Best Buy and Target now and get the Mini for $299.

Like I said, this whole thread is a BIG ymmv.

The 4th gen was discounted at Xmas, the 3rd gen had been reduced and discussed but most gone at all Best Buy locations.

If anyone ever got a Mini at Best Buy for $299, it probably was a price match. I never saw the price at my store for $299.
That's true. I got mine at Best Buy for the $299 price, by price matching, not because it's a new price at BB. It's still normally $329.
 

PracticalMac

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Original poster
Jan 22, 2009
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Houston, TX
Correlation does not imply causation.

Maybe Apple is responsible, but you need proof that Apple previously told resellers what they had to sell the iPads for, or maybe they are trying to draw people into the stores and will make up the loss with accessory profits. I'm inclined to believe the latter of the two.
Its common knowledge about the stringent price point ever since Jobs took over. MacMall and MacWarehouse used to sell tens of $ below anyone else, until Jobs took over, then it was exactly the same price of a Mac no matter where you looked.

I have seen some tiny price dips here ($3 or so) and there since then, but ever since Tim took over the discounts have been deeper.

And it does not matter how the retailers will recoup the loss, the fact they are doing about 10% less outside of Christmas time is quite notable. What will happen for Christmas in 2013, 20% off?
 

darngooddesign

macrumors G3
Jul 4, 2007
9,317
212
Atlanta, GA
Its common knowledge about the stringent price point ever since Jobs took over. MacMall and MacWarehouse used to sell tens of $ below anyone else, until Jobs took over, then it was exactly the same price of a Mac no matter where you looked.

I have seen some tiny price dips here ($3 or so) and there since then, but ever since Tim took over the discounts have been deeper.

And it does not matter how the retailers will recoup the loss, the fact they are doing about 10% less outside of Christmas time is quite notable. What will happen for Christmas in 2013, 20% off?
If its common knowledge then you should have no problem providing proof.

I remember Microcenter running deals on Macs even while Steve Jobs was alive.
 
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PracticalMac

macrumors 68030
Original poster
Jan 22, 2009
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Houston, TX
If its common knowledge then you should have no problem providing proof.

I remember Microcenter running deals on Macs even while Steve Jobs was alive.
Why do you discount the obvious?
Apple is well known for maintaining retail price points throughout the life of a shipping product, in spite of retailers' desires to draw customers in with sales on popular items.
...
Apple also monitors its retail partners and has made examples of companies that ignored price maintenance points -- it uses the threat of losing of its extremely popular products to keep resellers tightly in line.
Yes, like you said, very easy to find proof.
Apple's strict Minimum Advertised Price (MAP) policy, which states:
...Minimum Advertised Price (M.A.P.) Guidelines apply to reseller's advertisement of products acquired through the Reseller BTO Apple Store. The M.A.P. price for all BTO product acquired through the Reseller BTO Apple Store is the reseller acquisition cost divided by .92. Any deviations from the Guidelines may result in a reduction in AppleFund and/or Apple Specialist Resource Fund payments.
The frequency of discounts at a time when one typically does not see them seems unusual to me.

Again, is it a blip, or start of a trend?
 

aristobrat

macrumors G5
Oct 14, 2005
12,250
1,322
Its common knowledge about the stringent price point ever since Jobs took over. MacMall and MacWarehouse used to sell tens of $ below anyone else, until Jobs took over, then it was exactly the same price of a Mac no matter where you looked.
IIRC, AppleInsider has been linking to current generation Apple products sometimes being sold for HUNDREDS under, even when Jobs was around.

Seen this page before?

http://appleinsider.com/mac_price_guide/#Current_Generation