Apple 'Racing' to Sign HBO, Showtime, and Starz for TV Service Before March 25 Event

Discussion in ' News Discussion' started by MacRumors, Mar 13, 2019.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Apple has already invited members of the press to an event on March 25, where it's believed the company will reveal its TV streaming service and Apple News subscription service. Today, Bloomberg has shared a few new details about the upcoming event, suggesting that Apple may preview new Apple Pay features and that most of Apple's original TV shows will miss the streaming service's launch window.


    Additionally, Apple is said to be "racing" to secure movies and TV shows from partner companies ahead of the event. According to people familiar with the matter, Apple is offering concessions to partners in order to get deals done by a Friday deadline. These include HBO, Showtime, and Starz.

    "At least a couple deals" are expected to close by Friday, but it's unclear if Apple will get all the programming from outside media companies that it wants for its streaming service.

    Today's report claims that most of the shows and movies on the streaming service at launch will be from outside partners, not Apple's own shows, so the company is attempting to ensure that there is plenty of content to entice customers to check the service out.
    The idea of an Apple services bundle is also brought up again in today's report, with Bloomberg's sources stating that Apple could offer the TV service and Apple News service at a discount for anyone who subscribes to both.

    Lastly, Apple might take time to detail the company's iPhone-connected credit card, built in partnership with Goldman Sachs. Code named "Project Cookie", Goldman Sachs is said to have nearly 40 people working on the Apple deal, while Apple's side is being led by the Apple Pay team.

    To find out more information on what might be announced during the March 25 event, check out our What To Expect guide.

    Article Link: Apple 'Racing' to Sign HBO, Showtime, and Starz for TV Service Before March 25 Event
  2. johnyslats macrumors 65816


    Mar 14, 2012
    Leeds, UK
    No doubt Project Cookie will be US only. Really does take the biscuit!
  3. entropys macrumors 6502a


    Jan 5, 2007
    Brisbane, Australia
    Project cookie would be the more interesting thing, but US only of course.
  4. itsmilo macrumors 68030


    Sep 15, 2016
    The only game changer they could possibly offer but will never happen would be to offer their whole iTunes movie and tv catalogue including new releases and brand new episodes as part of their streaming package.

    It took Music Labels long enough to get it. Now studios are going the opposite direction by offering multiple platforms and expecting people to pay

    Maybe some day
  5. Eduardo1971 macrumors 65816


    Jun 16, 2006
    Lost Angeles, Ca. usa
    I’m actually really looking forward to see what Apple unveils.
  6. swingerofbirch macrumors 68040

    Oct 24, 2003
    The Amalgamated States of Central North America
    I keep thinking of Microsoft in the 90s when they entered any field where someone else started to get a foothold because they might lose out. When Grolier Encyclopedia CD-ROMs became a thing, Microsoft had to come out with Encarta.

    Does the world need one more way to get HBO?

    iTunes and the iTunes Music Store were a real contribution.

    Apple Pay is as well.

    But not Apple Music. And except for original programming, which is just a way to lock people into your service rather than the plethora of other choices, I don't anticipate them doing anything interesting in video.

    It's just to be in that space.

    I think the industry is more interesting when everyone does what they're best at rather than trying to do everything. I don't think you can argue there is some hole in the television market that's being unmet, just like there wasn't in music streaming before Apple Music.
  7. Sasparilla macrumors 65816

    Jul 6, 2012
    You really think? They already have an Apple Visa with Barclay's...and at least here in the U.S., Goldman's doesn't have a good reputation after what they did helping create the financial crisis and willingly selling their customers "products" they knew were going to become worthless and as a company betting on everything blowing up to profit off of the coming calamity.
  8. AdeFowler macrumors 68020


    Aug 27, 2004
    Content from HBO and Showtime would certainly sweeten the deal, but I'm not sure I can justify having Netflix and Apple's offering (whatever that may be called... Apple TV?)
  9. DNichter macrumors G3


    Apr 27, 2015
    Philadelphia, PA
    I am not sure I see the service as very compelling at this point. I'll wait to see the presentation, but I have always hoped for streaming of iTunes TV Shows and Movies, along with live TV and original programming. I don't really need a bundle of other services, but we'll see.
  10. danieleilertsen macrumors regular


    Jun 1, 2016
    Oslo, Norway
    So, call me stupid, but how is this different from today? Will the main annoucement on the 25th be that you now dont have to be auto duided to a new app when viewing stuff within the apple tv app?
  11. macsrcool1234 macrumors 65816

    Oct 7, 2010
    why would they bundle tv + news? wouldn't it be better to bundle tv + music?
  12. newdeal macrumors 68020

    Oct 21, 2009
    Tim Cook sure loves these recurring subscription fees. Unfortunately that sort of service often can't be differentiated from other companies and since other companies are willing to harvest your data and sell it (which most people are oblivious to) they can do the same thing for cheaper
  13. MandiMac macrumors 6502a

    Feb 25, 2012
    Why not TV, Music, News and iCloud Drive? Pay once for the whole family?
  14. smaffei macrumors regular

    Jun 5, 2003
  15. djlythium macrumors 6502a


    Jun 11, 2014


  16. TobiWahn_Kenobi macrumors newbie


    May 7, 2018
    Apple can't even provide TV series in Austria since forever, can't provide ApplePay, can't bother to make Siri on AppleTV available so why the hell does anybody think this will in any way take off? Probably USA only and limited at a higher price tag.
  17. smaffei macrumors regular

    Jun 5, 2003


  18. horsebattery macrumors 6502

    Sep 24, 2013
    Does Apple TV still lack the ability to automatically play subsequent episodes of a TV series? That was probably my biggest gripe years ago, which rather sours my expectations for their new streaming service.
  19. axlpicanha macrumors newbie


    Apr 2, 2018
    Exactly what I was gonna say, word for word. Here’s a prediction for everyone:
    - US only (for some stupid reason, just like news)
    - PG13 shows only, highly curated by Apple’s execs, hence boring
    - Content controlled by Apple’s diversity and political police
    - Did I mention boring?

    I swear I want to be wrong but Apple’s been a ton of disappointments in a row. AirPods and HomePod have been my only hopes that Apple’s future might be bright. All the rest is just overpriced nonsense.
    I have the XS Max, think its a great phone, if it didn’t cost 1300€. Maybe around 900€.
    Also have a 15 inch MB Pro (2017). Same thing. 3399€, is really worth 2000€.
    My bad: iPad Pro is definitely amazing. Love it. Still missing Final Cut Pro and Logic (I can’t even begin to understand why...)
    --- Post Merged, Mar 13, 2019 ---
    No. Netflix for example does this on the Apple TV
  20. Adam Warlock macrumors regular

    Adam Warlock

    Jun 22, 2016
    Apple TV streaming for only $49.95 USD per month for our Basic package, a paltry $69.95 for Pro and a mere $99.95 for Sooper-Dooper Premium! Our most magical product ever! Trust me! LOL
  21. rmsanger macrumors regular

    Jul 23, 2014
    Will it work on a ROKU? We are a ROKU family.
  22. dmylrea macrumors 68030


    Sep 27, 2005
    HBO, Showtime and Starz add exactly ZERO desire for me. Every time our provider, DirecTV, has a "free weekend" of any of these, we find absolutely nothing we want to watch! Just the same old crap that's been around for years and years. Of course, HBO has GoT but that's not for us and certainly a single series isn't worth the monthly cost, even if it was.
  23. nfl46 macrumors 604


    Oct 5, 2008
    HBO is crucial! I'm sure Game of Thrones will break records next month.
  24. dmylrea macrumors 68030


    Sep 27, 2005
    Why? If you're into GoT, you already have HBO. Adding yet another way to get HBO (how many ways are there now?) isn't going to do anything to GoT viewership, IMO...
  25. apolloa macrumors G4

    Oct 21, 2008
    Time, because it rules EVERYTHING!
    So I presume Apple will be directly competing against HBO and demand a 30% cuts of HBO’s profits through its Apple TV app?
    But having said that isn’t the app already on the App Store?

Share This Page

86 March 13, 2019