Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
The price increases clearly seem to be due to exchange rate changes. The increases are keeping prices inline with U.S. prices.

The new pre-tax prices in Japan are as follows compared to current pre-tax U.S. prices:
iPhone 17 Pro Max is around ¥195,727 or $1,202 USD. Same phone in U.S. is $1,199.
iPhone 17 Pro is around ¥177,090 or $1,090 USD. Same phone in U.S. is $1,099.
iPhone 17 Air is around ¥161,636 or $995 USD. Same phone in U.S. is $999.
iPhone 17 is around ¥129,818 or $799 USD. Same phone in U.S. is $829.
iPhone 17e is around ¥98,000 or $603 USD. Same phone in U.S. is $599.
iPhone 16 is around ¥113,455 or $699 USD. Same phone in U.S. is $729.

It's not uncommon for Apple to adjust prices (up or down) due to notable exchange rate changes.
100% agree. And Apple is not alone in adjusting pricing due to currency exchange rates, a lot of mfgs do
 
  • Like
Reactions: arc of the universe
It's share price was the most expensive in the world today, or it was the highest valued company in the world, and they have raised priced on iPhones and all services.. yeah seems about right. Doesn't matter if it is exchange rates or not we all know iPhone price rises are coming September.
 
over the last two decades or so, apple has done a good job of setting a budgeted jpy/usd exchange rate for the coming year for its products its launching over the coming year. and although there have been mid-year corrections they have been rare. this year is different, the JPY is predicted to weaken even further.

but the bright news might be that if the JPY stays within the current band, then we may be getting a peak at the retail price of the 18, 18Pro, and Air2 models to be launched in japan within the next 3-10 months. it depends on if these increases also are factoring the price of RAM.

apple loves to be able to say something like "we've kept the same retail price" in its keynotes. so raising it now, factoring in both exchange and RAM will allow them to market the new models using the same marketing language as usual.
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.