Don't worry, they will invent the technology in the next WWDC under some cheesy name like "Magic Search" or something like that.
Isn't that revolutionary? Can't innovate my a$$.
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Apple Ramps Up Hiring of Generative AI Experts
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Don't worry, they will invent the technology in the next WWDC under some cheesy name like "Magic Search" or something like that.
Isn't that revolutionary? Can't innovate my a$$.
Really? Why would you let something as mice-nuts and innocuous as emojis (which Apple doesn't even develop) drive you to the point of "losing it" ?
That sounds very unhealthy.
Speaking for myself, I can't think of anything less significant than emojis affecting my life, in any manner.
I concur with those who argue that this post is clickbait because any rational analysis of Apple would recognize that there is much evidence that Apple has been focused on AI and machine learning for years. Their hardware has dedicated processors just for on-device machine learning. The just-announced accessibility features targeted for iOS and iPadOS THIS year include on-device AI personalized voice generation and real-time augmented reality language processing for signs and text for the visually impaired.
The fact that Apple hasn't introduced a chatbot is a lazy proxy for saying Apple is behind in AI or machine learning. However, the evidence that Apple is increasing the hiring of engineers in the field can mean that Apple plans to introduce even more AI products or is ready to productize some of the R&D.
The fact that Apple hasn't introduced a chatbot is a lazy proxy for saying Apple is behind in AI or machine learning. However, the evidence that Apple is increasing the hiring of engineers in the field can mean that Apple plans to introduce even more AI products or is ready to productize some of the R&D.
Apple can surely afford to be aggressive in their efforts, and to fail in a few of them even. I feel like Tim has been investing too much in markets that they will have a hard time competing, one if them is autonomous vehicles, the other is augmented reality.
Tim Apple has invested a lot in what I would say are mediocre services too. Yes, the only reason Apple services (TV, News, etc.) have not failed miserably is because of Apple's large user-base and brand loyalty, but these services alone have little to offer compared to the competition.
The papers that showed how to do chatGTP are public ally available. So are those about stable diffusion or even control net. Apple can make up this ground pretty fast if they throw the resources.
Apple is never the first, but usually lets others fumble their way through then figures out a solution that ends up owning the market.
Must be a late but great deal. They're good at those :3
Apple is hiring for at least a dozen new experts in generative artificial intelligence amid rumors that the company is stepping up its work on AI.
You actually bring up a good point about the possible future of OpenAI. When it comes to the software side of AI, they have already claimed a top spot. The question is will they stop with software or will they eventually branch into hardware?
An Open AI smartphone running their own custom OS based on the latest AI tech would be a worthy competitor against iPhone and android. In fact, a device like that could trigger the next big evolution in a smartphone market that has seemingly plateaued in advancements.
Definitely food for thought.
Welcome to MacRumors. Way too many suggestions what "Apple needs to..." and other posts of the like to take the comments here seriously.
Read this 👆. Apple calls AI as Machine Learning… thats the only difference. They have deployed this week a model that can mimick your voice IN DEVICE, not a server like elevenlabs.ai, it has multimodal recognition IN DEVICE, and it was the company that has acquired the most AI companies out there for the last few years.
Microsoft and Google are companies known for reacting quickly, and they did, but their reactions also show that they didn't really see the "explosion" of ChatGPT coming either. Apple reacts more slowly, but just because they haven't released their own chat-bot yet doesn't mean they aren't working on incorporating generative AI into their ecosystem. The problem with Siri is that it's a privacy-oriented walled-garden, like everything else Apple. That model doesn't translate well to generative AI/LLM because they need a huge corpus of written material to work with, and that's best with the server model that ChatGPT uses. In either case, I think we're going to see more AI from Apple and a major revamp of Siri coming soon.
Like the butterfly keyboard......
Very well-reasoned. Refreshing. Thank you.
Yep. And I feel like this means we won’t see any new features for Siri at WWDC and not for a long while.
Siri != Apple's AI efforts. That's one small part of it. AI is in Apple Photos. Apple's "Neural Engine" (separate processor as far back as the iPhone X) is doing AI/machine learning things. AI is a big part of the Apple Watch algorithms for detecting sleep cycles and calculating body temperatures, etc. You don't see most of Apple's AI work because it just works for the most part. There's a lot more it could and will do.
Much of this might not be "generative AI" but that's just one form of AI. It's an exiting form with huge potential but Apple has also been working on natural language models for years (e.g., https://developer.apple.com/videos/play/wwdc2018/713/).
If Apple means business here, they should retire the Siri brand entirely.
Probably the same reason a stranger on the internet caused you to spend your valuable time to reply to a hypobole.
ChatGPT is most certainly smarter than the average Macrumors poster. Probably myself included.So many commenters here?
I am not an investor, but I am going to lose it If the only thing they do to Siri is give it another new voice.
I’m surprised at how many idiotic comments there are here. AI/ML is not a new thing, and all of the big tech companies, including Apple, have utilized it in their products to some extent for many years. The only difference now seems to be the hype and fomo at play. How will Microsoft and Google make money with this tech? Because if this is “the next big thing”, where will the profit come from?
“This is what we believe is the next step in VR. We call it Apple Reality Pro.” “Yeah yeah that’s great Tim but come over here and look at this AI model!”
I disagree. The Siri name is a valuable brand even with all its faults. Get a crack marketing team to market all its wonderful new features and capabilities (assuming it gets some) , but keep the name.
Because people are just now looking for these job listings. If these listings would have appeared last year (and maybe they did, I don't know) MacRumors wouldn't have made an article about it. Nor would you or I have known about this.
Unless you work in Apple's R&D, you have no solid idea what's going on.