This has possibly been the best post I've read on here... so many contrasting views.
Apple is a company people love to hate, or hate to love, or just love and think they can do no wrong (Fanbois). I used to dislike (note dislike not hate) Apple, now I don't but at the same time I don't love them, I think some of their products are great (iPhone, iPad ((iPad not as revolutionary as most think))), some are MASSIVELY over priced (Mac Pro for example), some are pointless in my opinion MacBook Air (some will moan or -1 me for that, until they beef it up, thats my view). Fact is, Steve Jobs has done a great job doing what he's done however as someone has already pointed out, it will stop sooner or later. I can tell you from fact that *most* Apple resellers won't make alot of money on Apple products and that they make their money on accessories, on service and on support. NOT from selling Apple products, Apple keep virtually all the margin themselves.
I wouldn't say ignorant no... but lets be brutally honest, people using or buying Apple products (on the most part) are less tech savvy, and they buy it because they like the simpliscity, the great designs they come out with, the walled garden effect and not being able to really screw things up on their devices - take the iPhone for example a product I love, but I also hate for the way it is restricted, if I want to bluetooth a friend a picture I can't... if I want to download a video clip from a website I can't... if I want to watch a flash animation I can't... the bluetooth and video download I understand, Apple respect copyright holders (with music and video very well @ least). But flash IS needed on Apple devices, HTML5 might be big in 5 years time, but its not prevalent fully yet.
My 2 pence (as I'm English), now rip me to shreds all the forum trolls out there lol