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Apr 12, 2001
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Apple last week sent out a mailing to neighbors of its planned Apple Campus 2, a massive new facility on the site of an old HP campus in Cupertino that is set to host 13,000 workers. The mailing offers details on the project, solicits feedback, and asks whether neighbors will support the project either in person at public meetings or by writing letters of support.


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In the mailing, Apple touts how the project will enhance the neighborhood around the campus, from both functional and aesthetic perspectives. Apple notes that the project will bring upgrades to streets and sidewalks in the area and add more than 2,000 trees that will replace acres of parking lots with green space. Apple also emphasizes the environmental side of its efforts, from a commitment to 100% renewable energy including a massive solar installation to water reclamation and improved drainage.


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Apple does note that the campus will not be open to the public, although many of its planned improvements will impact neighbors. The plan has not been without some controversy, however, as some critics have spoken out against the project design, the closed campus, and the amount of traffic it will bring to the area.

apple_campus_2_response_card.jpg
Apple's timeline calls for the City of Cupertino to review and approve the campus plans later this year, with construction to begin immediately following approval and the first move-ins planned for 2015.

(Thanks, Hansen!)

Article Link: Apple Reaches Out to Cupertino Neighbors Regarding 'Campus 2' Plans
 
There should be an option where the person can check off they are NOT in support of the campus.....

Oh wait, I forgot, Apple doesnt believe in choice. lol
 
Wow, they aren't even accepting negative feedback? I mean, it looks amazing (no surprise), but I guess I shouldn't be surprised either that they not only don't like criticism, they also won't accept it.
 
If I lived in the area, I wouldn't be too happy about the closed campus aspect. To me that sounds like a fence will have to surround the entire property.
 
Wow, they aren't even accepting negative feedback? I mean, it looks amazing (no surprise), but I guess I shouldn't be surprised either that they not only don't like criticism, they also won't accept it.

If I was Apple, I wouldn't accept criticism.

I'm Apple, who are you? What impact have you made on society? Let me build my awesome building.
 
I'd like to work for apple and at that campus but I doubt they pay their devs a high salary, like $250k/year.
 
If I lived in the area, I wouldn't be too happy about the closed campus aspect. To me that sounds like a fence will have to surround the entire property.

I wouldn't expect to be able to walk into random office buildings. I think the problem here is that Apple is advertising this as a gift to the community, while in actuality it's a private business campus.
 
yeah, you know what i actually think the choice offered by those three checkboxes is pretty disgusting.
 
There should be an option where the person can check off they are NOT in support of the campus.....

Oh wait, I forgot, Apple doesnt believe in choice. lol

I think that option is selected by not returning the card. :apple:
 
There should be an option where the person can check off they are NOT in support of the campus.....

Oh wait, I forgot, Apple doesnt believe in choice. lol
Doh.

That option is sending a letter with no options checked, and your comment in the comments section.
 
There should be an option for "I will support you if, and only if, you give my household free Apple gear for the rest of our lives".
 
I can't believe Jobs was fooled into thinking this spaceship would be a good design. If Apple wants to attract the best talent to work on their products, they should locate their campus in a lively city center -- not a suburban office park.
 
It looks soooo nice. I'd honestly consider traveling there just to check out that building (even if it's from a distance, only, lol). It's incredible.
 
Closed to the public? Thats pretty lame. I hoped they would've had some sort of mini Apple museum in there like intel does.

Stupid move.
 
I can't believe Jobs was fooled into thinking this spaceship would be a good design. If Apple wants to attract the best talent to work on their products, they should locate their campus in a lively city center -- not a suburban office park.

That kind of thing is a personal preference. It will attract some, dissuade others.

I dislike the commute involved in going to a city centre, and like greenery on a lunchtime break.

Nice looking building, you'd never get that in a city centre where you have to build up rather than out because of land cost.
 
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