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Apple Reaches Out to Cupertino Neighbors Regarding 'Campus 2' Plans
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You seek out feedback and criticism at the design stage. The new campus isn't at the design stage, it's at the approval stage, where Apple is looking for a "yes, proceed". They're savvy enough to know that they may get a "proceed after making these changes" answer, but the goal is a straight approval.
So, this document is Apple going directly to the citizens of Cupertino, "this is why this is a plus for you", and hoping to build a list of "these people living in Cupertino (you know, the people who can vote you in or out of office) want it built." It's an info dump and building the list. The comments/questions will be reviewed for "is there a concern we can show why it's already addressed" and favorable quotes to pass on to the Cupertino City Council, but if the team isn't utterly incompetent, they already know every negative comment that will be included. And they've got no interest in providing the city council with a list of those opposed to the project.
First off, Apple isn't the one that's going to be counting the "votes." These cards are for people to let Apple know if they want to support it, or to send in comments. That way Apple can say, "We received xxx cards with positive responses," at the meeting. If people oppose the project, they need to attend the meetings and let their voice be heard, just as it would be with any city/county planning commission. The real difference here is that Apple reached out to the community to try to get their support. Most companies don't, they just go ahead with the meetings and hope a bunch of vocal people don't show up against them.
The cost of acquiring the necessary real-estate in an urban center and transforming it into an acceptable workspace for a company like Apple would be astronomical.
The best talent will go where they're paid the best and have the opportunity to work on things that interest them. I don't think a company as big as Apple needs to appeal to the urban hipster crowd in order to attract a top-flight workforce.
Great campus...or greatest campus?
I'm waiting for that guy to show up here who thinks there's "no pay off" to renewable energy.
Actually, at the original meeting when the plans were revealed, Steve said that it would have been cheaper for Apple to abandon Cupertino, but as they considered it a rich part of their heritage and culture they chose the more expensive option.
Plus, I doubt Apple would have a problem attracting talent, even if they were located in the middle of the desert!
Well then it's a ridiculous system. If, to show your support you need to check a box and to show your opposition you need to attend a bunch of meetings then of course they're going to get stronger support than opposition.
And I don't see how Apple reaching out for support makes this any more democratic? This is exactly the point - they're reaching out for support but only support - not critical feedback.
And the 'counting the votes thing'? I was making a point to the guy who said you could show you were against it by not returning the card. Because I think that is simply untrue.
QFT.
I can't believe the amount of people who actually think Apple cares about negative feedback at this point. Why would they? All they want is approval, negative feedback isn't going to get them approval.
You wouldn't want to revive the person you killed at your murder trial, would you? Stark comparison, but same concept.
I'm sure the City Council will consider that.
But if you think those groups opposed to the building (either because of the building per se, or because of other complaints they have against Apple) aren't doing the same thing, "Return this if you want to speak out against the ugly behemoth that corporate giant Apple wants to impose on your city", you're naive.
This isn't a poll, put together by the City Council to see what the public thinks. This is a campaign, put together by the advocates of one side of the issue. Mailings sent out by the Obama campaign won't include a way to express your support of Romney (or vice versa).
I like how people are mad it's not open to the public.
Oh, I'm sorry. My office isn't open to the public either, do you have a problem with that? The Apple campus here in Austin isn't open to the public, and neither will the one they build right next to it. Pretty sure Google and Facebook's Austin offices are closed to the public too. What a shame.
Oh, I'm sorry. My office isn't open to the public either, do you have a problem with that? The Apple campus here in Austin isn't open to the public, and neither will the one they build right next to it. Pretty sure Google and Facebook's Austin offices are closed to the public too. What a shame.
The buildings in the current campus are closed to the public, but anyone can drive through, look at the buildings, the icon artwork (if that's still around). With the new round design, anything on the interior is unaccessible to the public.
If everything continues as usual SAMSUNG, Microsoft and Google are already building similar headquarters.
Better check all the building permits in Cupertino.
Better check all the building permits in Cupertino.
Congestion=commerce. Increased municipal tax base. When city needs enhanced public transportation systems, build enhanced public transportation systems.
It's not just the "tress" misprint, but the fact that it's not even a sentence! How about "...more than 2,000 trees by replacing...". Heck, if I can do it on my piddly iPhone screen then surely....
Actually everyone who works there are from another planet and they are building a space ship to get back home. Call out the Men in Black!
