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Apple Registers 'xrOS' Wordmark Ahead of WWDC Headset Unveiling

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Apple has registered a wordmark for "xrOS" in New Zealand, the first time the company has indirectly revealed both the name of the operating system for its upcoming headset and the official font and styling that accompanies it.

xros-wordmark.jpeg

Spotted by Parker Ortolani, the xrOS wordmark registered with the New Zealand Intellectual Property Office shows that Apple will use its San Francisco typeface in xrOS marketing, just as it does for macOS, iOS, watchOS, and tvOS.

"xrOS" is meant to stand for "extended reality." Extended reality represents both the augmented and virtual reality functions the headset will support. The name was already confirmed by internal Apple sources last year via Bloomberg, and Apple has also been trademarking xrOS in several countries through a hidden shell company.

Apple internally called the headset software "Reality OS" or "rOS" when it was in development, but with a launch approaching, it ultimately decided to update the public name to the less generic "xrOS" name.

xrOS will have an iOS-like interface that will feel immediately familiar to Apple users as it will resemble the look of the iPhone and iPad. There will be a Home screen with app icons that can be rearranged, as well as customizable widgets.

The headset will have new versions of existing apps like Maps and Messages, which have been redesigned for an AR/VR experience. Apple is also creating a software development kit so third-party apps can be created for the headset.

Apple is expected to unveil the headset to the public during its WWDC keynote event on Monday, June 5. For everything we know about the device, click the roundup link below.

Article Link: Apple Registers 'xrOS' Wordmark Ahead of WWDC Headset Unveiling
 
Article Link
https://www.macrumors.com/2023/05/16/apple-registers-xros-headset-wordmark/
Last edited:
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It could just be someone looking to make money selling it back to Apple. Like those who buy up web addresses they think people are going to want.
 
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MacRumors said:
xrOS will have an iOS-like interface that will feel immediately familiar to Apple users as it will resemble the look of the iPhone and iPad. There will be a Home screen with app icons that can be rearranged, as well as customizable widgets.
Click to expand...

Oh no.. Hopefully the icons won’t be forced into a grid!! 😱


The headset will have new versions of existing apps like Maps and Messages, which have been redesigned for an AR/VR experience.
Click to expand...

And we hope those apps have been redesigned in iOS to keep the look consistent throughout Apple’s ecosystem!!
 
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TheYayAreaLiving 🎗️ said:
Even the name “xrOS" sounds ultra-premium and expensive. It does remind me of iPhone XR.

www.apple.com

Apple introduces iPhone XR

Apple today announced iPhone XR, integrating breakthrough technologies from iPhone XS in an all-screen glass and aluminum design.
www.apple.com
Click to expand...
Apple has decided to short change its basic iPhone even more by making the whole of iOS a 'Pro' feature.
 
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MacRumors said:
Apple internally called the headset software "Reality OS" or "rOS" when it was in development, but with a launch approaching, it ultimately decided to update the public name to the less generic "xrOS" name.
Click to expand...

I don’t think it’s because it was less generic; I think ‘extended reality’ was chosen because it more accurately reflects what the device/platform is about – extending our existing reality to enhance it.

‘Reality OS’ could have implied that the device’s reality is more important than our actual reality – and would have come off as grandiose. Presumably Apple’s initial internal naming went through the marketing division’s processes.
 
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orbital~debris said:
I don’t think it’s because it was less generic; I think ‘extended reality’ was chosen because it more accurately reflects what the device/platform is about – extending our existing reality to enhance it.

‘Reality OS’ could have implied that the device’s reality is more important than our actual reality – and would have come off as grandiose. Presumably Apple’s initial internal naming went through the marketing division’s processes.
Click to expand...

Also, the device is supposedly more about augmented (AR) than virtual (VR), so eXtended as you mention represent it better I guess.
 
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How cool to support an iPhone from 2018 with its own operation system! Google would never

xrOS will have an iOS-like interface that will feel immediately familiar to Apple users as it will resemble the look of the iPhone and iPad. There will be a Home screen with app icons that can be rearranged, as well as customizable widgets.

This is already drives me mad on AppleTV using a remote control. I cannot imagine doing it precise enough with my own hands on a floating "screen" unless you are a doctor.
 
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