Apple Reignites Talks With OpenAI About Generative AI for iOS 18

[Love-hate 🍏 relationship]

Please don't make it generative or degenerative, but actually something useful and more into summaries and usefulness

 

[Love-hate 🍏 relationship]

Gotta love how they'll reserve it for iphone 16 series whilst using cloud models

 

[AndiG]

You have to get the whole thing. There are only a few companies capable of doing such a thing, like OpenAI/Microsoft, Google and Meta. Some smaller companies like Aleph Alpha are also noteworthy.

But what you don‘t read is the name Apple. Tim turned Apple into a boring phone company.

 

[smulji]

Says who?



Of course he promises that because if don’t they will fall further behind.

You mean the stock price will fall further behind

 

[AndiG]

We built a very robust AI service using the OpenAI LLM via their API. It took less than two weeks working part time and is extremely good. Apple has orders of magnitude more engineers than we do — it's not *that* hard for good engineers. They're probably negotiating costs, token volume, SLAs, etc. They may even have deeply technical and mature POCs already and just discussing scale, etc.

Apple is very arrogant when it comes to negotiations and OpenAI doesn‘t need Apple.

 

[maxoakland]

Working with that evil company would be a mistake

 

[TJ82]

First mover advantage has benefitted Open AI immensely in being able to scrape news and other websites.

Many have protections against it at this stage like The Guardian. Apple has the cash to license use of this data but it will come with covenants.

Maybe Apple doesn’t need their own LLM. Never liked Siri or Apple Maps. Better alternatives today even after a decade of development.

Unless regulators step in Microsoft will seek increasing control over Open AI in the years ahead.

 

[wigby]

Pathetic effort by Apple. 3 TB company can’t build their own LLM? Instead Tim Cook all in on the failed Vision Pro. What a mess.

A lot of that $3T came from giant payments from Google just to make their search engine the default and Apple had to do nothing. Making their AI partner the default for Siri is probably worth another trillion dollars for Apple and they won't to do that much. Doesn't sound like mess to any company or shareholder that values revenue and profits.

 

[TJ82]

A lot of that $3T came from giant payments from Google just to make their search engine the default and Apple had to do nothing. Making their AI partner the default for Siri is probably worth another trillion dollars for Apple and they won't to do that much. Doesn't sound like mess to any company or shareholder that values revenue and profits.

You truly believe Open AI are going to pay Apple a trillion dollars?

 

[Jim Lahey]

I'm no software developer but given that iOS 18 will be in the public's hands in less than six months, I'd guess that if Apple are still contemplating license agreements and core technologies then they might be cutting it a bit fine 😆

 

[AndiG]

I'm no software developer but given that iOS 18 will be in the public's hands in less than six months, I'd guess that if Apple are still contemplating license agreements and core technologies then they might be cutting it a bit fine 😆

So what does a $3T company do? It has no cloud and no data. It develops a VR headset and fails. It doesn‘t fix Siri for a decade, ignoring generative AI. And in the end it realizes that it will fail, if it doesn‘t integrate this technology in its products and desperately tries to license and buy this technoloogy from other companies.

Shame on you Apple.

 

[svish]

Eagerly waiting to hear all about it at WWDC

 

[AlexESP]

A lot of that $3T came from giant payments from Google just to make their search engine the default and Apple had to do nothing. Making their AI partner the default for Siri is probably worth another trillion dollars for Apple and they won't to do that much. Doesn't sound like mess to any company or shareholder that values revenue and profits.

Nothing of that $3T comes from Google. That’s market cap, not revenue. And even then, it’s not a big part of it.

 

[AlexESP]

So what does a $3T company do? It has no cloud and no data. It develops a VR headset and fails. It doesn‘t fix Siri for a decade, ignoring generative AI. And in the end it realizes that it will fail, if it doesn‘t integrate this technology in its products and desperately tries to license and buy this technoloogy from other companies.

Shame on you Apple.

Cloud and data have nothing to do with Apple’s business model. So I don’t see why Apple should invest in that, more than as an enabler for user-oriented features.

 

[MuppetGate]

Stopped reading when Gurman’s name popped up.

 

[allenvanhellen]

Don’t need generative AI in the system. I need Siri to understand what I mean and be able to do it. I’m trying to use my phone more efficiently, not cheat on school essays.

 

[No5tromo]

Don’t need generative AI in the system. I need Siri to understand what I mean and be able to do it. I’m trying to use my phone more efficiently, not cheat on school essays.

"Here's what I found on the web for No Cheetos Cool Essays"

 

[DelayedGratificationGene]

What I hope Apple will announce:

• On-device gen AI: free
• Apple's Cloud-based gen AI: included with iCloud+
• Support for third party gen AI, such as Google, Meta, and OpenAI

It’ll be free but almost 100% you’ll have to upgrade to 16 Pros to get it

 

[klasma]

It’s a complete disgrace that Apple doesn’t have their own tech to use here.

A lot of tech in iPhones isn’t Apple’s own tech, but comes from suppliers, and a lot of what is Apple's own tech actually comes from acquisitions of small innovative companies. They can't buy OpenAI or Google, so they have to use them as suppliers.

 

[AndiG]

Cloud and data have nothing to do with Apple’s business model. So I don’t see why Apple should invest in that, more than as an enabler for user-oriented features.

Cause that is where all the tech is moving to? And Apple claimed itself it wanted to turn into a service company. For Apple TV, Apple Music, AI you need cloud infrastructure and huge datacenter.
Also another next big thing is IoT, but Apple ist nit present, it has no IoT hub. Its OS knows nothing about containers. Apple is falling behind all others really badly.

Apple focussed on the iPhone only for too long.

 

[everlast3434]

I don’t need AI in my phone.

 

[jonnysods]

I hope not. I don’t want my iCloud contents to be used for training GPT.

Valid point I was thinking more of all the stuff out there, not my own.

 

[AndiG]

I don’t need AI in my phone.

you have already. When you select text in a photo, copy subject it is AI. When you take a photo you use tiny smartphone camera lenses + AI. Also Siri is somehow and a very bad AI. When you use Instagram or other app, there is an AI system working in the background that decides, what you‘re gonna see next.

May you think of AI and have a misinterpretation towards something like ChatGpt?

 

[Darajavahus]

wow they panic looking everywhere to find good ai something to not be left too far behind 😂
will see if next ios and macos will be a big disappointment or unexpectedly they will have some awesome ai features 🫡

 

[Apple$]

I feel it’s too late to even have a conversation with OpenAI about this. Hopefully Apple can figure out something and release new AI features like a photo eraser or improved Siri.