The only way to obtain applications for iOS devices.
Yep. It's the only way to access over 100 million iOS devices, straight away, in one store with no hassle. It's the most successful software "store" we've ever seen.
If your application is successful the benefit from succeeding in such a store is huge. Especially a store thats has over 10 billion individual downloads. A store that is associated with one of the most successful brands of the last decade & has a customer base that is envied throughout the industry.
So right off the bat you've answered your own question. That is the benefit that companies get from having their content on the app store. Unless of course you want to pretend these companies would have this revenue stream available if it weren't available?
If you charge for your app, like any other store you have to pay for that privilege. You don't see companies demanding that Walmart sell their product for free so they can receive all the profit do you?
If you don't charge for that Application Apple are generous enough to let you do it for free. If you're selling content within that Application and taking advantage of the user base Apple's platform provides you should expect a cut of that to go to Apple. Just like if you sell magazines in a news agents, rent films in blockbuster or buy absolutely anything in the real world.
You may not agree with that but thats how Apple's system works and there's obvious benefits to the companies selling content on iOS devices other than Android for example which hasn't got the same ecosystem Apple has.
Sure these companies would love to bypass Apple and have all the profit themselves but it doesn't work like that in the real world and nor should it in Apple's ecosystem.
How is this a comparison? Apple actually hosts content on the app store, so the cuts make sense there. Apple doesn't host content from IAP so they're trying to get a cut for doing nothing.
Precisely because of the above. Stores don't open for products to have a roof over their head.
Your previous post cited Netflix and looking from the outside it appears that Netflix made a deal with Apple to have their content on the app store. What they actually pay is a mystery but Apple will receive something for giving Netflix access to their eco system.
The question of whether Apple should have to allow other stores to function within iOS is another debate entirely because in the real world we've got a choice of stores. At the moment iOS functions in it's own bubble. The devices are Apple's world that people buy into, Apple then control the stores and content within that and don't allow for any other stores without receiving something for that.
At the moment it isn't a problem because Apple's world isn't the majority of the real world. Far from it. Consumers still have a variety of choices and aren't forced into buying into Apple's world and companies aren't forced to provide content on iOS devices either. When they are thats when you'll see Apple having to open things up but at the moment there's no reason what so they should have to do so given how competitive the industry currently is.