And I don’t want my router sniffing that information and reporting it back to the manufacturer. It is bad enough the ISPs do it.And? Such telemetry data collection is not an issue. Many companies keep track of customer statistics of their online customers for BI purposes.
Data usage can be part of billing and providing google / AWS customers a telemetry reporting service.
Your ISP, cell provider logs what sites you are visiting ( and probably required by law, even in the us), your data usage etc.
Likewise, sure internet bound traffic can be encrypted but intranet data in the age of IoT smart home connected always online everything... the router is handling non-encrypted information.